Ogilvy’s Post

Ask. Better. Questions. I've never been shy about the amount of Olympic coverage that goes on at my house or how many Olympic moments I've gushed over. But in all those hours, I always come back to the same principle I've preached over and over again in the workplace: ask better questions. Stop asking, "What does this win mean to you?" Use your expertise and journalism prowess to help develop a connection with the audience. Instead, ask, "What impact will this win have on the team?" Similarly, in the workplace, stop asking, "How was your day?" or "Did you have a good weekend?" Try asking, "What was the most exciting thing that happened this weekend?" or "What projects are you looking forward to or are giving you good energy right now?" Asking better questions, can foster deeper connections and more meaningful conversations. And in the case of Paris 2024, make for a profound impact on the stories making waves across the sporting world & beyond. #BetterQuestions #WorkplaceConnections #MeaningfulConversations

We Need More Curated Experiences At lunch with James Friedman last week, James was reminiscing about an experience he curated for the agency Butler, Shine, Stern & Partners when we worked together- years back. James arranged a day out in SF where we got to meet with artists, musicians, curators and others involved in the cultural scene. He took us kicking and screaming out of sleepy Sausalito and dragged us into the heart of SF culture. You can’t do this from behind the screen. You need to meet people, talk to them and experience their worlds. So the next time someone asks for a perspective on a culture, a demographic, a segment, a scene - don’t share a 159 page deck, instead, take thrm to meet the people and see the places that are shaping the culture. Eyes will be truly opened, hearts will be engaged and ideas will flow. Be more human! For those looking for a carrot to drag people back to the city from their office homes or is it home offices? This could be a way to do it. Give people a reason to gather and clients an opportunity to see and experience culture with you.

Explore how brands can effectively navigate and respond to the challenges of cancel culture. Click through to discover the key strategies outlined in 'Cancel Culture—How Brands Can Remain Culturally Sensitive and Authentic to Their Values,' featured in Ad Age on April 11, 2024. Want to stay ahead with the latest marketing news and trends? 💡 Follow us for more insights. #CancelCulture #BrandIdentity #MarketingNews #DigitalMarketingAgency

#Empathy is making a comeback! Here’s what it can do for your workplace 🌿 Vox reports on a fascinating study showing that empathy among young Americans has climbed back to levels we haven't seen since the 1970s. This is a significant shift from the empathy slump of the early 2000s. So, why should your workplace care about this trend? It's simple: empathy and compassion are the building blocks of a great #workplace #culture. When your team can walk in each other's shoes, communication becomes more effective, collaboration improves, and job satisfaction grows. #WorkplaceWednesday Read more:

Navigating the world as a visually impaired person comes with its own unique set of challenges, especially when it comes to attending meetings, conferences, and social gatherings. In professional settings, simple tasks like filling out attendance sheets or finding the right seat can become complex hurdles. The real struggle, however, often begins once the meeting starts. Presentations that rely heavily on visual aids—slides, graphs, images—can leave a blind person feeling left out and disconnected. In such instances, the presenter’s role becomes crucial. When I attended law school in the U.S., professors who used slide shows would go out of their way to describe every component, ensuring that I could fully engage in the discussion. Unfortunately, this is not always the case in professional settings. Presenters should consider reading out text and explaining visuals in detail, not just for the visually impaired, but for anyone who might benefit from a more inclusive approach. Social gatherings present another set of challenges. Moving through a crowd, trying to engage in conversations, or simply meeting new people can be daunting. While one might arrive with a known companion, it’s unrealistic to rely on them throughout the event. Once they move on, finding a way to integrate into other conversations can feel like navigating a maze. The key here lies in awareness and courtesy. If you see a visually impaired person at a gathering, consider approaching them, introducing yourself, and helping them connect with others. Even if you think they recognize you, a brief reintroduction can make a world of difference. The world isn’t obligated to make life easier for the blind, but small, considerate actions can significantly enhance inclusivity. To those who take that extra step—thank you. Your efforts don’t go unnoticed. The more people who do so, the better our shared experiences will be.

