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What is good B2B content? I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. You can read about what they said, plus my own opinion, in my latest blog for Buffer. Read it here: https://lnkd.in/e3KZMVF6

Hey sales and marketing leaders! We've launched a new free webinar series to help you drive more sales through the funnel this year. Our first webinar is April 11th! Don't miss it!

New year, new trends! The Podsters are back with new insights on what’s in store in #B2BMarketing in 2024: read more on top content trends below ⬇️

How to write good B2B ad copy 👇 Stay out of the weeds. Keep it simple. Keep it solution-oriented. What problem do you solve? Your potential clients don’t need to be impressed by you. They need to know how you’re going to make their lives better. This is easier said than done. The temptation to wax on about your very cool, very fancy, very complicated new tech is very real. ____________ Whatcha think? Is there ever a time and a place to get into the weeds in your ad copy? #b2bmarketing #ppcadvertising #digitalmarketing

Keyword research is a key part of every successful content strategy, but not many B2B companies know how to do it well. In the slides below, I share 5 simple yet effective steps to doing keyword research properly.

I’ve spent 12+ years and $100m studying what makes a winning B2B ad creative (steal my slide deck in 60 seconds). Many B2B Ad creatives severely underperform for a few reasons… - Weak ad copy that isn’t specific - Missing a visual headline - Not scroll stopping - Difficult to consume - Incorrectly sized (e.g. LinkedIn ads should be square) And 9 out of 10 companies with 50k+/m budgets consistently fall into these same traps. Which is exactly why I put together an entire slide deck together… How to make B2B ad creative that works at scale. Inside I go over (in-depth): 1. The Basics of B2B Creative 2. How To Make Visual Headlines That Hit 3. The 10 Types Of B2B Main Visuals 4. Content ads (BONUS) Want in? Drop a like + comment “CREATIVE” on this post

There's no room for 'Can we replicate this quickly?' or 'Company Y is doing it, so we should too!' in B2B content marketing. Here’s why: Successful B2B companies don’t rely on flashy, attention-grabbing content. They don’t chase mentions in major industry publications just to make others wonder, 'Why aren’t we featured there?' Instead, they prioritize the foundational work that’s often overlooked and focus on a strategic content plan aligned with their business goals. Follow Josh Crouch 🐂🎯 for more tips and tricks... ----------------------------------------------- Ready to take your business to the next level❓ Book a Strategy Session now and get clarity on your path to success! Link in the Comments 🔗👇 #contentmarketing #contentstrategy #b2bmarketing

Cream rises to the top. And, in the case of digital marketing, quality technical content is the cream. Content master Dennie Theodore explains how to improve market penetration and impact with high-quality marketing content for B2B technology businesses in this HCI Marketing and Communications Inc. blog: https://lnkd.in/gM3WEcSH #B2BMarketing #Technology #ContentWriting

Unfortunately, making your ads POP just isn't enough. 💥 At BCA, we know effective B2B ads need more than just a visual punch—it must resonate. We highlight your client's pain points and craft emotionally engaging content that addresses their needs.🎨✨. So if you're looking for more than just a little pop, we've got you. 🐪 #B2BCreativity #EngageWithEmotion #MemorableMarketing #UnforgettableAds