SEO as we know it is dead. . . . Yes, SEO as we know it is dead, or, to put it mildly, it's losing its relevance. Do you think that's not true? Why do most sites owned by "SEO Gurus" lose 70% of their traffic after a series of updates? Despite having access to the best SEO tools, they are now scrambling to stay afloat. Google has long tolerated practices like buying expired domains, acquiring bulk content, and sending tons of links to skyrocket rankings. Here's my prediction: SEO will be influenced by what I call 'Tik-Toked' and 'Instagrammed Optimization.' Another term for this could be SXO (Search Experience Optimization) - note the absence of 'E.' Here's a case study: Naplab.com Naplab started 2022 with about 6,000 in traffic and ended 2023 with about 132,000, growing with every single algorithm update! This is a review site, 100%. No fluff and no hiding it. But it's not optimized for SEO; it's about the 'X' (Experience). Elon Musk continues to accurately predict the future... lol. When creators publish videos on Instagram or TikTok, they don't think about links, keywords, or technical stuff. They only have to worry about: 1. Likes 2. Shares 3. Comments 4. Virality 5. Engagement These are people metrics. They are Experience metrics, not Engine metrics. SEO practitioners will need to start rethinking everything about SEO. This is the way to stay future-proofed.
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Search Engine Optimization | Local SEO Specialist | GBP Ranking Expert |Business Consultant | qarahict.com | elineta.com | oladejoelisha.com| Active-Performing Leader of Marketing |Content Marketing
Day 8: The Art of Staying on Top in SEO Reaching the summit is an accomplishment, but the real challenge is staying there. Let's talk about safeguarding your top rankings in Google's search results. Why Keep Pushing? SEO isn’t a one-time setup. It's an ongoing process that demands attention and adaptation. Here's what continuous SEO work involves: ➥ Content Updates: Fresh, relevant content keeps your audience engaged and signals search engines that your site is active. ➥ Review Management: Actively managing reviews maintains a positive reputation and boosts local search performance. ➥ Technical SEO Updates: Keep your website in peak condition with regular audits and tweaks. ➥ Mobile Optimization: As devices evolve, ensure your site is slick and responsive on all screens. ➥ Local Listings Management: Keep your business information accurate and updated across all directories. ➥ Social Media Engagement: Be active where your customers are, with consistent, relevant social media content. ➥ Backlink Health: Regularly review and maintain a quality backlink profile. ➥ User Experience Improvements: Continuously refine your site’s navigation and load times for the best user experience. ➥ Keyword Performance Analysis: Keep tabs on how your keywords perform and adapt your strategy accordingly. ➥ Competitor Monitoring: Watch the field and adapt to keep your competitive edge. ➥ Adapting to Changes: Google’s algorithms are always evolving. Staying updated means staying ahead. Join me again as I share exclusive tips to not just play the game but to stay winning in local SEO. Ready to ensure your rankings don't slip? Let’s continue this conversation and keep your business on top.
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Full Stack SEO Specialist & Technical Audit Expert | Organic Growth Hacker | SEO Strategist | Brand Management | E-Commerce SEO | Building Revenue Business (8+ Years)
I don’t know why you think SEO is hard. SEO is very easy. Here is a complete plan on how to grow your sales through SEO in some days. All you have to do: - Learn how to deal with Google’s updates and nonsense - Improve title tags, subheadings, and page content - Analyze search volume and keyword relevancy - Fix duplicate, missing, and truncated title tags - Set up and optimize Google Business Profile - Check Search Console for manual actions - Check for duplicate versions of your site - Set up Bing and GSC Webmaster tools - Run a content audit and prune content - Target competitor’s broken backlinks - Implement the Skyscraper technique - Find and fix keyword cannibalization - Analyze the intent of ranking pages - Install/configure SEO plugin on WP - Find your main ‘money’ keywords - Use fancy jargon to sound smart - Turn unlinked mentions into links - Find long-tail keyword variations - Conduct a link intersect analysis - Analyze competitor’s link profile - Optimize site for mobile phones - Use SEO-friendly URL structure - Beg Google to index your pages - Generate and submit a sitemap - Leverage “inspect URL” in GSC - Conduct keyword gap analysis - Improve your website speed - Enhance content readability - Ensure you’re using HTTPS - Identify, fix all broken links - Update outdated content - Identify your competitors - Set up Google Analytics - Find and fix crawl errors - Find question keywords - Organize topic clusters - Create a Robots.txt file - Create a keyword map - Check the page depth - Check canonical tags - Optimize for E-E-A-T - Add structured data - Leverage digital PR - Spam Reddit! - Spam Quora! - Improve loading time - Core Web Vital score (80+) on mobile and desktop. Like I said, SEO is easy 😃
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Empowering Kerala's Events | Entrepreneur in Live Streaming, LED Wall Solutions & Advertising | Digital Trailblazer
In search engine optimization (SEO), there are three different colored 'hats:' white, black, and grey. Each different color designates whether the SEO BlACK HAT SEO Involves tactics that are unethical or against search engine guidelines, such as keyword stuffing, hidden text, or spammy link building. While it may yield quick results, it can also result in penalties from search engines and damage to a website's reputation. WHITE HAT SEO Focuses on ethical strategies that align with search engine guidelines, such as creating high-quality content, using relevant keywords, and earning backlinks naturally. It's a long-term approach that prioritizes user experience and aims for sustainable growth in search rankings. GRAY HAT SEO Falls somewhere in between. It involves tactics that may not be explicitly prohibited by search engines but are still considered risky or questionable. These tactics might include purchasing expired domains for their backlink profiles or using automated content generation tools. In the world of SEO, it's generally recommended to stick to white hat strategies to build a strong, sustainable online presence without risking penalties from search engines
