Ogilvy Social.Lab Belgium’s Post

IKEA have mastered the art of retail immersive experiences. This is another outstanding example of bringing a customer “pain point” front of mind and amplifying the products and solutions via the brand experience.   🛌 Most experts suggest replacing your mattress every 7-10 years and people both sides of the Tasman tend to retain it longer 🥱 There are many reasons you need to replace a bed beyond a spring or a sag waking you up at night. 🛏 Life events like moving in together, divorce, weight changes, health issues or buying a new house should lead people to reassess their bedding needs  💤 IKEA has made it their issue to help Aussies understand the key ingredients for sleep by finding Australia’s worst sleeper.  💡 When dusk falls, the person will experience a night’s sleep complete with the 6 Sleep Essentials – the factors IKEA believes are essential to achieve the perfect snooze, including comfort, temperature, light, sound, air quality and decluttering.   🎬 What’s more, all the action, or lack of action of watching someone sleep, will be live streamed via IKEA Australia’s TikTok channel.   This is masterclass in retail storytelling. 💥 Highlighting what are the ingredients to a great night sleep and 💥 How IKEA can help you solve the problem through products and solutions. 💥 Connecting a customer pain-point to an IKEA solution 👏👏👏 💥 Highlighting and extending right through into top of bed and homewares - genius. Andrew McKenzie Stephanie Thompson Felicity Turner Stuart Duncan Rithesh Ramsing Rob Taurima

🌟 Standing Out in a Sea of 16,000 Mattress Stores! 🛏️ With over 16,000 mattress retail locations in the U.S. alone, it’s more important than ever for manufacturers to rise above the noise. 📣 But how do you stand out, connect, and increase sales in such a crowded market? 🤔 The answer lies in offering a complete sleep experience! 🌙 📈 Why a Complete Sleep Experience Matters: Higher Sales per Customer: When customers find everything they need for a great night’s sleep in one place, they’re more likely to make a larger purchase. From mattresses to pillows, sheets, and beyond—it's all about convenience and value! 🛒💰 Deeper Brand Loyalty: Customers who trust you with their entire sleep setup are more likely to become loyal advocates. They’ll return for future purchases and spread the word about their amazing experience. 💬❤️ 🔧 How to Offer a Complete Sleep Experience: Bundle Up! Create sleep packages that include a mattress, pillows, protectors, and top-of-bed goods. Make it easy for customers to get the full solution in one go! 🎁✨ Educate Your Retail Partners: Train RSAs to not just sell a mattress, but to offer a holistic sleep consultation. Help them understand how each product complements the other for a perfect night’s sleep. 🗣️🛏️ Create an Experience in Store: Set up dedicated sleep zones where customers can try different combinations of products. It’s not just about the mattress—it’s about how it all works together. 🛌🔄 🚀 The Impact? A complete sleep experience not only boosts sales but also positions your brand as the ultimate sleep destination. When you’re the brand that cares about their whole sleep journey, customers will notice—and remember! 🏆🌙 Ready to transform your retail strategy and connect with customers on a deeper level? 👇 Let’s chat about how DESIGNWEAVE can help you offer a complete sleep experience and stand out in the marketplace. Connect with us today to explore new ways to drive higher sales and brand loyalty! 💬 #CustomerExperience #RetailSuccess #MattressIndustry #CompleteSleep #BrandLoyalty #BusinessGrowth

Did you know May is #BetterSleepMonth? Sleep is not a luxury but a fundamental necessity for overall well-being. This month presents an invaluable opportunity for mattress manufacturers and bedding retailers to unite in a collective effort to prioritize better sleep habits. With our newest product IQFIT FLEX, we’re empowering manufacturers to replicate more exacting feels with their core designs while helping the consumer attain a more restorative night’s rest. Tap below to learn more! #PrecisionTextiles

Did you know lighting, such as the sunset, affects sleep? This is nature's cue that it's time to wind down. But what about the lighting inside our homes? Here are quick tips to share with your customers: 🛑 Encourage turning off harsh overhead lights in the evening. 💡 Recommend 'warm white' bulbs (~2700K) for a softer bedroom glow. 🔆 Suggest using dimmers to mimic the natural sunset. 📱 Advise on setting devices to warmer tones at dusk to reduce blue light exposure. Offering these lighting tips can significantly boost customer satisfaction and improve sleep quality, adding value to their purchase of sleep products like the Perfectly Snug Smart Topper. By promoting a sleep-optimized environment, you're delivering solutions contributing to a healthier, more restful lifestyle. #PerfectlySnug #SleepTech #HomeComfort

Centuary Mattress has introduced the Q-Gel Mattress range, incorporating CuSense Technology to redefine the sleep experience. This innovative addition aims to meet the increasing consumer demand for cooler and more comfortable sleep, addressing the importance of quality rest. #retailnews #retailtrends #retailsector #retailindustry #retailing #retailresults #retailupdates #businessnews #retailgrowth #retailsectornews #retailindia #retailreports #retailtechcase #retailtrends #retailbusiness

Globe One Digital is delighted to announce a new partnership with Media Strom, a pioneering leader in the Sleep Industry in Greece. This collaboration marks our first venture into this dynamic sector, and we are eager to contribute to its ongoing growth and innovation. Media Strom is a leading brand with an extensive range of sleep products, including linens, mattresses, bed covers, pillows, furniture, sleep accessories, and throws, catering to both retail customers and the hospitality industry. With over 50 years at the forefront of the Sleep Industry, Media Strom crafts sophisticated sleep systems that blend passion, experience, scientific expertise, and cutting-edge technology. Their mission is to design sleep experiences that provide the utmost comfort and rejuvenation. Our partnership with Media Strom is driven by a shared vision of maintaining their leadership position in the competitive sleep market and remaining the preferred brand for sleep solutions among consumers. We are committed to positioning Media Strom not just as a mattress retailer, but as a comprehensive sleep coach, guiding customers to achieve the best possible sleep quality. We have outlined several strategic goals for our collaboration, including increasing online turnover through targeted and innovative digital marketing strategies, enhancing physical store traffic, and marketing Media Strom as the ultimate destination for all sleep-related needs. Globe One Digital will provide a wide array of top-notch and innovative services tailored to Media Strom’s needs. We extend a warm welcome to Media Strom and express our sincere gratitude for their trust in our expertise. We look forward to a successful and transformative partnership that promises to drive outstanding results for Media Strom and significant advancements in the industry. Read the full article on our website to learn more about this exciting new partnership and our plans for the future: bit.ly/4c8CiKe #GlobeOneDigital #MediaStrom #newclient #newpartnership #digitalmarketing #marketingstrategy #sleepindustry #sleepmarket #sleepproducts

In the bustling heart of Aylesbury, Mattress Medics is redefining the sleep experience for their customers. Located at 7a Bessemer Crescent, Rabans Lane, they boast an impressive array of bedding solutions, catering to a diverse range of needs from the whimsical to the sublime. Their selection spans the gamut from delightful children's beds to the sumptuous luxury of super king mattresses. Renowned for their commitment to quality and customer satisfaction, Mattress Medics has garnered accolades on Trustpilot, reflecting their dedication to not just selling beds, but providing a gateway to better sleep and, consequently, better health. They understand the critical role a perfect mattress plays in one's life, offering 0% finance options and free delivery to ensure that everyone has access to the sleep they deserve. For those on a quest for the ultimate sleep experience, Mattress Medics stands ready with expert advice and a welcoming showroom. Their team is passionate about guiding customers to the bed that transforms sleep from a mere necessity to a nightly luxury. Contact them at 01296 706210 and discover the difference of a Mattress Medics' night's sleep. In today's fast-paced world, the value of rest cannot be overstated. Let Mattress Medics be the architects of your restful oasis, transforming how you sleep, one night at a time. #Cornermediagroup #fidigital #MattressMedics #SleepInnovation #AylesburySleepExperts #LuxuryBeds #HealthandWellbeing #CustomerFirst #DigitalMarketingLeadership #SleepTransformation #PromoteWithCornerMedia

🛏️ Mattress Shopping 101! 🛏️ Ready for a new mattress? 💤 The Better Sleep Council has you covered with expert tips in their latest blog. Check it out to make your shopping experience a breeze! https://lnkd.in/e8tmEmCx #MattressShopping #SleepSmart #BSC #BSCSleepTips

