Ogilvy’s Post

This is so important, especially in the context of social media content which has become the driving force behind business advertising in Pakistan. Much of what can be seen on social media is repetitive, and blends across industries. A lack of innovation and ideas is apparent to the audience. As engagement drops, someone more innovative eventually captures their attention. The key to preventing this? Consistently creating fresh, standout content that not only keeps your current clients engaged but also draws in new prospects—it’s about setting the standard, not following it.

The best way to advertise one’s own agency. With proof.

So your best work for all of your clients. You never know who is looking at it and making a decision based on that sample.

Every project should be portfolio worthy.

Showcasing the problem and then exposure of your solution ignites the need to your audiences.

I find this phrase quite interesting and something I'd hang on the office wall. Here's why 👇 From the lens of communication mastery, it means, communicating your problem loudly and urgently — making your audience feel the pain — then provide them a solution to address that problem. Often you have only 30 seconds to grab a readers attention and this structure, by far, would make the basis for a killer elevator pitch or great post. As a founder & CEO myself, I am coming to terms with the fact that I am fire-maker (because of my work at Toxic Work Spaces) and the flames need to be stoked continuously to keep the heat. I am aware that keeping the heat depends upon grabbing your attention and keeping you engaged as a professional, a fan or curious reader. Everytime I think about this statement, I end up reflecting, questioning and confronting assumptions about how we wing business. It gets me to a spot I have to WASH , RINSE & REPEAT all in an iterative cycle of improvement. I hope you get to open FIRE and stoke the flames continuously to keep the heat. If you can, have a RESTFUL weekend. #thoughts #weekendvibes

Show the problem and then how the solution (your product) addresses and solves the problem. This proves your point 💡

Highlighting the pain point you are solving resonates much stronger than listing features.

It took me a min to really absorb the wisdom here. Good news is at BNY Mellon | Pershing we don’t have to open with fires because everyone we speak to wants more productivity and scale. They want a wealth plaform that connects. That is simple to use and connects investor, advisor and custody. The 🔥 is burning out there and we are here to work until we can extinguish them all. #wealthmanagement #wealthtech #advisortech #advisors #ria

Start with the problem! The number 1 rule of #CategoryDesign. I don't know how many websites or social posts I see from #startups that don't start with the problem. It's a simple adjustment to your point of view. Starting with WHY compels us to see the WHAT. Then we're hooked.