Off To The Races Media’s Post

I took 5x World Champion Earl Strickland’s legendary status and built a digital empire around it. From monetizing his YouTube channel to launching a collector's merch store, we turned his brand into a revenue machine. 🚀 🎯 Monetized with just 50 videos 💥 Collector's merch flying off the shelves 📈 Views and engagement growing by the day Want results like these for your brand? DM me. Now booking for Jan. 2025.⚡ 🔥 This isn’t just marketing. It’s legacy-building. #SetterfieldCo #BrandTransformation #DigitalGrowth #ContentStrategy #EarlStrickland #YouTubeMarketing #DigitalMarketing

Imagine a toy store that knows exactly how to capture a child's attention - that's HAMLEYS MEX , owned by Mukesh Ambani. Welcome to day 11 of our 30 days of crazy advertisements series! Hamleys knows their main customers are children who quickly get tempted and can be quite stubborn. Instead of spending big on billboards and TV ads, Hamleys does something unique. Employees stand outside the store playing with toys, attracting passing kids who want to join in. These kids then get invited into the store to play with the toys, and soon ask their parents to buy them. And as we know, it's hard for parents to say no! Comment if you were a stubborn kid! 😉 If you want to grow your business using innovative strategies, try these smart tactics. For more crazy advertising ideas and tips, don't forget to follow us! Stay tuned for more amazing tips and tricks. #Hamleys #CleverAds #ToyStore #MarketingGenius #CrazyAds #AdSeries #SmartMarketing #BusinessGrowth #MarketingTips #InnovativeStrategies #prakashinsights #businessinsights

I recently sat next to two 8-year-olds on a picnic bus ride. Once we got to know each other a bit they started asking questions. So which club do you like? Arsenal or Manchester United. Which player do you like? Ronaldo or Messi. Which car do you like? Mercedes or BMW. Which brand do you like? Nike or Adidas. It was interesting to hear these questions coming from 8-year-olds. I don't believe these are natural questions of curiosity. These are questions of a consumer. Most of us didn't have these questions like these when we were young. Maybe it was because the world was simpler - there were not many brands to choose from, advertisements were not in our faces all the time and most of our parents were not 'buying stuff' all the time. Now the agenda of the world is in our faces. YouTube videos our child watches are sponsored by brands. Brand advertisements are everywhere. They want us to buy stuff for our children. What is the problem with being a consumer one may ask? All of us are consumers. But when children get raised to consume a child's self-worth can get easily defined by the brand one wears/drives/supports. And this is something worth preventing. -- It doesn't take much to understand our child https://lnkd.in/gxZR_9Tr

February is upon us which means it’s officially the season of #love. As we gear up for #SuperBowl Sunday, we see marketers investing significant dollars to leverage this cultural moment in an effort to build love and drive sales for their brands. And it’s no wonder – last year 200 million viewers watched the big game – 60% of all people in the United States. In this issue of #BMFThePulse, we’re exploring the notion of “love brands” – the world’s most beloved brands and people who are brands in and of themselves – and their formulas for creating loyalty, engagement, and fandom. But how do they do it? Hear what BMFers have to say about their favorite brands, how they think brands do it, and what marketers can learn from them to get the world to fall in love with their own brands. Whether your passion is football, brand marketing, or both – read on to explore what brands are up to. And as always, stay inspired. #WeareBMF #MadetoInspire #Brandmarketing #SuperBowl #ValentinesDay https://lnkd.in/gFrYv4JE

February is upon us which means it’s officially the season of #love. As we gear up for #SuperBowl Sunday, we see marketers investing significant dollars to leverage this cultural moment in an effort to build love and drive sales for their brands. And it’s no wonder – last year 200 million viewers watched the big game – 60% of all people in the United States. In this issue of #BMFThePulse, we’re exploring the notion of “love brands” – the world’s most beloved brands and people who are brands in and of themselves – and their formulas for creating loyalty, engagement, and fandom. But how do they do it? Hear what BMFers have to say about their favorite brands, how they think brands do it, and what marketers can learn from them to get the world to fall in love with their own brands. Whether your passion is football, brand marketing, or both – read on to explore what brands are up to. And as always, stay inspired. #WeareBMF #MadetoInspire #Brandmarketing #SuperBowl #ValentinesDay https://lnkd.in/gGqQ2Nia

