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#PROI USA agency Jackson Spalding shares their Guide to Thrive in 2025! How to Thrive in ’25: A PR & Marketing State of the Industry Report  "Like healthy human relationships, brands’ relationships with their key audiences require meaningful engagement and connection – in good times and challenging times.  That leads us to the current state of the industry, which may sound like a therapy session:   the serious stuff’s getting even more serious (are we gonna survive this?),   the sexy stuff’s getting sexier (can we compete with that?), and   expert counsel is essential to manage both brand fans and fires, while navigating the evolving, interconnected media landscape. Corporate communications (responsible for reputation and issues management) and brand PR (responsible for creating news) require different expertise, but each impacts the other and an overall brand. Future success depends on respecting and connecting both disciplines now." Because at the heart of it all—whether in human relationships or brand-building—it’s the connection that counts. #BrandStrategy #Communications #PR #CorporateReputation

Purpose-driven brands value PR, but it requires emotional intelligence and keen cultural sensitivities. Never has this been more true than in today’s divided political climate. Before we get into purpose-driven PR, let’s establish what a purpose-driven brand is. A purpose-driven brand is one that has authentically and thoroughly instituted a larger social benefit into their […] The post 4 Reasons Purpose-Driven Brands Value PR appeared first on Public Relations for Tomorrow's Brands.

With social media driving brand perceptions, a strong PR strategy is crucial. Check out my latest article on the rising importance of brand PR in today’s digital world.

We like to see ourselves as guardians of brand image and we work day in day out to create lasting and positive brand association for our clients. Find out how by reading our blog: https://lnkd.in/eHHtYpkj #PR #brandbuilding #brandreputation #publicrelations #PRInsights #PRtools

My Rebranding Journey: Why I Decided to Evolve Pia Jordine PR Agency As I reflect on my journey with Pia Jordine PR, I’m filled with gratitude for how far the agency has come—and a sense of excitement for where it’s headed. In recent months, I made a strategic decision to rebrand Pia Jordine from a traditional PR agency to a PR creative agency, broadening our offerings to provide clients with a deeper level of partnership. Here’s why. When I started Pia Jordine, my goal was to help brands get seen. Now, I want to help them be remembered. For a while, my focus was primarily on media relations, but as the needs of my clients evolved, so did my vision for the agency. Today, PR goes far beyond press releases and media coverage; it requires integrated, innovative strategies that build real connections and trust. That’s why I’m embracing a wider range of services: from content strategy to website branding, crisis management, and online reputation management (ORM). Each of these plays a crucial role in building a brand that endures. This rebranding is about more than just changing our logo or tagline. It’s about redefining what it means to work with Pia Jordine. I’m committed to creating strategic partnerships, not just transactions. I want my clients to feel like they’re gaining a trusted partner who understands the importance of their brand’s voice, presence, and resilience. By charging based on the years of experience, expertise, and value we bring, I’m positioning Pia Jordine to offer premium services that support clients in powerful, lasting ways. To my long-time clients and those joining us on this journey, I’m excited to work with you in new and impactful ways. Together, we’re building brands that go beyond visibility; we’re creating legacies. Here’s to a new chapter with Pia Jordine PR—a creative partner in growth, brand resilience, and connection. #brandvisibility #pr #whyprmatter #pivot

"I can see without question that there is a link between successful creative companies and their use of PR and communications." These are words from LBBonline - Little Black Book founder Matt Cooper, and of course would be music to my ears. We know that PR is notoriously fickle and difficult to measure, however I have seen and heard first hand how PR can work, and work its butt off. I always find it perplexing that in the marketing, media and advertising industry - at the forefront of branding and communications - how many don't look after their own brand - both business and personal. PR in this industry can help on many levels - help with winning awards (don't think for a minute that seeing a company in the media doesn't help), help with attracting talent and with making your existing talent feel good about where they work, help with building a personal brand, help with new business leads and pitch invitations, help with becoming a true thought leader in the industry, and even help potentially attract a buyer. PR is also a very necessary tool when there is an issue. It certainly helps when a company is well understood by journalists to better manage negative news, providing context that will be valued, and maintaining productive relationships with the media as a result. Remember that PR is not just about the good stuff, it's also professionally managing the bad and the ugly. Yes, it does take time to build profile and understanding and no, PR doesn't just magically happen from nothing. It takes work and commitment from both sides. But when done well, it's a powerful tool for business and personal branding growth. And that is also music to my ears. Thanks for this piece Toby Hemming and Brittney Rigby.

Leveraging trends effectively can be the secret ingredient to thriving in a competitive market 📈 Hear more about how our EARN IT. thinking can help your brand travel authentically across press, social and digital platforms 👇 https://lnkd.in/eWatFJiH #brands #pr #marketing

🔆 Yes, this is what creative #PR campaigns can do for you to make you shine.🌟 Setting the context : #Consumers are constantly bombarded with #advertising messages—as many as 10,000 ad impressions per day—which leads to overstimulation and a reluctance to retain information. But a strong PR #campaign can be game-changing for brands that want to break through the noise and be remembered. That's exactly what some of these iconic #brands and others did over the last few years. The Coca-Cola Company Red Bull IKEA Dove and others consistently do memorable campaigns, making them stand out among peers. A very interesting read for you all. Yes, #b2b brands can also do this. It's not just for consumer category brands. https://lnkd.in/euYc7nFK #PublicRelations #advertising #technology #innovation #creative #lateralthinking

PR campaign measurement and attribution has been a considerable challenge for PR agencies for many years. There was a time when placing a story in the WSJ or NY Times was a win purely because of the outlets' brand recognition. However, there is a new way forward when it comes to measurement in today's modern world. That way forward is a) getting credit for all the work a PR agency does and b) being able to measure the impact of that work. A huge thanks to the companies and people who have been working hard to solve this problem. Because of this work, we will be a better industry moving forward.

Does a brand sometimes not need PR? Yes! Despite being in the profession, I can say that not every brand needs to invest in PR, unless they are very sure of the narrative they are trying to project. We often find ourselves declining a PR project for brands, on the following parameters: 1. It's too early in the life cycle of the brand: They simply have very little to say for themselves. Lack of content can be extremely frustrating for creating PR outreach campaigns. 2. They see PR as an alternative to sales: PR is a long-term attempt to create a strong narrative for a brand, which will eventually create customer conversion and loyalty, but till then, it cannot be a sales function. 3. They don't have bandwidth to work with the PR team. If they don't have time to answer queries or generate information for PR campaigns, then results will not magically appear. It's really important for brands to sit back and take a long term look at their PR goals and visions if they intend to let the magic of PR work for them!