Ogilvy’s Post

#EVs #BatteryRange #Brands I commented on this work by Ogilvy Germany this morning. But I wonder why it is that EVs can't find anything else to talk about, than the range of their batteries. To the extent of forgetting the brand and its differentiators. This work too would have been so much better if Ogilvy had focused a little more on Audi's brand strengths. In fact, batteries are said to be the reason why EVs have low resale value and there's waning customer interest now in the category. When will EVs realise that electric and battery technology is common to all car brands now, and that it makes more sense to stay focused on their differentiated brand strategy. Another thought occurred to me when I saw an advert for MG Motors in ToI Goa saying that they offer battery as a service, with a maintenance warranty etc. If it means that the battery is replaced by the company, it could be the first step in delinking the battery from the car. And now the car's resale value will not depend on the battery anymore, and can improve? Further thoughts on this, anyone?

Range anxiety is the biggest fear that repels potential customers from buying electric vehicles, addressing that through emotional storytelling is a clever move by Ogilvy and AUDI AG #rangeanxiety #thoughtfuladvertising #audi #audia6etron

#Audi's "Keychain" commercial - #trivia This ingenious ad from 2006, which gained accolades at the Cannes International Film Festival, showcases the power of simplicity in advertising. Without a single spoken word, it poses a thought-provoking question: "What are you looking for in a car?" The commercial starts with various car keychains -- representing brands like Fiat, Mercedes, Volvo, and BMW -- each symbolizing design, comfort, safety, and sportiness, respectively. As the keychains begin to assemble, they gradually form Audi’s iconic four interlocking rings, concluding with a compelling message that suggests Audi embodies all these attributes in one car. This ad didn't just promote a product; it set a benchmark in marketing by appreciating the strengths of competitors while subtly highlighting Audi's all-encompassing value. It’s a brilliant example of how great ideas don't necessarily require massive budgets, just a clear vision and creative execution. Have you seen this iconic ad? What are your thoughts on using simplicity to convey powerful messages? #marketing #creativeadvertising #brandmanagement #linkedin

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Audi's Rebranding in China: A Strategic Move? Here are a few reasons why I believe Audi has revamped its appearance: Tech-Elevation- In addition, the updated logo aims to appeal to a younger audience who value product simplicity and sophistication. Modern Aesthetic- The new logo's resemblance to Tesla's font suggests a shift towards a more contemporary and tech-forward image. Cultural Sensitivity- In many East Asian countries, the number four(the four rings) is considered unlucky due to its pronunciation. The new logo could address this cultural nuance. (It is also reported the company's sales numbers were gradually decreasing in China) Industry Trend: There's a significant trend among automotive Giants to adopt lettered logos, moving away from their legacy designs. This shift aligns with the broader industry move towards minimalistic and modern branding I'm curious to see where this new strategy will take the automotive legend! #Automotive #LuxuryCars #ElectricVehicles #Innovation #TechTrends #FutureOfMobility #Sustainability #Design #Marketing #Branding #DigitalTransformation #CustomerExperience #YoungProfessionals #Minimalism #Simplicity #ModernDesign #IndustryTrends #TechSavvy #AutomotiveIndustry #ChinaMarket

