For Rowan University the value of AI chatbots was obvious, especially for the technical support team when it came to fielding requests like password resets and other “tier 1” questions- plus the added benefit of a reduction in calls, emails, and tickets that needed to be handed off to other departments. But Kyle Corrigan, Associate Director of Recruitment Marketing at Rowan University, knew that the benefits didn’t stop there.
Through Ocelot’s Google Analytics integration, Kyle was able to quantify goals and impact of the chatbot tracked within Google Analytics that inform larger enrollment and website strategies. With this integration, chatbot became a defined part of the marketing attribution model, and showed that people who interacted with the chatbot were converting at twice the rate of those who did not.
Check out Rowan’s story to learn more about how they were able to:
💰 Reduce costs
🧑🎓 Increase enrollment
📈 Log crucial information to their CRM.
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Thank you so much for the mention and for sharing this video about our work together. Calling in my colleagues for engagement! Toni Cleveland, Dr. Jim Catanzaro, Rhonda Catanzaro, Kathy Roman, Ding-Jo H Currie and Pamela Walker