Welcome to Strat Chat vol. 4! Here are topics from our internal newsletter we circulate weekly to engage the team on all things newsworthy and culture-driven. Which topic caught your eye this week? Let’s talk about it! Drop a comment. Gen Z—Reduce Pollution Generated By Digital Advertising: Pollution is a worldwide issue that has also caused concerns in digital spaces. A generated ad impression produces almost 1.09 grams of carbon dioxide (equivalent to 2.5 plastic straws). Many are unaware of how impactful the advertising industry’s digital cultures and marketing tactics are to their carbon footprint. Gen Z is changing the workplace by leading the new age of technology and directing efforts to reduce workplace pollution, including working with energy-efficient demand-side platforms (DSP). (via AdAge.com) Taco Bell Shifts The Narrative On Retirement: Retirement holds an air of uncertainty for every generation and no matter which stage of life people are at, financial stressors stifle their daily lives. Working off this pain point, Taco Bell is building connections across audiences by creating a positive outlook on retirement. Using the company's philosophy and slogan, Live Más, a two-day experience in San Diego called "Early Retirement Community" encouraged people to live their lives to the fullest. Reward members over 21 indulged in shopping, golf, and aerobics to nostalgically connect with consumers of all ages and build connections with the brand. (via MarketingDive.com) Human-Centric Competes Differently With AI In New Etsy Campaign: The use of AI has worried many about the future of creation, specifically for artists who rely on social platforms to promote and sell their work. For many, there are added security concerns and navigating the changing space of e-commerce domains, where AI art is increasingly prominent. In addition to a 45-second TV spot, Etsy’s New York office displayed OOH banners promoting "Made by, Designed By, and Handpicked By” including the names of featured sellers, taking a human-centric approach to create optimism for the future of technology regarding its evolution. (via AdAge.com) Google Photos Redefines What Privacy On Social Media Means: Google Photos is paving a new lane for social media by creating opportunities to share photos more intimately compared to other algorithm-driven sites. A new update, “My Week,” allows users to create private social media journals where they can select who can view and follow the content. Unlike Instagram’s “Close Friends” feature, Google Photos eliminates third-party social attributes like viral trends and remains personal with its approach to having close friends see your weekly updates on the carousel post. While this feature doesn’t reinvent the wheel, Google strategically provides an addition to the app that speaks to audiences growing concerns and desire for privacy. (via Forbes.com) (Images sourced via The Independent, Marketing Dive, AdAge, Forbes)
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There’s no better way at illustrating the benefit of posting on LinkedIn than experiencing that ‘click’ — When you can confidently recommend a service provider / software / product *solely* based on following + resonating with their content (story + thoughts). To name a few: Sayan - building a newsletter ghostwriting studio for companies and creators andreas - building a LinkedIn analytics software Adam - building the one place for your daily Ai news Will - Building a kickass company in the CPG space Jake - Building Midday Squares (one of the OG 'build in public'-ers) Greg - Building a hold co. for community-powered businesses beehiiv team - building the go-to platform for everything newsletter-related * Needless to say, every member of the Notice Me(dia) Avengers squad was part of my network, before any work done together. Don’t underestimate you and your stories’ reach.
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Exciting news for the upcoming year! I'll be sharing insights from my journey as CTO at UpFlip, Each month, expect to hear about my deep dives into new skills, ranging from conversion rate optimization and customer support to automation, SMS marketing, and crafting effective sales funnels. To give you a taste of what's to come, let's talk about a recent discovery in optimizing our course opt-in pages: 🔑 Key Finding: Using underlined and bold text can often be mistaken for hyperlinks. This confusion can lead to a frustrating user experience, potentially driving visitors away from your landing page. 💡 The solution? Either hyperlink the text to take users to the intended destination or avoid underlining non-link text altogether. In my opinion, high click rates on underlined text indicate that users expect to be directed somewhere relevant, so it's worth considering their navigation needs. If you're keen on learning more about these topics, show your support by liking this post!