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It’s not always easy to get large-scale insights into public opinions about your line of work. So, when Vox asked the question ‘𝑊ℎ𝑎𝑡 𝑠ℎ𝑜𝑢𝑙𝑑 𝑎𝑛 𝑒𝑙𝑒𝑐𝑡𝑟𝑖𝑐 𝑐𝑎𝑟 𝑠𝑜𝑢𝑛𝑑 𝑙𝑖𝑘𝑒?’ in their recent video, I was instantly curious. 350,000 views and 1,000 comments later, some interesting trends have emerged. From what I've seen so far, opinions seem to be split: 𝟏. 𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐜 𝐜𝐚𝐫𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐬𝐢𝐥𝐞𝐧𝐭 𝟐. 𝐌𝐚𝐤𝐞 ‘𝐞𝐦 𝐬𝐨𝐮𝐧𝐝 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐉𝐞𝐭𝐬𝐨𝐧’𝐬 𝐟𝐥𝐲𝐢𝐧𝐠 𝐜𝐚𝐫𝐬 Let’s dive into why both of these options might not be ideal: 𝟏. 𝐒𝐢𝐥𝐞𝐧𝐭 𝐜𝐚𝐫𝐬 – 𝐦𝐨𝐫𝐞 𝐝𝐚𝐧𝐠𝐞𝐫𝐨𝐮𝐬 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤  While the idea of a whisper-quiet car is tempting, it can be deadly. Researchers at the London School of Hygiene & Tropical Medicine (LSHTM) analyzed Road Safety Data in Great Britain between 2013 and 2017 and found that pedestrians are over twice as likely to be hit by an electric or hybrid car. In urban environments, the risk jumps to 2.5 times. So, while silence may be golden, in this case, we need to prioritize the safety of everyone on the road. 𝟐. 𝐉𝐞𝐭𝐬𝐨𝐧’𝐬 𝐬𝐨𝐮𝐧𝐝 – 𝐟𝐮𝐧 𝐛𝐮𝐭 𝐢𝐦𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 Don't get me wrong, I love the Jetsons, and their flying car's sound is iconic. But, let's face it, in reality it ain’t gonna work. Besides the obvious copyright issues, hearing that sound on repeat might drive us all a little crazy in no time. Of course, the appeal of these sounds is likely due to familiarity; we gravitate towards what we know, be it the Jetsons, a TIE Fighter, or a classic V8 engine. So, the real challenge for us sound designers is to take cues from these familiar sounds and evolve them into something new, fit for a modern car, while still maintaining that natural, authentic feel. I’d love to hear your thoughts on this, do you agree with my points? What do you think an electric car should sound like?

Audi's genius lies in praising its competitors. With just four key rings, they ingeniously showcased design, comfort, safety, and sportiness while subtly revealing their own premium brand identity. Here are our three key takeaways from the advertisement: 1. Innovative Marketing Strategy: Audi demonstrated an innovative marketing approach by releasing a commercial that praised its competitors, including Alfa Romeo, BMW, Mercedes-Benz, and Volvo. This strategy was elegant, subtle, and striking, standing out in a crowded advertising landscape. 2. Symbolic Representation: Through the use of key rings representing different car brands, Audi effectively communicated key attributes associated with each competitor, such as design, comfort, safety, and sportiness. This symbolic representation resonated with viewers, making a memorable impression. 3. Brand Identity Reinforcement: The commercial cleverly reinforced Audi's brand identity by revealing that the four key rings formed Audi's current badge. This subtle yet powerful visual reinforced Audi's position as a premium brand and highlighted its heritage as part of Auto Union, which included Audi, DKW, Horch, and Wanderer. #Audi #digitalmarketing #marketinggenius https://lnkd.in/eKhKnQXJ

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Audi's genius lies in praising its competitors. With just four key rings, they ingeniously showcased design, comfort, safety, and sportiness while subtly revealing their own premium brand identity. Here are our three key takeaways from the advertisement: 1. Innovative Marketing Strategy: Audi demonstrated an innovative marketing approach by releasing a commercial that praised its competitors, including Alfa Romeo, BMW, Mercedes-Benz, and Volvo. This strategy was elegant, subtle, and striking, standing out in a crowded advertising landscape. 2. Symbolic Representation: Through the use of key rings representing different car brands, Audi effectively communicated key attributes associated with each competitor, such as design, comfort, safety, and sportiness. This symbolic representation resonated with viewers, making a memorable impression. 3. Brand Identity Reinforcement: The commercial cleverly reinforced Audi's brand identity by revealing that the four key rings formed Audi's current badge. This subtle yet powerful visual reinforced Audi's position as a premium brand and highlighted its heritage as part of Auto Union, which included Audi, DKW, Horch, and Wanderer. #Audi #digitalmarketing #marketinggenius https://lnkd.in/eiEntbfn