Ocean Outdoor Nordics’ Post

The 𝗥𝘂𝗻 𝗗𝗠𝗖 𝘅 𝗮𝗱𝗶𝗱𝗮𝘀 co-lab is the mother of all brand co-labs The backstory to this legacy co-lab has been widely covered so no need to get into that. 👉The fluency and longevity however in driving consumer appeal through this equally beneficial partnership is remarkable. Brand co-labs are fascinating and hard to get right. Especially when culture and commercial meet. To much planning and tailoring don’t always work out. 𝗥𝘂𝗻 𝗗𝗠𝗖 𝘅 𝗔𝗱𝗶𝗱𝗮𝘀 𝘁𝗵𝗼𝘂𝗴𝗵: 𝗔 𝗟𝗲𝗴𝗮𝗰𝘆 𝗥𝗲𝘀𝘂𝗿𝗴𝗲𝗻𝘁 I’ve done an small analysis using our Ocean Analytics platform: 👟Searches for "run dmc adidas shoes 1986" saw a significant increase of 271.4%, highlighting a continued fascination with the group's original footwear. 👟Searches for vintage items like "run dmc adidas tracksuit for sale" and "80's run dmc adidas tracksuit" experienced a surge, suggesting a growing interest in retro styles. 👟The emergence of "run dmc adidas song" as a rising search term indicates a renewed interest in the group's music, potentially driving further engagement with their brand collaborations. The significance of the partnership for adidas is unquestionable considering it’s delivering value over several decades. Perhaps a stretch but bits and pieces of the many creative Out Of Home performances by the brand that we see today surely can be traced back to the street culture link up that the Run DMC co-lab was a big part of. Mural by unknown artist. #legacybrands #creativity #collab #OOH #streettheatre