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Today is the exciting launch of Reachdesk AI - a new way to truly personalize at scale and drive more responses and engagement than ever before. Check it out below
What if someone told you you could personalize your direct mail strategy at scale? And make it truly global? And actually have your team adopt direct mail as a pipeline generation channel? And win every single time? Would you believe them? 🧐 I'm Pedro Amaral, VP of Product at Reachdesk, and today I'm incredibly excited to announce the launch of Reachdesk AI ✨, our suite of AI-enhanced gifting solutions that helps teams finally succeed with gifting. Some might say the future is hyper-personalization and some might say the future is GOOD direct mail and gifting. But for us, the future is today. 🎁 And we're just getting started... It's time to treat buyers and customers like humans and deliver hyper-personalized experiences they'll actually love. It's time for Reachdesk AI ✨ Learn more about how Reachdesk AI works and join us as we enter a new era of Reachdesk 💜 https://lnkd.in/dYVZ9cuC
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I got inspired to write this article by my colleague Erdenechimeg Suvdantsetseg who shared with us a stackoverflow thread that offers a clever solution to define users' latest state using ARRAY_AGG function. In my article, I'm describing how to Segment Users by Engagement using ARRAY_AGG function. https://lnkd.in/daPzuK99
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NFT & Web3 marketing expert | Assisted in generating $40+ million for Unfungible clients | Fluent in 5 languages
Working on filming a video tomorrow about the new user acquisition strategy in web3. Drank over 3 coffees during a 4h research session on this topic today. Hint: Will be breaking down the marketing powerhouse behind airdrop campaigns. And yes, PACMOON will be one of the case studies.
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🤝Consulting Psychotherapists & helping them book 40+ appointments per month | Owner @ PTC Acquisition
Is personalization in outreach messages worth it? I actually did a test on this last week to see what’s better; automated and non-personalized OR manual and personalized outreach The results are in the picture below. My conclusion: Appointment % is much higher when personalizing messages, but it took me much much more time to send those 70 personalized emails than 350 messages. You decide… I’m sticking to automated, time is money🤷♂️ What are you choosing?
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New at DailyBot: Image Embeds for Check-ins! 🚀 Elevate your team reports with images! 📸 Add images directly from the web app, turning any relevant update into a visual story. ✨ Visuals Speak Volumes: - Reports View: Graphs and photos can now enrich your reports, making complex ideas simple and engaging. - Chat Comes Alive: Image attachments keep the conversation in the chat vibrant and flowing. Take advantage of this new feature and upgrade your team's communication with more visuals in your reports. Share moments, explain concepts, and celebrate together with more impact! 🔥 https://lnkd.in/eBWXfKTk
February 20: Image Attachments Come to DailyBot 🌈 | DailyBot's Blog
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You’ve got a great site. Now transform it into a destination. With Conversation, users keep coming back. Users who engage with OpenWeb’s Conversation register more, have higher return visits, and stay longer on the site — 6.3x longer, in fact. But it’s the quality of the conversations that keep users engaged. Our best-in-class, AI-powered moderation keeps trolls, bots, bullies, and spammers at bay. Let’s have a conversation about hosting conversations: openweb.com/contact
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📣 Calling all founders! As a first-time technical founder, I've mostly focused on user metrics and satisfaction since launching ai_licia's open beta. Our community is at the heart of everything we do, which has always been reflected in our metrics. In our current fundraising journey, investors are keen on different metrics, like virality. For instance, 72% of our new users come from existing users, word of mouth or just seeing ai_licia in chat, highlighting the organic nature of our growth. Another key metric we've tackled is the LTV/CAC ratio. Initially tricky due to insufficient historical data, after a year of revenue, we've finally got meaningful figures. Our LTV to CAC ratio stands at an impressive 5.5:1, fully supporting our go-to-market strategy. Now, my focus is on post-funding strategy, to enhance this ratio further. What strategies have you employed post-investment to grow your customer base (besides paid ads)? https://lnkd.in/euS4QHFC
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