Ogilvy Paris reposted this
Creativity is… The thing that makes everything go further and faster. Or as Kim Potters puts it, it’s the accelerator. And when our foot is on the peddle, creativity is the vehicle that makes an impact. It’s the drive we all want to be on, the road trip we’ll never forget, and it makes the journey a lot more enjoyable for everyone. It hence needs true cheerleaders such as Kim Potters - urging everyone around her on to elevate what we do with enthusiasm and positivity... and that is contagious! Are you having fun being creative? PS. ❤️❤️❤️ for our work for Dulux Heritage reimagining the covers of 12 literary classics to create an entirely new way to choose color. "Dulux Heritage Editions" are a collection of luxury paint hues that have been paired with iconic novels ranging from War of the Worlds, Dracula and Moby Dick to 1984, Little Women and Frankenstein. The covers were created by hand to demonstrate the genuine application of paint, with the spines acting as paint swatches and the inside covers showcasing the wide range of Dulux Heritage. https://lnkd.in/eV9WQzQS #BorderlessCreativity #TeamOgilvy
Couldn’t agree more.
What a beautiful campaign!
Daring marketing that delivers! Love it!
🙌🏻🙌🏻🙌🏻
Love it.
Creativity surely makes it a little more bearable.
👏👏👏
#TeamOgilvy
So true 🙌
Ex-Ogilvy, Brand Strategist & Creative Director/writer, over 20 years in the business; open to relocating anywhere
3moI am sorry, but I found the idea rather tenuous. Luxury paint to heritage edition to classic novels therefore, is extremely laboured. Then, there is the problem of execution. The way the book covers have been painted immediately suggests design. Not paint hues. I say this, having worked on ICI paints at RK Swamy/BBDO Advertising Delhi, India, decades ago.