Oh lord, won’t you buy me a Mercedes Benz!!!🌟 Mercedes-Benz India, Snow Date!... The history of Mercedes Benz spans more than a century. The three-pointed star on the Mercedes-Benz insignia, which is recognisable from the Janis Joplin song "Oh lord, won't you buy me a Mercedes Benz," signifies the company's employment of Daimler engines in aviation, marine, and on land. Emil Jelinek, an Austrian car magnate, registered the term "Mercedes" as a trademark in 1902, naming it after his daughter Mercedes Jelinek. Later, in 1926, Karl Benz and Gottlieb Daimler united their businesses, starting the manufacturing of the first Mercedes-Benz cars under the Mercedes brand. Principles of Mercedes Benz Marketing- Product Excellence Luxury and Quality Emotional Branding Mercedes-Benz establishes itself as a symbol of luxury, perfection, and innovation with the "The Best or Nothing" campaign. Their Technique: Emotional resonance!🚗💡 What do you think? Please share your opinions on Mercedes-Benz India’s Innovation path and the lessons we may draw from it. #MercedesBenz #Enterprise #corporation #Car #quality #Entrepreneurship
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10 Interesting Facts You Should Know About Mercedes-Benz https://lnkd.in/eJDskAfT Few car brands are as iconic as Mercedes-Benz, and you only become an icon by accomplishing some truly impressive feats during your lifetime. From the brand's motto to its name, there are hidden facts everywhere in its history. Karl Benz invented the "first" motorcar, but did you know Gottlieb Daimler invented the first motorcycle? Or that the brand's most famous silver color came from simply trying to save weight during a race? Most of you probably do, as many of its iconic stories are well-known at this point. This is why we wanted to curate a list of some of the lesser-known facts about Mercedes that will make you sound like a genius at your next Cars and Coffee. Now, you can bring up some real automotive gems next time the conversation gets boring (...).
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With an aim of consistently creating DESIRE in India, Mercedes-Benz commenced 2024 on a historic note. The unparallel love and trust of our customers has fueled us to achieve the best-ever month, highest-ever quarter and best-ever fiscal in India; clocking record Q1 sales of 5412 units and growth of 15% Y-O-Y. Our customers are first movers and trendsetters who have taken a definite step towards sustainability; Mercedes-Benz BEV portfolio grew by 130% Y-O-Y. Every 1 in 4 Mercedes-Benz car sold was a Top End Vehicle indicating the purchase power of India. While SUVs drive the growth by comprising 60% of our sales volume, the best selling car is the E-Class LWB in Q1 2024. We thank our customers for their unwavering love for Mercedes-Benz India and inspiring us to exceed expectations in our 30 Years of India operations. Swipe to see the details of the announcement. #MercedesBenzIndia #MercedesBenz #LandmarkCars #GroupLandmark #YouDriveUs
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Mercedes Benz, a name synonymous with luxury, didn't achieve its status overnight. … In 1886, Karl Benz created the first automobile, a three-wheeled vehicle. It was a revolutionary invention, but acceptance was slow. People were skeptical of this new mode of transportation. They preferred horses and carriages, which were reliable and familiar. Despite the initial resistance, Benz believed in his vision and continued to improve his designs. In 1901, the first Mercedes car was introduced. It was faster and more efficient than its predecessors, capturing public interest. The brand's reputation grew, but it wasn't just about speed. Mercedes Benz focused on safety and innovation. In the 1950s, they introduced the crumple zone, a groundbreaking safety feature. This commitment to safety set them apart. Today, Mercedes Benz is known for: -Luxury -Performance -Safety Mercedes Benz reminds us that perseverance and innovation can turn dreams into reality🌟 What do you think? #storiesbusiness #inspiringstories #bitesizedbusinessatories
