Ogury’s Post

Publishers have long been drawn to the ease and engagement of a never-ending rotation of platforms. Back in 2016, Shorthand CEO Ricky Robinson urged them to take back control. Eight years later, with the digital ecosystem even more difficult to pin down, it seems the website may be more important than ever. How do you think digital publishing has changed since 2016? Read this blast from the past in the comments below and let us know!

“What can we learn from international publishing titles when it comes to reader revenue models?” It’s an important topic, and one that was at the core of Madeleine White’s session at The Audiencers (fr) festival in Paris this September. Madeleine explained the importance of stepping out of silos, looking outside of a companies naturally tunneled vision for ideas from others across the world, both inside and outside of the publishing industry. Our latest blog post summarizes her talk, with inspiration from publishers around the world to develop sustainable revenue streams and long term success. - Are metered or freemium models the most successful in converting readers into subscribers? And what other factors do you need to consider, such as publisher maturity and cultural expectations? - What is we changed the question around - why Lifetime Value should be your north-star KPI - The benefits of registration for putting this theory into practice, how publishers are already achieving this https://lnkd.in/e9pa89if

Publishers, are you curious about how the industry is doing and where you stand? Look no further than our updated Publisher Earnings Index. Our graphs and data provide a valuable tool for any publisher looking to track their success. Stay ahead of the game and check it out now! #publishers #publishingindustry #dataanalysis

🌐 Dive into the power of Prebid in our latest video! Learn about its components, functionality, and the benefits it brings to publishers. 👇 https://lnkd.in/dV4cNVub #AdTech #Prebid #websitemonetization #headerbidding

#Prebid modules are evolving, becoming increasingly crucial for the future of your programmatic success. Watch our introduction video and follow Prebid.org.

Some great quotes from Peter Doucette in this article about the power of intelligent paywalls to build sustainable business models for news publishers. #MediaRevenue https://lnkd.in/ebFA_JyX

🚀 Ready to Rev Up Your Revenue? Share Your Insights in the AdMonsters Publisher Pulse Survey! 🚀 Attention publishers, the digital landscape is shifting, and your expertise is needed now more than ever. 📰💡 We’re diving deep into the future of digital publishing, and we want to hear from you. How are you overcoming revenue challenges? What innovations are driving your success? Spend just 5 minutes on our survey to help us uncover the biggest opportunities and hurdles in the industry. Your insights will shape key trends and strategies for sustainable growth. 📈 👉 Take the Survey Now https://lnkd.in/g6m82ck7 Join us and other industry leaders in this collaborative effort. Results will be revealed at Publisher Forum Boston, August 4-6. Let’s chart a path to thrive together! #AdMonsters #PublisherPulse #DigitalPublishing #IndustryInsights #Survey

What a great resource for local publishers.

WINR undertook an experiment with data collaboration platform, Karlsgate, to demonstrate our ability to bridge the identity gap between a big 5 ad agency and top 100 publisher.   Through WINR’s global set of compliant, self-reported linkage profiles and Karlsgate’s proprietary stack we delivered a 25% boost in #addressability, translating to 25% more reach for the #advertiser and 25% more revenue for the #publisher.   Our work with Karlsgate underpins many of our beliefs about the direction of #privacy-first, data-driven #digitaladvertising.   As we move forward with fewer signals, more dollars will flow to companies who deliver greater reach and lower cost of acquisition for advertisers, whilst increasing CPMs and revenues for publishers.   Find out more about our identity resolution solution here - https://lnkd.in/drpXpN3y

Very clear, safe and demonstrative use case of value for all parties.