ObserveNow’s Post

Kristin M.: Pioneering Leadership in Business Evolution and Diversity Visionary leader pioneering branding & PR strategies, empowering women, fostering diversity & innovation. An inspiration for entrepreneurs & business leaders. #WomenInBusiness #BrandStrategy #LeadershipGoals #BusinessInspiration #TrailblazingLeaders #DigitalTransformation #CIOMedia #DigitalMarketing #Magazine

Empowering female leadership in digital marketing is not just a goal but a necessity for driving innovation and inclusivity in our industry. Honored to be featured in WeAreTechWomen's insightful coverage on the pivotal role of female leaders in shaping the future of digital marketing. Check out the article by our star employee Danielle Scott to learn more about how diverse perspectives are driving positive change in our field. https://lnkd.in/eT8ckZUK #WomenInTech #DigitalMarketing #Leadership

From trying to adopt 'masculine' traits to embracing my feminine energy - my journey in PR has been transformative. In a recent chat with ADGULLY, I opened up about how accepting our 'Shakti' can lead to better decision-making and more profitable businesses. We dove into The Other Circle's core values of 'equity over equality' and 'flexibility equals accountability', and how they're reshaping the PR landscape. I shared some personal insights too - like why I believe work-life balance is a myth, and how being on the spectrum has influenced our approach to neurodiversity at TOC. Thank for you the opportunity Madhurima Kar. This conversation reminded me why I love what I do. PR isn't just about press releases - it's about storytelling, innovation, and creating lasting impact. Curious to hear your thoughts! What's your take on leadership in our ever-evolving industry? Read the full interview here: https://lnkd.in/dNeXif3V #PersonalGrowth #PRLeadership #AuthenticLeadership #WomenInBusiness #NeurodiversityAtWork #TheOtherCircle #DiversityAndInclusion #WomenInBusiness

Discover leadership insights from our CEO, Aakanksha Gupta, in ADGULLY's #WSuite! In this exclusive interview, Aakanksha delves into how women leaders are shaping the future of the PR industry with empathy, creativity, and resilience. She shares her journey, the challenges faced, and the unique strategies we employ at The Other Circle (aka TOC) to stay ahead. Discover her insights on the evolving role of women in PR, effective crisis management, and building a balanced leadership approach. Read the full article to learn more about her vision and the future of PR: https://t.ly/VB__z #womenleaders #womenentrepreneurs #PR #leadership #innovation #TheOtherCircle

You don't need to manage others to be a leader. But you do need to be willing to take risks to create some sort of change. 🌟 I'm currently working with a group of young women who are going through our Define Your True Self course. What a pleasure! 🌸💪 Most of them don't manage others. All of them are engaged, willing to learn, experimenting, becoming more authentic and real - and most importantly they are exploring being influencers in their organization. 💡👩🎓 They've been selected by a bold CHRO who is committed to supporting women in her organization, who also wants to see them having more influence. 🚀👩💼 They are seeing where they have the choices to take appropriate chances (something good for themselves AND others), that will lead to change. 🌈✨ How are you growing to be an influencer? Or supporting others to lead? 💬 #DefineYourTrueSelf #Mindfulness #StretchYourself #LeadershipJourney #LeadershipLessons #BusinessLeaders #ChangeMakers #PowerDynamic #NewStory #HolisticLeadership #HolisticLeaders #Authenticity #Communication #PersonalGrowth #IAMXLeadership #MeaningfulandProfitable #MeaningfulConversations #GameB #BestVersionofYou #WorkLifeBalanceGoals #PurposeFilledLife

