Podcasts have reached an all-time high of 11% in daily audio consumption among Americans aged 13 and over, while AM/FM radio remains steady, making up 37% of the daily audio diet. Streaming music follows closely, accounting for 19% of listening time. Marketers should consider the increasing influence of podcasts as a targeted advertising channel, while recognizing the enduring relevance of AM/FM radio for mass outreach. O'Brien Marketing has been leveraging the changing audio landscape to craft well-rounded media buying strategies that blend both traditional and new media. https://lnkd.in/eAVmnJZf
