Ogilvy Indonesia’s Post

Clarkston Consulting’s Idoia Hidalgo, was cited by HBR for her expertise on the #CustomerJourney in the #omnichannel environment. This Harvard Business Review Analytic Services report, sponsored by NielsenIQ, explores how #B2C companies are navigating the critical challenges of customer journey management. View the full report here. https://hubs.ly/Q030WgZM0 “#People, #process, #technology, and #data are the critical components to achieving an omnichannel view. From a people perspective, companies will need a more extensive data and analytics team and/or partner in order to effectively translate the vast amount of customer data into the right insights and business decisions. In terms of process, organizations will need to examine and evolve siloed processes to enable cross-functional collaboration and decision making. Technology and data are obviously critical here, as well. Organizations need the right tools in place to capture, store, and manage customer data in a way that they’re able to easily and accurately analyze for actionable insights.” - Idoia Hidalgo

AI and omnichannel were dominant buzzwords at the 2024 2025 Pharma CX Marketing Summit, but deeper conversations focused on themes of innovation, simplicity, and agility. Read Amy Restko, Group Director of Engagement Strategy's takeaways from the meeting at  https://lnkd.in/gYYKmEP3

🚀 Transforming Pharma CRM Engagements with Innovation Meet Dr. Carter’s journey through an AI-powered omnichannel strategy! From personalized outreach to exclusive KOL roundtables, every interaction is tailored and impactful. Check out how Pharma CRM is redefining customer engagement in our latest case study. 🌐 #crm #pharmacrm #mediasoft #omnichannel

relying on outdated methods in 2024 is like using a flip phone in a 5G world; fusion ai propels you into the future with predictive lead scoring and omnichannel engagement, streamlining your marketing efforts while supercharging your efficiency. ready to dominate your market with unrivaled precision and speed? engage with us today to transform your business strategy.

How can MedTech companies get an omnichannel approach to their commercial strategy up and running? The omnichannel approach is a go-to-market model requiring an embrace of customer-centricity and the potential offered by digital technologies. It's a full response to the changing nature of customer engagement, and as such demands reconsideration of the old ways of selling as well as carefully planned project management and implementation. It's a massive topic to get to grips with - but we will be doing just that in our next LinkedIn Live session with Marco Baiguini, who will be demystifying the topic and showing you how your organisation can take effective steps to implement a truly omnichannel approach. Join us in discussion with Marco on 12 December - don’t miss this opportunity to change how we connect and grow in MedTech. Remember to save the date and time - 12 December, 12 pm GMT – and we hope to see you there! Click on this link to register: https://lnkd.in/dqXiBzFp #MedTechTransformation #OmnichannelStrategy #DigitalHealth #FutureOfMedTech #CustomerCentricity

🚀 Ready to reshape the future of marketing? The rise of "position-less" marketers is here! Artificial intelligence and omnichannel platforms are the key to success. Dive into this game-changing article and join the revolution! 💡🌐💬 #MarketingInnovation #AIRevolution #CommentYourThoughts Original article: https://lnkd.in/eteqE82m

navigating dynamic digital markets requires businesses to adopt strategic approaches to revenue generation. By embracing omnichannel marketing, personalizing the customer journey, optimizing e-commerce platforms, implementing subscription models, and harnessing data-driven insights, businesses can unlock new avenues for growth and profitability. Through continuous adaptation and innovation, businesses can thrive in the ever-evolving digital landscape and achieve long-term success in revenue generation.

🔍 Maximizing Retail Success: How Personalization, Collaboration, and Omnichannel Integration Drive Category Management and Media Impact 1. 🎯 Data-Driven Personalization Enhances Shopper Engagement • Why: Personalization makes customers feel understood and valued, leading to higher engagement and loyalty. When retailers use data to tailor products and promotions to local needs and preferences, customers are more likely to purchase, driving sales and improving overall performance. 2. 🤝 Collaborative Supplier Relationships Drive Mutual Growth • Why: Collaboration between retailers and suppliers creates a win-win scenario. Suppliers gain access to valuable insights that help optimize product offerings, while retailers benefit from improved assortments and innovative promotions. This partnership leads to better category performance and increased sales for both parties. 3. 🔗 Omnichannel Retail Media Integration Maximizes Campaign Impact • Why: Omnichannel integration provides a seamless shopping experience across all touchpoints. When marketing campaigns are consistent and integrated across digital and physical channels, it reinforces the brand message and increases conversion rates, leading to higher campaign effectiveness and overall performance. #RetailSuccess #Personalization #Collaboration #OmnichannelIntegration #CategoryManagement #RetailMedia #CustomerEngagement #RetailGrowth Sri Rajagopalan Manish Sharma Parag Shah

🚀 Exciting News: Professional Diploma in Omnichannel Sales & Service Management 🌐 In today’s fast-evolving digital landscape, businesses thrive when they meet their customers where they are — across multiple channels seamlessly. This is exactly where Omnichannel Sales & Service Management comes in, empowering organizations to create cohesive, personalized experiences for customers. I’m thrilled to share that I’ve recently completed a Professional Diploma in Omnichannel Sales & Service Management! This program equipped me with invaluable insights into how to design, implement, and manage omnichannel strategies that drive customer satisfaction, loyalty, and revenue. From integrating digital and physical touchpoints to mastering customer analytics, I’ve gained tools to help elevate the customer experience across all channels. Key takeaways: 🔹 Deep understanding of customer journey mapping 🔹 Strategies for aligning sales and service for a seamless experience 🔹 Best practices for managing customer data to drive insights and personalization This journey has broadened my perspective on how businesses can leverage omnichannel approaches to deliver exceptional service in a customer-first era. Looking forward to applying these skills and contributing to the transformation of customer experiences! #Omnichannel #SalesManagement #CustomerService #ProfessionalDiploma #LifelongLearning #CustomerExperience #CX

🏆 We’re thrilled to announce that Medallia is recognized as a Technology Leader in the Q4 2023 SPARK Matrix™ for Digital Marketing Analytics by Quadrant Knowledge Solutions. This underscores our commitment to delivering sophisticated platforms that enable personalized customer interactions in real-time. “Medallia’s unique ability to understand experiences across channels empowers digital marketers and customer experience leaders to know their online customers with a new depth. By activating these omnichannel insights, brands using Medallia are able to personalize every experience and deliver more return on investment to their organizations,” said Alex Glanz, EVP of Strategy at Medallia. Read the full press release to learn more about how Medallia empowers organizations to gain comprehensive insights into customer preferences and demands: https://bit.ly/3UlOwrL #CustomerExperience #DigitalMarketing