O.agency’s Post

It's time to get marketing back in shape in 2025. 💪 A new year means new opportunities. January is when we all focus on getting in shape—physically, mentally, even spiritually. But what if we did the same with marketing? The marketing world could use a reset—a return to principles that drive real results and contribute to the greater good. Want to know how?  Dive into my new Forbes article that outlines the bold resolutions every marketer needs in 2025. Read below. #2025 #forbes #pr #marketing #honestmessaging

Have you heard of the “Rule of 7”? In short, it’s related to the importance of repeat exposure to brands and messaging in the sales journey. We explore the Rule of 7’s significance for marketers in this week’s #LongStoryShort. https://lnkd.in/e4sYTzRk #marketing #branding #Communications #publicrelations

In the modern marketing landscape, you’re fighting lackluster brand awareness and disengaged consumers. Deploy a cohesive, winning strategy by mastering the art of integrated marketing. Learn how to seamlessly combine the might of traditional media with the agility of digital media and: -forge an unbreakable brand narrative -dominate the consumer odyssey -future-proof your marketing machine Elevate your marketing campaigns to a multi-theater operation where every move is calculated and every action drives towards victory. #MarketingStrategy #CMOLeadership #IntegratedMarketing ➡ https://lnkd.in/gSqscUxa

In the modern marketing landscape, you shouldn’t be thinking about traditional media vs. digital media. Scale Marketing dives into integrated marketing and how it drives success for brands.

Today's marketers are turning to nontraditional advertising formats to garner consumer attention, thanks to a highly fragmented marketing environment where mass media moments are few and far between. Mother New York strategist Evan Giordano sums it up nicely: "You can’t rely on advertising around a piece of culture anymore and expect that anyone and everyone will see it, because they won’t.” #Marketing #NontraditionalFormats #MarketingTrends

"Let's face it, it's never been easier to get your message into the world, and it's never been more difficult to stand out. So, whether they like it or not, most brands must play the long game to compete." My colleague Nikos Lemanis shares his thoughts on taking the long-term approach to marketing. #marketingstrategy #digitalmarketing

Why Integrated Approach in Marketing is Key to Success? Ever tried juggling? It’s pretty impressive when done right, but a “disaster” when you start dropping one ball after another :) That’s marketing without an integrated approach—juggling multiple channels without a cohesive strategy. By aligning your messages, goals, and tactics across all platforms, you’re not just avoiding disappointment or lackluster results; you’re making your marketing sing in perfect harmony. Think of it as turning your marketing efforts from a chaotic circus into a well-rehearsed symphony. So, keep those marketing balls in the air, build your presence and make an impact. Please DM me if you need any fresh ideas and insights. #marketing #pr #digitalmarketing #integratedmarketing

'Marketing is big on attention right now. Of course, getting and measuring our attention is genuinely about engagement. But as we increasingly focus on the impact of attention, we are playing into a digital world ever more cluttered with platforms and brands and ever more ‘real time’. This begs the question, are we too focused on the immediate impact of attention?' Nikos Lemanis suggests taking the longer-term approach to marketing

Marketing isn’t just about being seen. It’s about being remembered. Today, attention isn’t the prize; connection is. And the brands that are winning? They aren’t just selling; they’re entertaining, empathizing, and engaging—often with a healthy dose of humor. Gen Z and Gen Alpha don’t want robotic corporate talk. They want brands that can laugh at themselves, break the fourth wall, and feel like a friend, not a billboard. This is where humor becomes serious business. It builds emotional bridges, fosters loyalty, and—let’s be honest—makes marketing a lot more fun. As this Brand Equity article points out, humor isn’t about cracking jokes; it’s about being human. And in a world overloaded with content, being human is the ultimate competitive edge. So, marketers, let’s stop just grabbing eyeballs. Let’s win hearts. What’s a brand campaign that made you feel something real? I will go first, anyone remembers - Hari Sadu Campaign from Naukri.com - timeless, classic, cult and it really struck a nerve! Read the full ET BrandEquity article here to gain more perspective! #MarketingStrategy #AdvertisingandMarketing #HumourInMarketing #HumanConnections #BrandCampaign

With the business landscape constantly evolving amid changes in technology and consumer behaviour, marketers must constantly refresh their strategies to deliver effective campaigns. Here are five marketing must-haves that will continue to power your brand in 2024. https://lnkd.in/gPdjp-bW