O.H. Partners’ Post

been dawning on my mind lately: WHY ARE PRODUCTION COMPANY'S IMPORTANT FOR THE ADVERTISING COMPANY ECO SYSTEM In the world of advertising, the collaboration between agencies and media production companies is essential. Prroduction companies bring more than just technical skills; they complement agencies by translating creative ideas into visually compelling content. Their expertise in managing the production process— from concept to execution—allows agencies to focus on what they do best: crafting strategy and nurturing client relationships. This partnership not only elevates the quality of campaigns but also enhances efficiency, ensuring that both time and resources are used wisely. In my experience, the synergy between agencies and production companies leads to more impactful and successful campaigns, ultimately benefiting both the client and the audience.

Been dawning on my mind lately: WHY ARE PRODUCTION COMPANY'S IMPORTANT FOR THE ADVERTISING COMPANY ECO SYSTEM In the world of advertising, the collaboration between agencies and media production companies is essential. Prroduction companies bring more than just technical skills; they complement agencies by translating creative ideas into visually compelling content. Their expertise in managing the production process— from concept to execution—allows agencies to focus on what they do best: crafting strategy and nurturing client relationships. This partnership not only elevates the quality of campaigns but also enhances efficiency, ensuring that both time and resources are used wisely. In my experience, the synergy between agencies and production companies leads to more impactful and successful campaigns, ultimately benefiting both the client and the audience.

How to harness the power of authenticity in PR: (even if you are new to PR) 1. Tell real stories about your brand. 2. Be open and honest in your messages. 3. Show the human side of your company. 4. Share behind-the-scenes content. 5. Use simple and clear language. 6. Respond to feedback sincerely. 7. Admit mistakes and show how you fix them. 8. Build long-term relationships with your audience. - Why is your brand unique? - What values do you stand for? - How do you solve problems for your audience? - How do you show you care about your customers? - What makes your brand trustworthy? 9. Share customer success stories. 10. Highlight your team's dedication. 11. Use real testimonials and reviews. 12. Be consistent in your messaging. 13. Engage with your audience regularly. 14. Show appreciation to your loyal followers. 15. Keep improving your communication. 16. Stay true to your brand’s core values. You now have the tools to build trust and loyalty with your audience. Congrats! ♻ Repost to share

This might be controversial — but I saw a post on here the other day and thought I’d share my thoughts… The post was from a CMO who felt that agencies spend way too long on the thinking side of things, and don’t get to the big idea fast enough. But I think this is less a criticism of how agencies work and more a symptom of a client-agency mismatch. *Plenty of creative teams need time to fully immerse themselves in the problem  *Plenty of agencies run a more punchy process  *Plenty of agencies have a more flexible approach and adapt based on clients’ needs Which just shows how important it is to align yourself with the agency you work with beyond surface-level reasons. And if you need help doing that, drop me a DM 🫡

“The reason why I wanted to become a strategist and to work in an advertising agency was to be part of the creative process.” Martin Coomber, our Head of Strategy believes we only begin unlocking the best work when strategists think like creatives and vice versa, while bringing unique perspectives to the table. Creativity 🤝 Strategy ✅ Want more Martin? 🧐 Check out his interview with LBBonline - Little Black Book for a deeper dive on his POV 🙂↕️ https://lnkd.in/dTByYmup

🤔 Plot twist to my last post: Sometimes the toughest constraints aren't from platforms, but from clients. 'Make it pop!' 'Can we go viral?' 'Just one more revision?' After 4+ years, I've heard it all. But here's the real game-changer: Learning to pick your creative battles. Not every hill is worth dying on. The key? Uncovering what truly matters to the client beneath those vague requests. 'Make it pop' often means 'Stand out from competitors' 'Go viral' usually translates to 'Increase brand awareness' 'One more revision' could be 'I'm not feeling heard' By digging deeper, we transform potential conflicts into collaborative wins. Share your stories! Let's learn from each other's client whisperer tactics. 🗣️💡

🚰 The kitchen sink mentality: less is more in content 🚰 Ever feel like you’re throwing everything you could possibly say about yourself into your messaging? This “kitchen sink mentality” leads you to overload buyers with information about you, your business, and your offerings. But here’s the truth: less is more. When you lead with your achievements and capabilities, you can easily lose sight of what really matters. And, that’s how you can help. Embrace clarity over clutter. Shift your perspective from self-promotion to buyer-centricity, and watch your engagement soar!

I average signing one new client each month at Otivate Media ...utlizing these 4 content pillars. I call it Authority Square of Founder Brand. Here’s what it looks like: 1️⃣ Subject Matter Expertise Myth busting. Villain attacking. Showing your opinions. Adding two cents on industry news. 2️⃣ Personal Stories Sharing your back stories, the normal daily life you have. Talking about your lessons, experience & anecdotes. 3️⃣ Solution Selling Addressing the problems, and objections they have with your service solution. Social proofing your work with client wins & case studies. 4️⃣ Corporate Company Brand Sharing your people stories, events & off-sites. Showing your missions, and values with achievement and business stories. You can have the best services. But you can’t get away with a poor market-message. Start solid. Stop sliding. Random PS: Would you pour milk into tea or tea into milk?

Revolutionise player engagement and protect your brand with Belong. Start a new chapter in communication by reaching out to us at hello@belongmembership.com. Let's transform your organisation together. #Communication #BrandProtection #BelongMembership

Adjacent to the "kitchen sink mentality" is falling in love with your "alleged" differentiation. That's when you can't let go of certain features/functionality/specifics and continue to emphasize and promote them even when your competitors offer them, too. Because you love them so much. Because they are so great. And, exciting. But if they are NOT truly unique, you risk confusing your audience or, worse, creating demand for your competitors! A differentiator is, by definition, DIFFERENT. Focus on that--what truly sets you apart.