Ogilvy UK’s Post

LBB checks in with Daniel Fisher, a few months into his role as the global chief creative officer of Ogilvy's boutique agency network INGO Stockholm, about his perspective on creativity, how working on Unilever has changed his perception, and what sort of talent the network needs. Read here: https://hubs.la/Q031K1Kn0

INSIGHT | What’s going on with Britain’s Heartland? 🌍 Saatchi & Saatchi UK, part of Publicis Groupe UK, has uncovered the real emotions and challenges of the UK’s middle class in their latest study. From Antrim to Arnos Grove, they’ve gathered insights that every marketer should know. Want to understand the pulse of the nation? Read the article and download the full report. 🔗 https://lnkd.in/eFvwBych Publicis Groupe UK is a partner of The Marketing Society. #Marketing #ConsumerInsights #UK #SaatchiAndSaatchi #PublicisGroupe

Paul Arden (1940-2008), was the Creative Director at Saatchi & Saatchi. He published a number of books (namely “God Explained in a Taxi Ride”, “It’s Not How Good You Are Its how Good You Want To Be”, and “Whatever You Think, Think The Opposite”). Each of these books are an absolute goldmine for quotes on motivation, inspiration and creativity. Here are my top 5:

HEARTLAND, new research by Richard Huntington, Chair and Chief Strategy Officer, Saatchi & Saatchi 💥 Giving a voice to Britain's middle class - people every marketer should be obsessed with and are often overlooked. I took a tour of the research this week that revealed the nation’s true challenges and concerns, including sentiment around personal finances, outlooks on everyday life, and perceptions of the country’s future ahead of the General Election. Utterly BRILLIANT! Want to know more? Check out the articles in the comments below👇🏿

Some gems here.

Love this concept; it’s a great reason to invest in finding work that you enjoy. To many people see fun, and it’s nearby cousin play, as antethetical to the adult experience of work, but they are not. Is it hard to trace your own “red threads” and unpack what gives you energy and not just success in financial and career wellbeing. Yes, for most it takes many years. But with that foundation established you can start to have fun molding the spaces you’re in through entre- and intraprenuership to be engaging and leverage you deepest strengths, those you enjoy using and therefore create their own momentum and senergy for those around you. This is a thing you can help your coachees, mentees, and employees pursue in their work with/for you. When we get down to core skills and activities, there are often many more places we can find that enjoyment than we usually think when looking at titles alone - some you’d never consider otherwise that span industries and services. What have you done and truly had in doing? Have you been able to find where that can be employed in your day to day? #wellbeing #leadership

Clearly, Effective Media

We talk to co-founder Fernando Musa about how the network is evolving with age, plus how he balances his unusual dual roles as chairman at David and CEO at Ogilvy Brasil

"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE