Obtain Creative’s Post

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When creating this post, we took a pause. As a team, we reflected on how our industry in social media marketing has continually missed the mark on authentic solidarity with our Black siblings // . At Obtain, we're committed to continuous learning and striving to be better allies individually and as an organization. How do we do this? Through choosing diverse authors for our team book club — this month, we're reading "The Vanishing Half" by Brit Bennett, engaging in team knowledge shares and training (including sessions led by our very own Meghan Montelibano-Gorman, who is a DEI consultant), and not be scared to "not know" while seeking out authentic, non-performative answers // . This Black History Month, let's challenge ourselves and fellow marketers to do better or to do more. Here are a few ways to amplify Black voices: 1️⃣ Actively listen and share Black stories 2️⃣ Elevate Black creators and businesses 3️⃣ Promote diverse perspectives in your content . If you're a Black-owned nonprofit or business, we'd love to collaborate on authentic and inclusive campaigns. Together, let's work to make our industry truly anti-racist // . . #BlackHistoryMonth #Allyship #AntiRacist #AmplifyBlackVoices #BLM #AfricanAmericansAndTheArts #RacialEquity

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