O.H. Partners’ Post

Education marketing is changing! Education and edtech companies need to adjust their strategies to consider where the attention is: our phones. While the importance of conferences is still clear for community interaction, we now see creators who are able to foster an audience and community without the need for marketing teams. With so many schools having limited budgets, schools don’t always have the money to let teachers go to conferences to see new tools which is where creators step in to fill the gap. What’s brilliant is that creators share accessible value everyday in the field of education and are able to then use their outlet to share products that have either: A.) supported them in the classroom. B.) will support someone they know. Even better, these creators are skilled, qualified teachers who can give valuable insights into tools.

9 Education Marketing Strategies to Reach Gen Z and Gen Alpha https://ow.ly/H2fj50QOlLT

As an educator, my goal is to engage students in subjects that they may find challenging. But did you know that the same techniques I use to engage students can be applied to marketing? By appealing to the desires of both learners and consumers, we can create unique and effective strategies that achieve our goals. Let's keep exploring new ways to connect with our audiences! #Education #Marketing #Engagement

The use of trauma-informed practices to cater to the diverse needs of students in pedagogy has gained momentum. But how does this translate into marketing? Check out our latest article, where we look at the concept of trauma-informed marketing and offer insights for higher education marketers wishing to use this approach. Read the full article: https://lnkd.in/emgWei-u #traumainformedmarketing #higheredmarketing #HEmktg

One issue in Public Education branding is that great branding involves helping the customer understand the problem that you are solving for them. Marketing experts: How do we adequately convey to small children and early teens that the problem we are solving for them is keeping them from being uneducated adults. It isn't a problem they can wrap their heads around yet. Sort of like trying to sell life rafts to people who have never seen a body of water or a boat. While to adults, the problem we are solving seems obvious (I think), in that we help our society have an educated populace who can read, write, think, create, and follow basic directions. Someone with a high school diploma should be able to use those skills to be a valuable part of society. A few questions I ask myself: -Are we solving that problem? -If not, how do we make sure that we do?

Harness the Power of Schools: A Dynamic Media Channel for Unmatched Engagement For over a decade, SUPER. has been helping family brands unlock the potential of schools as a dynamic media channel. In an era where traditional experiential channels are becoming less effective, schools offer a unique and impactful way to engage children and families. Here’s how your brand can benefit from reaching 300,000+ kids through schools and why this dynamic channel outperforms others. 1. Engage Early for Maximum Impact Start your engagement before the school year begins. By reaching out during the summer, you can provide educators with a preview of your educational content or product samples. This proactive approach ensures your brand is integrated into their plans from the outset, setting the stage for strong engagement. 2. Interactive Learning with 300,000+ Kids Imagine the profound impact of 300,000+ children actively interacting with your brand. Schools offer a structured environment where your products can become part of educational activities, ensuring deep, meaningful engagement. This goes beyond the fleeting impressions of traditional ads or one-off events, creating lasting brand loyalty. 3. Sustained Engagement Through Key Events Leverage key events throughout the school year like Black History Month, Halloween, and Christmas to maintain continuous engagement. Aligning your brand’s activities with these events helps build momentum, ensuring your brand remains relevant and exciting for students and educators year-round. 4. Dynamic and Engaging Content Modern classrooms thrive on interactive content. Offer materials that make learning fun and dynamic, such as videos, games, live interviews, or exclusive content. These resources capture students' attention and ensure they are actively engaging with your brand, leaving a lasting impression. 5. Extend Learning Beyond the Classroom Create resources that extend education beyond the classroom. By offering take-home activities or materials, you support parents in continuing their child's learning journey. This approach embeds your brand into the daily routines of families, fostering deeper connections. 6. Why Schools Are the Ultimate Dynamic Channel Compared to traditional experiential channels like TV ads, social media, or single-day events, schools provide sustained, repeated exposure to your brand. With 300,000+ kids engaging with your educational content, your brand achieves a level of reach and impact that other channels simply can't match. The consistent interaction in an educational setting ensures your brand is not only seen but remembered and valued. Join us in transforming the Back-To-School season into a powerful opportunity for lasting brand connections. Let’s redefine brand engagement together, using schools as the fresh, impactful alternative to traditional media. hello@super-ideas.com or call our office 0203 633 9181 #schoolmarketing #backtoschool #familymarketing #kidsmarketing

Admission and enrollment are facets of private schools that require finesse. The hard truth is, educational options are plentiful to the parents, and it is common for schools to struggle with the need to brand their offerings in way that resonates with the propective parents. All parents seek a safe and nurturing community with qualified faculty to provide a caring atmosphere, give individual attention to their children, and appreciate a holistic curriculum that is enlivened by passion and expertise. And let's face it, the marketing methods and jargons across all schools are usually similar. So what is the one thing that truly differentiates schools from one another? The teachers in the schools. What are their roles and how can they play a bigger part in the school? When inviting new families, the principals and administrators are often the only ones who front the school, and communicate their school’s value proposition. But we should involve the teachers in the enrolment and retention process, because it is the connections that these teachers cultivate with families that will truly impact enrollment management because they are the heart of each school, the engine driving the mission. Teachers are essential to a school’s success in recruitment and retention - so how can we as school leaders involve our teachers more in this area of the school? Mosaic Play Academy

It's Back-To-School for brands. Read our top-tips on how to Harness the Power of Schools: A Dynamic Media Channel for Unmatched Engagement. #schoolmarketing #marketingtoschools #kidsmedia #familymarketing #kidfamilymarketing #schooladvertising #educationmarketing #familybrands #backtoschool #familiymedia

At a CfS consultancy day for MATs and schools we look at how effective paid-for posts and advertising can be on Facebook. But we also look at the need to be talking to prospective parents all year round. Parents don't get to mid October and suddenly think "right, where am I going to look to send my child to primary school when the admission window opens in a couple of weeks?". They have been thinking about it for months and years. You need to be reaching them all year round. As cheap as Facebook is in terms of advertising, it is still unrealistic to expect schools to put out paid-for content for 52 week of the year. Which is where social media scheduling tools and Facebook community groups come in... We also do day-long seminars for teaching school hubs.

Nothing speaks louder than silence. And at US institutions there has been a noticeable lack of student attendance in classes. Kiosk (advertising agency) explores this topic in our weekly higher education newsletter and I provide a take on how to navigate the currents of learner expectations and align academic institutions expectations with their prospects and learners. #highereducation #enrollmentmarketing #education #marketing https://lnkd.in/eSyRqfpX