🎥 Customer Spotlight: Transforming Sleep Quality with the BYMOM Sleep Tent 🌟 We interviewed a valued customer from Australia who shared their remarkable experience with our Sleep8 Tent by #BYMOM. Here’s a quick summary of their feedback: 🌟 Impressed by Quality: Our Sleep8 Tent exceeded expectations with its top-notch quality. 👶 Child-Friendly: Their 2-year-old loves it, making bedtime smooth and joyful. ✨ Design Delight: They appreciate the design and the promise of reduced heating costs. 🔥 Warm & Cozy: The tent warms up quickly, ensuring a snug sleep environment. 🌍 Highly Recommended: They’re thrilled and eager to share their positive experience with other families. Discover why our BYMOM Tent is becoming the preferred choice for creating cozy, efficient, and enjoyable spaces. #CustomerFeedback #SleepTent #HotellIndustry #SustainableSolutions

My wife bought me a new pillow. And I am thoroughly impressed.. In how Coop Sleep Goods brand story comes to life though their packaging. They take it to the next level. It's just not box with a logo and tagline, it's an opportunity to tell their brand story. The brand's personality and promise leap out in fun, unique ways, turning a simple unboxing into an engaging story. Upon opening the front flap, you're greeted with playful copy👇 𝘍𝘰𝘳 𝘚𝘭𝘦𝘦𝘱 𝘞𝘢𝘭𝘬𝘦𝘳𝘴, 𝘚𝘭𝘦𝘦𝘱 𝘛𝘢𝘭𝘬𝘦𝘳𝘴, 𝘉𝘭𝘢𝘯𝘬𝘦𝘵 𝘛𝘩𝘪𝘦𝘷𝘦𝘴, 𝘉𝘭𝘢𝘯𝘬𝘦𝘵 𝘏𝘰𝘢𝘳𝘥𝘦𝘳𝘴, 𝘍𝘢𝘤𝘦 𝘗𝘭𝘢𝘯𝘵𝘦𝘳𝘴, 𝘚𝘭𝘦𝘦𝘱 '𝘓𝘪𝘬𝘦 𝘢 𝘓𝘰𝘨' -𝘦𝘳𝘴, 𝘕𝘪𝘨𝘩𝘵 𝘖𝘸𝘭𝘴 𝘵𝘰 𝘌𝘢𝘳𝘭𝘺 𝘉𝘪𝘳𝘥𝘴, 𝘚𝘵𝘢𝘳𝘧𝘪𝘴𝘩𝘦𝘴, 𝘍𝘦𝘵𝘢𝘭 𝘓𝘰𝘷𝘦𝘳𝘴 & 𝘍𝘳𝘦𝘦 𝘍𝘢𝘭𝘭𝘦𝘳𝘴. 𝘏𝘰𝘸𝘦𝘷𝘦𝘳 𝘺𝘰𝘶 𝘴𝘭𝘦𝘦𝘱. This touch not only adds character but also inclusivity, resonating with a diverse range of consumers. Their packaging also serves as an informative guide, assisting in personalizing your sleep experience: 1. Fluff it up 2. Adjust your pillow 3. Check your alignment 4. Full your pillow For those who prefer a firmer sleep experience, Coop Sleep Goods includes extra fill that can easily OOMPH up your pillow. In addition, the brand's customer-first approach shines through in their packaging, leaving no questions unanswered. With a strategically placed phone number and email inside the box, you can easily connect with the Coop Dream Team to assist you in "𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘺𝘰𝘶𝘳 𝘰𝘱𝘵𝘪𝘮𝘢𝘭 𝘴𝘭𝘦𝘦𝘱 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵". This brings us to one important question: What is the role of product packaging? Is it simply a vessel for shipping, or is there more to it? My Takeaway: The space on a packaging is a golden opportunity to tell your brand story, educate your consumer, provide an enhanced customer experience. Coop Sleep Goods does this perfectly. In my case, with my new (and awesome) pillow, they did all that and more. A great example for how impactful storytelling in packaging can be. #Branding #BrandStorytelling #Packaging