O'Hearn Consulting, LLC’s Post

🗞 In this week's substack: 💡 How To Build A Blockbuster Brand Online, From Fashion To Beauty & Beyond with Strike Digital [https://lnkd.in/dwW_a_4H] 🎙 David de Patoul & Richard McSweeney were both working in Meta when they spotted a gap in the market: there were a lot of #digitalmarketing agencies that worked in the platform on a day-to-day basis but didn’t know how to get the best results out of it. 📲 Their internal knowledge of the do’s and don’ts of Meta and their expertise of the digital ecosystem in its entirety helped brands to have a solid #digitalstrategy and secure #ROI. Their guaranteed successful approach allowed them to #scale not only their clients’ businesses, but especially their own agency: hiring in-house experts from #Google and #TikTok to serve brands with a 360º approach. 🎁 For this week's Tech Powered Luxury #CommunityReward, we are offering a free consultation with Strike Digital. 📩 Curated by Beatriz Barros. Subscribe here: https://lnkd.in/dTEqywvA

We can't lie, keeping tabs on your Intellectual Property isn't the most exhilarating part of owning your own brand or business 😪 Luckily, Meta thinks it has new solutions to make it a little less painless! What do you think? Will you be testing these out? 🔍 #brand #brandidentity #intellectualproperty #socialmediamarketing #socialmediamanagement

Meta's roll out of new and updated brand safety tools marks a significant advancement in protecting intellectual property and enhancing brand trust across social platforms. As a forward-thinking marketing agency, we're excited to keep pace with these trends, ensuring top-notch brand safety for our clients. Read the whole article, check the link in the comments! #meta #brandstrategy #marketingagency

Do you know? Meta is testing verified featured for Businesses in the US. . WHAT WILL BE THE BENEFITS? . Meta Verified helps your business build credibility, drive engagement, get extra support, and grow your brand. . More reliability for brands.📲 . #Linkedinbusiness #Linkedincommunity #Businessinnovation #Digitalmarketing #marketingmanager #marketingupdates #latesttrends #2024updates #Metaupdates #metatrends

Have you ever found yourselves in the Meta rollercoaster? For those of you that haven't, it looks a little like this: - Performance looks good, increase budgets - Performance decreases, decrease budgets - Rinse and repeat It's like taking 2 steps forward and 1 step back every few days and it's extremely frustrating. For the longest time, I found myself caught in this endless cycle. That was until I realized the importance of promotional periods. You see common thoughts are that having frequent promo periods devalue your brand. I used to think this too. But I was drinking my own koolaid. My brand was not that IMPORTANT. The moment I started running more frequent promo's my business started to grow month on month. You know why? It's called emptying the funnel. Similar to when it rains for days on end and a dam's capacity begins to reach it's limit or worse even overflows (when incremental spend inverts) our marketing efforts face the same cyclical process. The truth is a good portion of people are always looking for a deal and will not take action until a promotion is announced. But a lot of brands sub $1,000,000/year have no idea how to properly launch a sale. They simply think it's offering a percentage off their hero products...WRONG. To properly execute a sale, you must understand how to create demand, offer consequences and draw a line in the sand. Without this, your business is doomed to fall into the Meta rollercoaster - suspended in stagnant purgatory for good. Want to learn how we run our promos? I'll be hosting a new workshop on Monday June 17. Our strategy has lead to multiple six figure days and insane boosts to our business' bottom line. Let me know below and I can send you the details.

Q: What are the easiest products to launch on Meta? A: Impulse buys. But they're the hardest to turn into a full brand with a wide assortment. Q: What is the best category for launching a brand? A: Fashion products. But they're the hardest to scale within the Meta ecosystem. Q: What is the easiest product to scale? A: Supplements & other "habit forming" products. But they're the hardest to launch on Meta. Q: What are the easiest prod...oh, wait... There is no "silver bullet" in terms of product or category when it comes to Meta ads. And there is no metric or account structure that is "right" or works for 100% of brands. Most importantly: Meta ads (or any ad channel) is just one piece of the puzzle. If you want to build a sustainable business, you need to think about unit economics, product assortment and retention/LTV.

Trend I'm Noticing Across Portfolio of Brands Under Mangement Brands that we're spending anywhere from 1.5k - 2k/day in adspend, we saw a minor pullback after Meta algo bug. But, we've timed collection drops to follow seasonality changes (Spring, Easter, Back to school, etc). Essentially this floats returning customers back on site while allowing us to ride the wave when pushing these collections on the front-end. Other brands that are less established, We're laying the foundations with an evergreen offer that can run year-round and attract TOF net-new customers while realigning with Founder to setup proper collection drops following Seasonality calendar. Ads should only amplify your business. It should not be the reason why your business fails.

Having coffee with a founder who is prepping to enter the US, this key point stuck with her: As Aussies we love: 1. A beautiful brand 2. High quality in our products 3. Sustainability. What American consumers are going to resonate with around your brand: 1. Value - pricing is crucial to drive that first trial. If you don't want to discount what are the value add promotions you can execute? 2. Convenience - fast, free shipping is the norm in the US. How can you deliver at speed, whether from your 3PL or through retail access to your product? 3. Celebrity - this will drive brand awareness and scale faster than Meta could ever try. It doesn't have to cost you 6-figures! Be scrappy.

Rebranding is more than just changing a company’s name and logo. While many companies focus on these visible aspects, they often overlook the deeper elements that truly define a brand. To create a meaningful difference, rebranding should encompass revitalizing the internal culture to reflect the new brand identity, enhancing how customers interact with the brand at every touchpoint, aligning core principles like mission, vision, and objectives with the new direction, and redefining marketing strategies to communicate the rebrand effectively. An example is Facebook’s transformation to Meta. This rebranding wasn’t just about a new name; it signaled a shift in focus towards building the metaverse and expanding beyond social media. When rebranding, aim to create a genuine difference that resonates with your audience and stands out in the market. #Rebranding #marketingstrategies

Please join us virtually for our second annual Meta Brand Building Summit on Thursday, September 12 from 10:00 AM - 12:30 PM EST! A program designed to both empower marketers to get the most out of every brand dollar spent on Meta today, and to inspire with the latest innovations to multiply your brand’s impact well into the future. We’ll cover everything from AI to ROI, from timeless truths to cutting edge innovations, and from big picture shifts to practical, actionable solutions for getting more from your brand investments with Meta — both in the short-term, and over time. At Meta, we believe there’s never been a more critical moment for building strong brands. And those who are able to own the moment are those who are prepared to meet it. This is the brand building moment you won’t want to miss! Take the next step on your brand journey — and register today. https://lnkd.in/erusGviY