Atin Roy, SVP, Health & Wellness, Ogilvy India, shares his POV on how cognitive bias may be impacting consumer behavior and how they make choices around their health. More here: https://bit.ly/3RIduB7
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Senior Vice President I Brand & Creative Strategy I Communications I Behavioural Economics I Design Thinking I Visiting Faculty I Writer I Sci-fi Fan
It has always been important for businesses and brands to understand deeply how humans behave. Please take 3 mins to go through my latest article on how cognitive biases may be behind a lot of what consumers feel, think, do and say.
Atin Roy, SVP, Health & Wellness, Ogilvy India, shares his POV on how cognitive bias may be impacting consumer behavior and how they make choices around their health. More here: https://bit.ly/3RIduB7
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The planning phase in the development of a health campaign is a research-focused process. Researching characteristics of the intended population’s culture, lifestyle, and behavior provides further insight...Read More at https://buff.ly/3P7jxx8 campaign-the-planning-process #Healthcampaign
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World is experiencing a rise in health consciousness and consumers expect brands to support them in this health journey. Wave 22 (Field work - May 2023) of the #GlobalConsumerBarometer from Toluna features topics including consumer sentiments and confidence, the rising cost of living, impact on health and well-being, and expected brand values. Toluna Corporate | Harris Interactive #Barometer21 #brandvalues #consumerinsights #consumerbehaviour You can reach out to me in case you want the full report.
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The planning phase in the development of a health campaign is a research-focused process. Researching characteristics of the intended population’s culture, lifestyle, and behavior provides further insight...Read More at https://buff.ly/3SFoi2E campaign-the-planning-process #Healthcampaign
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The planning phase in the development of a health campaign is a research-focused process. Researching characteristics of the intended population’s culture, lifestyle, and behavior provides further insight...Read More at https://buff.ly/3upngzW campaign-the-planning-process #Healthcampaign
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During #LungCancerAwarenessMonth, explore the research showing that what happens in people’s mouths is connected with their overall health — and vice versa. #oralhealth https://ow.ly/L5VZ50Qa6NE
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Independent Research Consultant | CX Research l Syndicate Research l Quantitative-Qualitative Research l Industries: Consumer Products, Automotive, Financial Products, Tourism, Stationery, and Eyewear
Opportunities for 2024 Explore the latest consumer trends, including home-centric living and combining health goals with pleasure. https://lnkd.in/g_XMdZua #GlobalConsumerTrend 2024
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During #LungCancerAwarenessMonth, explore the research showing that what happens in people’s mouths is connected with their overall health — and vice versa. #oralhealth https://ow.ly/Ww3w50Q9S23
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During #LungCancerAwarenessMonth, explore the research showing that what happens in people’s mouths is connected with their overall health — and vice versa. #oralhealth https://ow.ly/v3ju50Q3U8m
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During #LungCancerAwarenessMonth, explore the research showing that what happens in people’s mouths is connected with their overall health — and vice versa. #oralhealth https://ow.ly/c4GV50Q9tJa
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