Tauck, the global tour operator based in Wilton, Conn., is returning to Cuba after a lapse of four years. When a historically trend-setting operator like Tauck makes a big move like this, it indicates that there is movement in the marketplace that others will also be responding to. It means, keep an eye on Cuba. That market may be picking up again.
The significance of this move, to be appreciated, must be seen in light of the rocky, off-on-off-on history of U.S. government restrictions on travel by American citizens to Cuba. From the standpoint of freedom to travel or operate businesses in the Cuba travel market, Tauck’s move, and the trend it seems to signal, are good news.
Cuba is full of paradoxes. It’s one of the closest destinations to the United States, only 90 miles over water. But it’s also one of the most exotic and inaccessible destinations for Americans.
Because of its separation from the U.S. by a trade embargo for the last 60 years, Cuba has evolved into the modern age very differently from the US As a result it presents an environment that is more strikingly different for Americans than you will find in many countries much farther away. Many of those differences are highly refreshing. It’s a fabulous tropical island country with beautiful, creative and highly resourceful people.
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International Business Development @ The Vera Group | Master's in International Law
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