Obey Creative’s Post

In this #throwback clip of The Proof University Show episode with Ila Byrne, Co-Founder of Parch Spirits Co., we discuss the problems with monocultural agave cropping and the impacts this has on Tequila production. More info about this and much more in the full episode! Link in comments 👇 #tequila #agave #spirits #TheProofUniversityShow #ObeyCreative #CreativeBrandAgency #Branding #Creative #DigitalMarketing #Marketing #Boston #ContentCreation #ContentMarketing

New Episode! 471 - Standing Out In A Crowded Market with Seth Benhaim of Broken Barrel Starting a whiskey company is no easy task. And making youself stand out from everyone else, it's even harder. There are a handful of companies that supply most of the bourbon we see on the shelves and many of us fall into the trap of buying based off the packaging. However, with this show, we're able to go and find brands who are finding new fans based off their whiskey. Broken Barrel is one of those companies that is forging a new path and finishing their whiskey in such a unique way by rebuilding barrels that we needed to have them on the show. Today we get to talk to Seth Banheim who is the Founder and their Global Brand Manager, Nick Roady about how to stand out in a crowded market. As a brand we have to find new ways to be different and find a way to capture the mindshare of consumers on a whole new level. We also talk about brand education hurdles and how far can you go until you've completely lost a customer. There's a lot to unpack here, especially for those budding whiskey brands who are looking to make a name for themselves. 🎧 brbn.at/471

If you watch one video today... Make it this one 👇🏻 This could have so easily been drab and boring, and gone over people's heads, but instead, it's: - Engaging: Constantly moving and changing scenes, lighting changes and great sound effects for scenes too (sometimes very subtle like the fire crackling and the diner noises) - Relatable: Using props and situations that non-coffee experts can understand - Humourous: Not comedic tomfoolery, but little things to make you grin every now and then An absolute masterclass - knowing a bit about video, this is a complex video to pull off, and very well executed indeed. Creds to James Hoffmann and his team! https://lnkd.in/e7RCeBNM #coffee #marketing #video

New Episode! 484 - Are Celebrity Whiskeys Finally Good? on Bourbon Community Roundtable #99 Has celebrity whiskey turned a new page? In this edition of Bourbon Community Roundtable we start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celevrities are beginning to put out some really great stuff. We discuss what makes a brand stick and how celebrities and can't just splash and dash if they want a long standing product. 🎧 brbn.at/484

There are many things, big and small, that define business success, but a singular "why" can be the most powerful. Kudos and blessings to Don Vultaggio, Owner of AriZona Iced Tea for doing good by doing well. Segment: https://lnkd.in/eN9QzCEY Episode: https://lnkd.in/edhWAcJ2

Thoughts on this Liquid Death spot? This came out a few months ago in partnership with Rebel Moon. It's very on-brand for them - edgy, humourous, and totally ridiculous. I love how this brand is unapologetically taking big swings that so many other brands are too afraid to attempt. I think advertising should be fun, unique, and memorable. This accomplishes all of that and more. https://lnkd.in/gm37WcgS #advertising #creativity #marketing

When we heard MTV was bringing a reality show to Sarasota... I couldn't resist imagining and producng a JDub's take on a reality show. We dubbed the show, "Siesta Shore... The real reality". Like anything we produced, this uh, "take" on a Sarasota based reality show was exactly in line with what the JDub's brand represented. Authenticity just may be the most important aspect of any marketing strategy, industry unimportant. #Branding #Marketing #DigitalMarketing #BrandStrategy #ContentMarketing #SocialMediaMarketing #MarketingStrategy #PersonalBranding #BrandAwareness #MarketingTips #InfluencerMarketing #BusinessGrowth #MarketingTrends #BrandDevelopment #OnlineMarketing

I'll have a glass of red, please. 🍷 It's often said that the best course of action when faced with challenges or change is to allow a moment for things to breathe. Much like a fine bottle of wine. 🍾 Allowing this breathing space awakens the rich and intricate textures, unveiling the full spectrum of flavors. Revealing its full body of flavor. And gently softening any harshness that may linger. Just as with fine wines, actions born from reflection and acceptance are more palatable than those rooted in resistance. By being fully present, we gain a greater understanding and appreciation of each experience we encounter. 🙌 Tolle's complete quote explains it best. "Accept - then act. Whatever the present moment contains, accept it as if you had chosen it. Always work with it, not against it. Make it your friend and ally, not your enemy. This will miraculously transform your whole life." ~Eckhart Tolle~ Have you considered adding the value of voiceover to your marketing and advertising campaigns? How about your website? I can help you with that! 🎙 Always at your service! 🙏 #change #voiceover #marketing #voiceoverartist #advertisingandmarketing

Refreshing your soul, one sip at a time. There's nothing like starting your day with our iconic Sharbat-e-Elaichi to cool you down from the inside on a hot summer morning. 💚 Its flavor transports you to fond memories of simpler times. More than just a beverage, it's a feeling. It's tradition in a glass. Have you had your dose of goodness for the day yet? 🤔😉 #marketing #advertising #summerdrinks #summerdrink #growth