You don't need to manage others to be a leader. But you do need to be willing to take risks to create some sort of change. 🌟 I'm currently working with a group of young women who are going through our Define Your True Self course. What a pleasure! 🌸💪 Most of them don't manage others. All of them are engaged, willing to learn, experimenting, becoming more authentic and real - and most importantly they are exploring being influencers in their organization. 💡👩🎓 They've been selected by a bold CHRO who is committed to supporting women in her organization, who also wants to see them having more influence. 🚀👩💼 They are seeing where they have the choices to take appropriate chances (something good for themselves AND others), that will lead to change. 🌈✨ How are you growing to be an influencer? Or supporting others to lead? 💬 #DefineYourTrueSelf #Mindfulness #StretchYourself #LeadershipJourney #LeadershipLessons #BusinessLeaders #ChangeMakers #PowerDynamic #NewStory #HolisticLeadership #HolisticLeaders #Authenticity #Communication #PersonalGrowth #IAMXLeadership #MeaningfulandProfitable #MeaningfulConversations #GameB #BestVersionofYou #WorkLifeBalanceGoals #PurposeFilledLife

#WSuite: Women leaders have a way of embracing a more balanced way of leadership: Aakanksha Gupta In an exclusive interaction with Adgully, Aakanksha Gupta, CEO, The Other Circle (TOC), which offers a one-stop solution for all marketing, content, and public relations needs, redefining how public relations is perceived in India, delves into the way the role of woman leaders have evolved in the public relations industry over the years, what makes women leaders stand out as PR professionals and in navigating crises situations, the challenges and opportunities for women in the PR industry. read more: https://lnkd.in/dNeXif3V ✍ Madhurima Kar #womenleaders #womenenterpreneurs

>>> Marketing Leadership <<< > our agency leverages location and purchasing data >> to power digital media campaigns => to deliver business results {store foot traffic, sales} . Leaders hold a position of power / authority vs . Those who lead really inspire those around them {why & passion} Q: What's you WHY in motivating in the marketing space? ##A1: oversee sthe Digital customer experience > every single touch point on digital journey > how do we make sure we deliver our promise? >> of hospitality, value & cerating really great experiences >>> so that people come back " My WHY from day one is to see people smile " > we service peole ##A2: we drive demand / identify insights > communication strategies and tactics >> thet help to spread the wonderful news about our portfolio of products " My WHY is because it's fun " > have done a lot of marketing assignments & challanges >> find it interesting & rewarding to ge to know consumers more intimately > to find out what it is that makes them tick > what draws them to our brand > what challanges our brand gives them? > to figure out how to do more the things they love and mitigate the barriers to make the purchase > curiousity about the consumers of why they make decisions - findings are emotional to people > what people bring out when entertain/impress ? > it's a joy & pride to be a part of a customer journey ##A3: chief marketing officer > we are great because we have opportuntiy to really talk with consumers > to discover what satisfy their decisions I oversee brand team, marketing communciation, R&D, "our WHY across the organization is crafting memorable moments" > it's fun > great hospitality > to make sure our teams are getting developed and we're creating success for them ##Q: > you get to pivot > have emotional ties > creating great & enjoyable moments === What is currently the biggest challange you are facing? - trends in the industry? - AI? - new technology coming out? ##A3: currently the challange is: > how do we drive the velocity? def: Velocity in business is how long it takes a company to achieve certain milestones measured in days, hours, or minutes. It is the amount of work that is completed in a given time. > we have empathy for consumers & what they are going through - insights have to be much more than how they interact with: > your brand > your products > understand what they'r dealign with in their lives - value is at the top of the mind > in more ways than just the price > are you provide additional value to consumers? {giving recipes, new loyalty program} > actively look for ways to add value <> effective value means more frequency from the customers ##A2: driving growth > what we owe our employess & leadership & shareholders for the success > to manage year on year on year improvement - to have a balance in understanding & caring fo the customers > and for their wellbeing > and managing our commitments we have from a financial standpoint [c.]

Ever wondered how women can strategically elevate their personal brand? Uncover strategies that will guide you to advance your personal brand successfully. https://lnkd.in/gHc3U2np #leadership #personaldevelopment #humanresources #management

Ever wondered how women can strategically elevate their personal brand? Uncover strategies that will guide you to advance your personal brand successfully. https://lnkd.in/gHc3U2np #leadership #personaldevelopment #humanresources #management