OddBeast’s Post

Your Comprehensive Guide to the SAG Awards 2024: Where to Watch Online, Nominees, and More!

Entretenimento. Entretenimento. Entertainment. Divertissement. I have a lot of international LinkedIn connections, so my entertainment content mix is in different languages

Last week at Cannes Lions, Mark Ritson reminded us that creativity, while important, isn't the be-all and end-all in marketing. According to Ritson, the 4Ps (Product, Price, Place, Promotion) are tactical levers that should be employed only after you've nailed down your STRATEGY and DIAGNOSIS. One critical piece of advice he shared was the need to focus on targeting. In my experience this is the most complex and overlooked aspect when businesses approach me. Companies frequently ask how they can improve specific areas like their social media. But the problem always certainly lies deeper. It starts with a comprehensive review of the business—a diagnosis to identify what's working and what isn’t. Only after this can we look at targeting and positioning before moving on to tactics and channels, which are what people typically associate with marketing. Without this foundational work, your efforts are like putting plasters on a wound—patching things up without addressing the root cause. If there's one takeaway from Ritson's speech, it's to invest in strategy. This means truly understanding your target audience through research and segmenting the market to find where the most potential lies. And it's not as simple as just creating a 'persona'; it's about profiling your customers to understand their purchase journeys and behavioural traits amongst other things. By focusing on these fundamentals, you'll ensure your marketing efforts aren't just tactical but strategically sound. This way, you’re not working blind, but with a clear, effective plan in place. Feeling inspired? Let's talk about how we can significantly transform your marketing by going back to the basics. Email natsharp@sharpthinkingmarekting.co.uk #MarketingStrategy #Targeting #BusinessGrowth #CannesLions

This example is not visual, but it demonstrates how to enhance engagement for the target audience (listeners act as customers here). I restored an old single from another colleague who, despite shifting his focus to a career in strategic management, missed his creative spark. He attempted to produce Organic House music and did quite well. However, the resulting mix was too flat and lacked depth. Although I had never worked with Organic House music before, after reviewing the references and applying my knowledge of physics, I implemented specific frequency filtering to clarify the mix. I also used the remarkable new AI-mastering service Masterchannel (Hi, Simon Hestermann) from Norway. The outcome was a surprisingly shaped and punchy bass line, along with freed-up space in the mid-low stereo field. This enhances the sound's appeal and is expected to result in a higher number of streams exceeding the 30-second threshold on streaming services. This approach will gradually but surely promote my colleague's art, allowing it to thrive and spread. https://lnkd.in/dScdymAQ #musicindustry #mixing #physics #soundproduction

Janay Boulos tells us how to navigate Sheffield DocFest, a journey that demands endurance, strategic planning, and a balance between managing expectations and seizing opportunities. Read the full article at #DocumentaryMag.

Here is the video I create for Celebrating Mid -Autumn Festival!!!

Audience Success Conference 2024 [05 & 06 November] "The successful arts organization's business model – and the role of subscriptions" session by Magnus Still, Founder, StillArt. 05 November 2024 14:15 – 15:00, Blackbox FAT CAT München Magnus Still and StillArt might be known for rapidly and systematically helping performing arts organizations sell out whole seasons by increasing subscriber numbers. However, as foundation for the work StillArt builds on a solid understanding of a balanced business model of arts organizations. Developed over 20 years and together with long term and very successful CEOs from Europe and North America, this helps arts organizations navigate a volatile future and plan their operations.

Audience Success Conference 2024 "The successful arts organization's business model – and the role of subscriptions" session by Magnus Still, Founder, StillArt. 05 November 2024 14:15 – 15:00, Blackbox FAT CAT München Magnus Still and StillArt might be known for rapidly and systematically helping performing arts organizations sell out whole seasons by increasing subscriber numbers. However, as foundation for the work StillArt builds on a solid understanding of a balanced business model of arts organizations. Developed over 20 years and together with long term and very successful CEOs from Europe and North America, this helps arts organizations navigate a volatile future and plan their operations.

The longest-running #virtualreality and #augmentedreality #festival in the world can be accessed online for three weeks with one ticket! https://buff.ly/3YknuTL?

The longest-running #virtualreality and #augmentedreality #festival in the world can be accessed online for three weeks with one ticket! https://buff.ly/3YknuTL?