Ocean Outdoor Nordics’ Post

💫 Going Beyond Out Of Home again💫 Tomorrow it's time for Ocean Outdoor Sweden to arrange Beyond Out Of Home again. A great line up of speakers on stage and an extra honor to have Anna Bager exclusively presenting. Of course taking the opportunity to have an off stage chat with her. These are a couple of questions I’ll probably ask 1️⃣The OAAA recently released a report on OOH investments Q1. It shows the highest ever quarterly spend in the channel. The report manifests that Digital Out Of Home and transit OOH are the segments driving the growth. What are her thoughts on the background to the steadily increase in D/OOH attraction among advertisers and what makes DOOH a growth engine? 2️⃣ The OAAA conducted the world's - probably oldest - OOH competition the 'OBIE Awards' for the 82nd time earlier this year (where Ocean won the international category together with Coca-Cola). From the outside looking in perspective, there seems to be a clear focus on large format both within DOOH and OOH. You also see very innovative solutions within DOOH where creativity and tech are combined with the large formats. In the American market, as in many other non-Nordic markets, brands and agencies seem to have embraced the possibilities of this both to drive impact and mental availability. Is that an accurate observation and do you get any underlying arguments when talking to advertisers? 3️⃣Together with The Harris Poll, the OAAA have conducted a large consumer survey linked to OOH. It shows that 73% of respondents like DOOH ads the most compared to other advertising and that 73% state that DOOH is the media most likely to get them to take action. These are impressive numbers. What else did you find of interest in the survey? Looking forward to hearing her thoughts.