Ocean Spray Cranberries’ Post

"Murder your thirst." "Death to plastic." Imagine such strong words as 'murder' and 'death' to sell a drinkable product. Could there be better lines to describe a water brand selling in metal cans? Of course, yes, but those perhaps won't sell :) And that's what sets Liquid Death apart from its competition. The brand leads the way due to its unconventional and bold approach to branding and advertising. It sells an ordinary product like water by disrupting traditional branding norms, connecting authentically with its target audience, and leveraging digital platforms effectively to create a memorable and engaging brand experience. What's your bold strategy? #marketing #branding #marketingstrategy #strategy #advertising #liquiddeath

Love this quote when it comes to advertising and marketing. Once your prospective customers know that you have a greater purpose that makes the world a better place, they will listen and buy. Brands and executives that play the long game thru greater purpose always win. Want 3 samples, swipe -------> #CulturalIcons #CommunityBrands #BrandLegacy #CulturalImpact #IconicBrands #BeyondProducts #Socialtyze

What's in a name? Sometimes, a little bit of shock value! 😲 TickPick embraced the provocative nature of their name, creating an unforgettable advertising strategy that turned heads and sparked conversations. By playing on the similarity to a common, ahem, type of photo, they turned a potential negative into a memorable, buzz-worthy positive. Why did this work? TickPick's bold approach made people curious and got them talking. It’s a perfect example of how leaning into the unexpected can set a brand apart in a crowded market. At Taillight, we believe in harnessing the power of unique branding—even if it means leaning into the unexpected. Let's make your brand unforgettable. #Naming #Branding #MarketingStrategy #CreativeAdvertising 

Yesterday I stumbled on an ad for anxiety-free coffee. As a decaf coffee drinker (caffeine REALLY doesn't agree with me), I was intrigued. Three webpages later, I was none the wiser as to what the product actually was and had to resort to reading the comments on the ad (where, incidentally, they did a far better job of explaining it). If someone has read your homepage, about page AND FAQs and still doesn't 'get' it, you haven't got your story straight enough. ---------------------------- I'm Lidia, brand strategist and master of clarity. While your brand is a lot to do with your 'how' and 'why', I'll never forget to make the 'what' spot on too. PS make mine a decaf ☕ #brandclarity #messaging #startwithyourstory

🎯 Context is king! Even when a campaign creates a big splash, it's important to remember that alignment and relevance to the brand is key. The Solo Stove's Snoop Dogg campaign serves as a reminder that relevance can't be overlooked in the chase for new buyers. 💡🔑 #CelebrityPartnership #Creative #Marketing #BrandStrategy

I’ve experienced various definitions of creative terms (hook, angle, concept, format, value prop, audience, target, etc). Arguably, there are different ways to define these (and if you ask 5 people in the DTC space they may give 5 slightly different answers). But at the end of the day, you need internal definitions or things can quickly get confusing for your team. Here are my definitions, would love to hears others’ thoughts! 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 - Core group you are speaking to (can be broken into problem & solution aware/unaware) 𝐎𝐟𝐟𝐞𝐫 - The product & price 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩 - Broad concept that speaks to an audience’s pain points/desires 𝐇𝐨𝐨𝐤 - Phrase or headline based on the value prop that catches the audience’s attention 𝐅𝐨𝐫𝐦𝐚𝐭 - Visual representation of the hook 𝑬𝒙𝒂𝒎𝒑𝒍𝒆: 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 - People with at least 1 dog 𝐎𝐟𝐟𝐞𝐫 - Year subscription to biodegradable poop bags 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩 - Don’t run out of poop bags while protecting the environment 𝐇𝐨𝐨𝐤 - “Never again feel the guilt of leaving poop behind.” 𝐅𝐨𝐫𝐦𝐚𝐭 - Image of a man walking with his dog, looking over his shoulder guiltily at the poop left on someone’s yard. Use hook as text overlay. Thoughts??

Are you joking?! - Jimmy Fallon Shoot!! - Caitlin Clark This is ludicrous! - Ludacris Marketing doesn’t have to be all pie charts and number crunching – sometimes humor is the ace up your sleeve. Depending on how you use it, the right joke can humanize your brand, making it relatable to consumers, or even edge things up a little by playing into avant-garde themes. You’ve probably noticed that we try to play with humor as much as we can – evidenced in the different iterations of our Magic Jingle service campaign with Ludacris, Caitlin Clark, and of course the HILARIOUS Jimmy Fallon. Whether your campaign has a clever punchline or a witty slogan, humor fosters connections and drives engagement with your brand. When executed well, humor creates resonance and converts casual observers into loyal fans. Tell me the latest campaign to hit your funny bone in the comments! #MarketingAndAdvertising #ThoughtLeadership #BrandStrategy #MediaStrategy #Innovation #OurStateFarm

What is your competition doing right? Or wrong? And how does your audience think you stack up against them? Find out with a competitive analysis. trone.com #MarketingAgency #Branding #DigitalAgency 

Brands that tell engaging #stories have a 70% higher chance of converting customers into #brand advocates: https://bit.ly/4cDem2X Here's how 1P created a relatable story for Doma that shows how closing on a home can be as easy as ordering pizza. #StoryattheCenter

THIS. Risk aversion keeps so many brands circling the drain, staring at diminishing returns, wondering why their (outdated) tactics and playbooks aren't yielding the same results anymore. It's not enough to have flashy marketing to say how you're different. Business leaders need to think about acting differently, whether that's modifying how the business is structured, revisiting and refocusing on the strategy, better orchestrations of talent and technology around customer experience, and also ensuring the day-to-day operational culture is aligned with who you tout yourself to be in the market.