OgmentO’s Post

Loyalty360 spoke with Hannah Harper, Digital Marketing Manager for Leatherman Tool Group, about the Insider Rewards Program, leveraging customer engagement to gain insights to apply to the rewards program, and how customized products support personalization. Here are a few key takeaways from their discussion: 💼Leatherman’s Insider Rewards Program is the brand’s first loyalty program. 🛠️Members — called Insiders — are awarded points for their interactions with the brand, such as making purchases, leaving product reviews on the company’s website, and referring friends to the program. 📱This opens more opportunities for Insiders to earn points, advance tiers, and experience more unique benefits. 👥Over the last four decades, the brand received thousands of unprompted stories from customers sharing their “Tool Tale.” Leatherman leveraged its customers’ existing engagement to further survey them about the rewards program. Find the full interview here: https://ow.ly/ehwl50QoQRV #rewards #loyalty #cx #retail

Over $600 billion is spent annually on advertising, yet many retailers lack insights into shopper behavior. Eye-tracking reveals what catches customer attention, helping optimize store layouts, product placements, and promotions. Companies using eye-tracking see significant improvements in NPS and revenue. Ready to boost your retail experience? Discover more: https://lnkd.in/eTuwsbZ8 #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

Over $600 billion is spent annually on advertising, yet many retailers lack insights into shopper behavior. Eye-tracking reveals what catches customer attention, helping optimize store layouts, product placements, and promotions. Companies using eye-tracking see significant improvements in NPS and revenue. Ready to boost your retail experience? Discover more: https://lnkd.in/gAMR75z7 #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

Loyalty360 spoke with Hannah Harper, Digital Marketing Manager for Leatherman Tool Group, about the Insider Rewards Program, leveraging customer engagement to gain insights to apply to the rewards program, and how customized products support personalization. Here are a few highlights from their discussion: 📱“Our digital strategies and initiatives, including the Leatherman Insider Rewards Program, center on comprehensive marketing that spans from acquiring new customers to fostering long-term retention, ultimately enhancing the entire customer experience to amplify brand visibility, engagement, and loyalty.” 👥“When we set out to build it, our goal was to create a customer-centric program fueled by customer insights. We surveyed a sample of our current customer base to better understand their sentiment around rewards programs, as well as which transactional and emotional benefits they would enjoy.” Find the full interview here: https://ow.ly/T76u50QpcL8 #loyalty #rewards #cx #retail

In today's retail landscape, our research shows that customer loyalty is primarily driven by emotional connections with brands, challenging the idea that loyalty programs are the main factor. We've identified a gap between brand loyalty and in-store experiences, highlighting the importance of consistent emotional engagement across all touchpoints. Key drivers of customer loyalty include brand trust, emotional connection, reliable customer service, and prioritizing overall experience over product differentiation. With recent economic challenges, trust has become increasingly critical as consumers seek reliable brands for their spending. ➡ 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗰𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗮𝗻𝗱 𝘂𝗻𝗹𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺'𝘀 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹? Click the link in the comments to 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗼𝘂𝗿 𝘄𝗵𝗶𝘁𝗲𝗽𝗮𝗽𝗲𝗿 𝗻𝗼𝘄. ➡ 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗿𝗲𝘁𝗮𝗶𝗹 𝗴𝗮𝗺𝗲? Let's connect and discuss how we can elevate your team's expertise now. Contact Simon Neilson today! ☎ +61 2 9460 2882 ✉ retailacademy@retaildoctor.com.au 🌐 retaildoctoracademy.com.au 𝘛𝘩𝘦 𝘙𝘦𝘵𝘢𝘪𝘭 𝘋𝘰𝘤𝘵𝘰𝘳 𝘈𝘤𝘢𝘥𝘦𝘮𝘺 𝘪𝘴 𝘢 𝘥𝘪𝘷𝘪𝘴𝘪𝘰𝘯 𝘰𝘧 𝘙𝘦𝘵𝘢𝘪𝘭 𝘋𝘰𝘤𝘵𝘰𝘳 𝘎𝘳𝘰𝘶𝘱. 𝘖𝘶𝘳 𝘱𝘳𝘰𝘷𝘦𝘯 "𝘍𝘪𝘵 𝘧𝘰𝘳 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴™" 𝘮𝘰𝘥𝘶𝘭𝘦𝘴 𝘧𝘰𝘳𝘮 𝘵𝘩𝘦 𝘣𝘢𝘴𝘪𝘴 𝘰𝘧 𝘛𝘩𝘦 𝘙𝘦𝘵𝘢𝘪𝘭 𝘋𝘰𝘤𝘵𝘰𝘳 𝘈𝘤𝘢𝘥𝘦𝘮𝘺'𝘴 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘢𝘭𝘦𝘴 𝘢𝘯𝘥 𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘵𝘳𝘢𝘪𝘯𝘪𝘯𝘨 𝘴𝘶𝘪𝘵𝘦. 𝘖𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥 𝘵𝘦𝘢𝘮 𝘸𝘪𝘭𝘭 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘵𝘢𝘪𝘭𝘰𝘳𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘰𝘶𝘳 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘢𝘯𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘸𝘪𝘵𝘩𝘪𝘯 𝘺𝘰𝘶𝘳 𝘴𝘦𝘤𝘵𝘰𝘳. ➡ 𝗛𝗮𝘃𝗲 𝗬𝗼𝘂𝗿 𝗦𝗮𝘆 Have a comment on the content? We'd love your feedback... Be sure to let us know in the comments below what you think! Brian Walker Anastasia Lloyd-wallis Simon Neilson Sharon de Jager The Retail Doctor Academy #CustomerLoyalty, #RetailStrategy, #ConsumerBehavior, #BrandTrust, #EmotionalMarketing, #CustomerExperience, #RetailInnovation, #LoyaltyPrograms, #InStoreExperience, #ConsumerInsights, #RetailTrends, #RetailAnalytics, #CustomerService, #MarketingStrategy, #RetailBusiness, #ConsumerLoyalty, #BrandExperience, #ShopperInsights, #RetailMarketing