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The Story Behind the Name Mercedes-Benz Mercedes-Benz is a name synonymous with luxury, performance, and innovation in the automotive industry. But have you ever wondered how it came to be? The story begins in the late 19th century with two pioneers: Karl Benz and Gottlieb Daimler. Karl Benz founded Benz & Cie. in 1883, creating the world’s first gasoline-powered car, the Benz Patent Motorwagen, in 1886. Meanwhile, Gottlieb Daimler and his lifelong business partner, Wilhelm Maybach, were developing high-speed engines and creating their own vehicles. In 1926, after years of collaboration and the merging of their companies, they combined their brands under a single name: **Mercedes-Benz**. The name "Mercedes" comes from one of Daimler's early automobile models, which was named after Mercedes Jellinek, the daughter of Emil Jellinek, a prominent businessman and automobile enthusiast who played a crucial role in promoting Daimler’s cars. The iconic three-pointed star logo symbolizes the company’s commitment to producing vehicles for land, sea, and air. The legacy of Mercedes-Benz continues to thrive today, as they remain at the forefront of automotive technology and luxury. As we reflect on this remarkable history, we’re reminded that innovation and collaboration can lead to timeless excellence. #MercedesBenz #AutomotiveHistory #Innovation #LuxuryCars #KarlBenz #GottliebDaimler #EmilJellinek #Legacy #Collaboration #ThreePointedStar
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With an aim of consistently creating DESIRE in India, Mercedes-Benz commenced 2024 on a historic note. The unparallel love and trust of our customers has fueled us to achieve the best-ever month, highest-ever quarter and best-ever fiscal in India; clocking record Q1 sales of 5412 units and growth of 15% Y-O-Y. Our customers are first movers and trendsetters who have taken a definite step towards sustainability; Mercedes-Benz BEV portfolio grew by 130% Y-O-Y. Every 1 in 4 Mercedes-Benz car sold was a Top End Vehicle indicating the purchase power of India. While SUVs drive the growth by comprising 60% of our sales volume, the bestselling car is the E-Class LWB in Q1 2024. We thank our customers for their unwavering love for Mercedes-Benz India and inspiring us to exceed expectations in our 30 Years of India operations. Swipe to see the details of the announcement. #MercedesBenzIndia
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BMW Group Hungary is now Twenty Years old Stable Growth, Series of Sales Records Two decades is a huge and significant time for a company. The BMW Group has always worked persistently to be among the best with its vehicles and services. As a corporate player, we have supported good initiatives and various programs, striving to be successful and attractive partners in every area of business. The satisfaction and feedback of our Customers were the most important value for us twenty years ago – as they are today. I believe that in our increasingly challenging world, alongside a good strategy and excellent cars, motorcycles and services, the greatest value lies in the human factor. We would like to take this opportunity to thank all Retailer Partners and our own Colleagues for their commitment, enthusiastic and professional attitude – which is indispensable for the success of the BMW Group in Hungary. In 2004, Tilo von Harling led the company, followed by Henning Putzke from 2008, Paul de Courtois from 2011, Baudouin Denis from 2013, Massimiliano di Silvestre from 2017, Maciej Galant from 2019, and since 2022 me, Zoltán Gombos has been fulfilling the role of Managing Director of BMW Group Hungary. In 2004, the year of the takeover, the Hungarian market representation sold 1,665 BMW and 107 MINI models. As a result of continuous development, these figures jumped to 5,244 for BMW and 678 for MINI last year. With this sales record, BMW once again became Hungary's most popular Premium brand after 15 years, a position it confidently maintains in the market following the registration of the first four months of 2024. The popularity of BMW Group's electric models has been steadily increasing since their debut: in 2023, the sales of fully electric models grew by 68% compared to the previous year, making up 15% of total sales. In 2006, BMW Motorrad sold 283 two-wheelers in Hungary, and in 2023 it became a key player in the market with 801 units sold. 👏 #BMWGroupHungary #20years anniversary #BMW #MINI #Motorrad