It seems like everywhere you look, someone has a #Quencher H2.0 Tumbler from Stanley 1913... And everyone wants to talk about it too - including my marketing students at UNC Kenan-Flagler Business School. Here are some of my thoughts about what may be driving this trend: 👉 Awareness - Viral influencer and organic posts on social media drive purchase. All the videos of girls getting Stanleys for holidays are something. (https://lnkd.in/eCvkzMUJ) 👉 Interest - New colors, holiday releases, partnerships/collaborations (Starbucks, Target, etc.) create a sense of scarcity and play on FOMO. (https://lnkd.in/esgieUQR) 👉 Desire - Functionality is undeniable. The video of the cup (with ice) surviving a car fire and the CEO response of replacing the car for the Stanley customer communicate the benefit of the product better than any advertising ever could. (https://lnkd.in/ef439kuS) 👉 Action - A new target market (females) for Stanley has resulted in $750M/year. (https://lnkd.in/erKtxtgx) And this doesn't include the accessory market that has subsequently developed whereby customers personalize their Stanleys with straw covers, charms, spill hacks, wallets, bags, etc. Personally, I just received my first #Stanley as a gift from Arvind Malhotra who stayed up for the Valentine's Day drop (in December) online at Target (THANK YOU!). Marketing at UNC Kenan-Flagler

Every day, a man would pass by the same route on his way to work and observe a hawker selling toys. The hawker, stationed in front of a cinema theatre, would loudly advertise his items, attracting a modest income and a small crowd. One day, the man decided to approach the hawker. Man: "Why don't you sell your toys where more people would buy them?" Hawker (Perplexed): "Where would that be?" Man: "At the children's park, where mothers bring their sons and daughters daily. That's your target audience, isn't it?" This interaction highlights how many businesses, like the hawker, often sell their products in the wrong location and then blame the product for not being market-fit. It's not just about the product; the audience and the selling location are equally important. Sell where your audience spends their time! #digitalamarketing #targetaudience #sales

Feeling the Q1 slump? Wondering how to boost sales for your DTC brand? Our co-founders, Tom & Daniel, share their insights. Mid-Q1 may bring a slowdown, but it's also prime time for mini-sale events like Valentine's Day, St Patrick's Day, and Easter. Capitalise on these opportunities to drive revenue spikes. Don't hesitate to experiment during quieter periods like Feb/March. Test new promotions, messaging, and products to set the stage for growth into Spring/Summer. Stay tuned for more valuable insights coming your way soon. #q1 #dtc #growthmarketing #marketingagency #digitalmarketing #paidmedia

The Family Business The family business is probably one of the oldest structures in business. Brands like Walmart and Ford remain household names because of their multi-generational impact on American life. The average person may not have been fortunate enough to be born into a family whose goods and services are mass-produced in big box stores or virtual platforms. Yet every human is born with a unique imprint beyond your fingerprint. And for some of us, it was transferred by way of our families, biological, adoptive, chosen, or otherwise. Whether or not a corporation or LLC bears your sir name, you have an opportunity to leave a legacy. My family’s legacy is at the intersection of ministry, service, and music. If I am honest, the most impactful work I have engaged in to date, has always been in one of these areas, with a slight variation that bears my unique imprint. So, I’m committing to redirecting my focus to maximize those three areas of my life while strategically disengaging from activities that do not check the boxes. Because I endeavor to expand the legacy left for me and successfully hand it off to the next anchor. I am gratefully involved with Gateway Music Outreach, an organization that checks several boxes. As our 2024 cycle concludes, I’ll share a few of my favorite program highlights. Hopefully, they will encourage you to consider your legacy, too. #GatewayMusicOutreach #musicisthedoor #legacy James Mckay Jr.