How do you identify yourself? Are British regional identities dying or can something be done to rescue us all from Engbland? I’m originally from London’s East End and now live in Wales where there are 1001 different organizations working away at promoting the idea of Wales, Welsh, and Welshness. For Cockney there is not one. And the same can be said for Brum, Geordie, Scouse, and Weegie. (Weegie doesn’t even have a Wikipedia page on it.) Our Modern Cockney campaign reveals how working-class cultures don’t have cultural institutions to uphold or defend their interests, where their stories and narratives consequently get told, mis-told, or wilfully ignored by others. In an age of polarization and social division, atomization of working-class lives - previously people typically worked in groups with a shared culture, now it’s much more individual white-van-drivers or care workers. As a result, their interests get overlooked or encourages negative stereotypes. Inspired by the examples of the different changemaking approaches adopted by Black Lives Matter and XR, we are tackling inaccurate, negative stereotypes about Cockney, by reclaiming a confident, relevant, and vibrant social identity based on inclusive, forward-looking, positive values. We succeeded in petitioning Tower Hamlets Council to recognise Cockney as a community language (the first-ever formal recognition of Cockney as a culture in its 660 year-long history). We followed up with a ‘Cockney Blueprint’ coproduced report with Warwick University providing a guide to the Council on how it can implement its new policy. Do check out this CIPR Greater London Group supported event at 6pm on Tuesday January 16th with an optional 30 minute walking tour of Whitechapel. Event kindly hosted by the Four Agency. Booking for free event here: https://lnkd.in/e986WCCf Could other regions follow what we are achieving for Cockney? Do British regional identities have a value and are they worth ‘saving’? How do you identify yourself? #Cockney #London #socialcapital #CIPR #CIPRLondon #PublicRelations #Whitechapel

THE 2024 CULTURE TRENDS REPORT BROUGHT TO YOU BY SIRIUSXM MEDIA! This year’s report dives into the four major trends driving culture, the critical role audio plays in them, and what exactly advertisers can do to integrate themselves into each. Hope you enjoy it!

𝐋𝐄𝐓’𝐒 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 through 𝐕𝐈𝐕𝐎 | 𝐕𝐈𝐒𝐈𝐎𝐍 𝐨𝐟 𝐕𝐎𝐈𝐂𝐄𝐒: Building Global Awareness and Encouragement In a world that is increasingly interconnected yet often feels divided, the power of human connection and shared voices has never been more vital. It is in this spirit of unity and collaboration that we invite you to embark on a journey of global awareness and empowerment through LET’S Connect, a platform that champions the VIVO | VISION of VOICES. At the heart of LET’S Connect lies a vision to amplify diverse voices, foster meaningful connections, and inspire positive change on a global scale. Through this initiative, we aim to create a vibrant community of individuals who are united by a shared purpose: to uplift, empower, and celebrate the richness of our collective experiences and perspectives. Confidence is the cornerstone of our endeavor, as we believe that every voice has the power to make a difference and shape the world around us. By embracing our unique stories, talents, and passions, we can spark conversations, ignite creativity, and drive positive impact in our communities and beyond. Captivating minds and hearts through the VIVO | VISION of VOICES, we seek to break down barriers, bridge divides, and build bridges of understanding that transcend borders and cultures. Through the art of storytelling, expression, and dialogue, we can create a tapestry of shared experiences that deepens our appreciation for diversity and strengthens our connections as global citizens. As we navigate the complexities and challenges of our world today, it is more important than ever to come together, to listen, to learn, and to support one another in our individual and collective journeys. LET’S Connect offers a platform for collaboration, encouragement, and growth, where every voice is valued, every story is cherished, and every dream is nurtured. Join us on this transformative voyage of discovery and empowerment. Let your voice be heard, your vision be shared, and your presence be felt in the vibrant tapestry of humanity that we are weaving together through LET’S Connect. Together, let’s embrace confidence, captivate minds, and cultivate global awareness and encouragement that inspire us to reach new heights, connect deeply with one another, and create a world where every voice is heard, valued, and celebrated. Are you ready to join us in shaping a brighter, more connected future through LET’S Connect? The world is waiting to hear your voice and witness the power of our collective VIVO | VISION of VOICES

I went to a meeting outside of work, that was about art in public spaces. In this case it was for our new library opening up in 2026.  A few of the questions that were asked, Were artists in your initial meetings? Were they a part of the discussion that revolved around this space? No one really answered those important questions. Why should an artist be a part of meetings?  1. Encourages Creativity and Innovation2. Enhances Communication and Collaboration3. Boosts Morale and Motivation4. Promotes Adaptability and Resilience5. Nurtures a Positive Work Culture https://lnkd.in/gvqhz8NV