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With an aim of consistently creating DESIRE in India, Mercedes-Benz commenced 2024 on a historic note. The unparallel love and trust of our customers has fueled us to achieve the best-ever month, highest-ever quarter and best-ever fiscal in India; clocking record Q1 sales of 5412 units and growth of 15% Y-O-Y. Our customers are first movers and trendsetters who have taken a definite step towards sustainability; Mercedes-Benz BEV portfolio grew by 130% Y-O-Y. Every 1 in 4 Mercedes-Benz car sold was a Top End Vehicle indicating the purchase power of India. While SUVs drive the growth by comprising 60% of our sales volume, the bestselling car is the E-Class LWB in Q1 2024. We thank our customers for their unwavering love for Mercedes-Benz India and inspiring us to exceed expectations in our 30 Years of India operations. Swipe to see the details of the announcement. #MercedesBenzIndia #MercedesBenz #AutoHangar
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Exciting Times Ahead - Exploring Emerging Opportunities As we navigate through dynamic market landscapes, it's crucial to keep an eye on emerging opportunities that shape industries and redefine success. Honda stories come to mind. Back in the 1960s, Honda's motorcycle journey began in U.S. They strategized that by making comparable Harley-Davidson / Triumph and selling them at significant lower price, would be able to steal 10 percent of import market. In doing so almost killed Honda, in the first few year it sold very few bikes. Honda dealer in America did not have the capability to repair complicated problem. Honda initially shipped in few small bikes - super cup , with an intention to let employee use to run errand around city. However buyer spotted and started the enquiry. Honda team was reluctant at the beginning , however little by little they realized that selling the smaller bikes was keeping Honda's venture in American alive. Soon , Honda embrace the small bikes as their official strategy, sold to entirely new group of user , later came to be called as :" off-road bikers" The rest is history ..... When the company's leaders made a clear decision to persue the new direction, the emergent strategy became the new delibrate strategy. Honda's journey reminds us of the transformative power of adaptation, and a relentless pursuit of excellence. As we navigate through evolving landscapes, let's draw inspiration from Honda' success and continue to embrace changes, explore new horizons, and creating meaningful impact. #Honda #EmergingOpportunity #EmbraceChanges #SuccessStory
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The BMW Group is the most successful supplier of premium automobiles in Switzerland as of Q1 2024. An outstanding result for which I would like to thank all employees at BMW (Schweiz) AG, our dealerships and customers. There could have not been a better start for me here in Switzerland! At the end of the first quarter of 2024, BMW Group Switzerland had registered 5,935 BMW and MINI brand vehicles. This means that more than every tenth newly registered vehicle in Switzerland comes from the BMW Group. I’m particularly proud of the fact that BMW leads the premium segment with 5,170 new registrations and a market share of 9%. MINI, on the other hand, achieved a market share of 1.3% with 765 newly registered vehicles. BMW Motorrad recorded a total of 865 registrations throughout Switzerland, with 227 units being accounted by the R 1300 GS, which clearly leads the segment above 1000 cc. The high demand for our electrified models is also a great success for us. In the first quarter of 2024, a total of 1,601 vehicles with an electrified drive train were registered. This shows that our efforts to promote sustainable and environmentally conscious mobility are paying off. We’ve been the only premium manufacturer to consistently meet the strict federal targets for CO2 reduction since 2016 and are confident that we will be able to achieve this target again this year. #BMWGroupSwitzerland
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Step out in Indian cities and it seems everyone drives a Mercedes or BMW. But how are the German giants actually doing in India? Mercedes-Benz, BMW and Audi continue to dominate the luxury auto space in India, selling close to 40,000 units among them. Mercedes remains the top-selling brand, with a little over 17,000 units sold in FY24. BMW and Audi sold about 14,500 and 7,000, respectively, in that period. The more interesting data points though are the growth rates of the three German automakers in India. FY24 growth in units sold vs. FY23 Mercedes: 3.1% BMW: 28.7% Audi: 33.2% With India's relevance to global luxury carmakers set to increase dramatically over the next decade, it remains to be seen if the Germans can continue their dominance, and among them, if the order changes.
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