Ogilvy PR ANZ’s Post

For generations, women have been setting New Year’s Resolutions about changing their bodies, leading to unhappiness, anxiety, and low self-esteem. This year, we invited women to change their resolutions.   Dove #NewYearsUnresolution is a social movement inspiring women to let go of toxic beauty pressures and embrace their real beauty.   Women from all over the world have taken to social media to rip up their past toxic resolutions and commit to body positivity and self-acceptance with #NewYearsUnresolution.   For the first time ever, the Dove Self-Esteem Project has extended its resources to women, offering 31 days of action to support lasting positive change.   A true example of #BorderlessCreativity, this project was a collaboration between Ogilvy Sydney, Ogilvy PR ANZ, and Ogilvy London.   Thank you to the inspiring women who have shared a #NewYearsUnresolution and thank you Dove for 20-years of championing real beauty.

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