Unlike traditional sales floor employees, brand representatives do more than just sell; they engage, educate, and build trust. With 73% of customers prioritizing customer experience (CX), it's the relatable stories and honest advice shared by brand reps that turn passive shoppers into loyal patrons. At ThirdChannel, we understand the invaluable role of brand representatives in driving retail engagement and brand loyalty. Our innovative solutions empower them to excel, providing the tools and knowledge needed to make every customer interaction count. Curious about what our extensive network of vetted, passionate brand representatives can do for your brand? Schedule a demo with ThirdChannel today! #BrandLoyalty #retailers #customerexperience #visualmerchandising

🛒 DTC vs. Retail - A Complete Guide to Direct-to-Consumer Marketing 📕 Learn about the 10 strategic differences between DTC and traditional retail approaches, covering key areas like consumer reach, personalized relationships, profit margins, and customer loyalty. Discover practical steps to transform the consumer journey and significantly improve your DTC interactions. 👉 Download the Guide Now: https://lnkd.in/dH_Y7xha #DTC #D2C #Retail #MarketingStrategy VTEX

Unlock the potential of POS data for targeted marketing, personalized customer experiences, and strategic business decisions. Our latest blog explores effective strategies for leveraging POS data to boost revenue and customer engagement. Perfect read for professionals in the hospitality and retail industries. #POSData #MarketingStrategy #CustomerEngagement"  https://lnkd.in/eDXjh8jQ

Boost Your Retail Sales: Innovative Tips to Drive Growth 🎯 Increasing sales in retail is a constant challenge. Our latest blog reveals strategies to elevate sales, including: 🛍️ Enhancing the Shopping Experience: Host in-store events, implement engaging loyalty programs, and reduce purchase path friction with innovations like mobile payments and click-and-collect. 📈 Leveraging Data: Use customer and product data to personalize experiences and optimize merchandising. 🔎 Consumer Psychology: Utilize reciprocity, sensory appeal, storytelling, and urgency to drive purchases. Train and support your sales team with digital tools for personalized customer interactions. Combine these strategies to boost sales and build lasting customer relationships 👉🏻 https://lnkd.in/dQBfB29J #Retail #Sales #CustomerExperience #Innovation

For retailers, developing private label products is a strategic move that can significantly enhance brand identity and customer loyalty. While some retailers find success easily, others may struggle. This article will guide retailers through the development process and explore the key steps in creating a successful private label that resonates with your target audience. Read on to learn more: https://lnkd.in/gt-yBpt2 #RetailWise #RetailConsultancy #RetailExperts #RetailSolutionsPH #SoutheastAsiaRetail #RetailStrategy #RetailConsultantsPH #RetailGrowth #PHRetailers #privatelabel #retailprivatelabel #supermarket #grocery