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🚀 SEO Takes Time... Or Does It? 🚀 You've probably heard the phrase "SEO takes time." But in reality, SEO requires a combination of factors, and none of them is time itself. To rank at the top, the following must align: 1. Relevant Pages: A page that matches the search intent exists on your site and is correctly indexed. 2. Topical Authority: Indexed pages that showcase your website's authority for related keywords. 3. Page Type: Matches what search engines prefer to display for those queries. If the results for "buy a laptop" are mostly category pages, it's tough to rank with a single product page or a blog post. 4. Balance: A balance between competition, page quality, and site authority. Start by targeting less competitive, yet still relevant, keywords. As you can see, none of these factors is time. Time indirectly influences the gathering of behavioral factors, but that’s about it. So, where does "SEO takes time" come from? 🔍 It's mainly about the time needed to bring these factors up to speed - building the website, creating content, and establishing authority. The real skill lies in accurately assessing how much work and time each task requires and what results you can expect. That's when SEO transforms from working with search engines to building an effective strategy with your team. It's about crafting the most efficient system to achieve the required metrics for any website. 📈 Example: See the screenshot of a site I started working on 3 weeks ago. We've achieved a 35x growth in Impressions and a 20x increase in keyword rankings on Ahrefs. This success is all about finding those tasks where 2% of the effort can yield 100% of the results. And then executing them to their full potential. 💡
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How long does SEO take? Well – first you have to apply massive action / effort and then YES, SEO takes a long time. But the massive effort has to take place first - that’s where some people get confused. We can’t just do a little bit and then wait around… CONTENT and LINKS - but here’s how to check SEO progress. - [ ] Use Google Search Console to see how many clicks you’re getting, and where impressions are. - [ ] Uptick in impressions first (months 1-3) - Then Traffic (4-6) - Then Leads (7-12).. but if you’re super early and it’s a new site it may be even longer. - [ ] Ahrefs is another way to assess traffic increase - Keywords will start to rank first, and that’s a good early sign. - [ ] When I do an experiment like this - I hammer links and content, and then wait 6 months normally. For this experiment - let’s do an early check-in so then in 2-3 months when we check in again, we’ll have something to compare it to. This is a normal thing… uptick in keywords, and impressions first - without a ton of real traffic. Even these early indicators DO mean we’re on the right track. We just need to double down on CONTENT AND LINKS.
Checking SEO Progress - How Long Does SEO Take?
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SEO Consultant for Multi-Location Brands, Local Marketplaces & B2B SaaS. Working with some of the biggest and some of the smallest businesses in the world like Walmart, Crunchbase & The Difference Landscapers.
How long does SEO take? If you haven't been asked that question this week, you probably aren't doing SEO. I figured it might be helpful to provide some general guidelines for how I answer that question. Your mileage may vary of course: 1. Quick - like within the next few days quick - content refreshes, title tag updates, boosting internal links to a specific set of pages, redirects, enabling browsers that don't support javascript to crawl your site and see your content. 2. Slow - like could take months - indexing and ranking of large, programmatic sites, particularly with relatively thin, non-unique pages - think like a local business directory. Add a few more months if you are a relatively new domain and have a shaky technical foundation (lots of 404s, server errors, etc.). Speed can depend on external PR (are more people looking for/linking to your site?) and upgrading content at scale (Can AI be your SEO friend?). Also, new content on a site that Google doesn't already love. Can be anyone's guess how long it takes to get a new post indexed and ranking (Backlinks can definitely be your friend). Large sites often have the most to gain from SEO, but they often have the biggest risk in terms of time-to-market. Marketers who can bake SEO into their product at the get-go (vs. an expensive and distracting retro-fit when you are finally "ready" - and likely running out of runway) are at an advantage as they can think longer-term and let time be their friend. For example, this particular start-up CEO deserves a lot of credit for patience with this ridiculous marketing channel:
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-We Generate Leads For Small Business Owner -After Study We Improve Your Business And We Can Do work According Business -And Now I Am Digital Marketing Trainee From Skill circle -We Do -Social Media Marketing -
"SEO Leck Point" The term "SEO Leck Point" seems unfamiliar. Could you clarify if you're referring to a specific SEO concept or term? Perhaps you're thinking of a "leak point" in SEO, which could refer to a weakness in an SEO strategy where potential traffic is lost or where the optimization process has gaps. If this is the case, here are some common SEO leak points: Technical Issues: Problems like slow page load speeds, broken links, or poor mobile responsiveness can cause users to leave your site early, reducing its SEO performance. Poor Keyword Targeting: Not targeting the right keywords, or overstuffing keywords, can lead to poor search engine rankings. Lack of Content Optimization: Content that isn't well-structured or optimized for SEO (like not using headers, meta descriptions, etc.) can hurt your page's discoverability. Weak Backlink Profile: Having too few or low-quality backlinks reduces your domain authority, affecting your SEO ranking. Duplicate Content: Search engines may penalize or rank you lower if there is duplicate content across your website. Could this be what you meant by "SEO Leck Point," or would you like to explore another related concept? 4o
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Welcome to Day 5 of our "SEO 0 to 1" series. Today, we're diving into the different types of SEO and the techniques used to optimize your website effectively. Types of SEO On-Page SEO: Focuses on optimizing individual web pages to rank higher and earn more relevant traffic. This includes: -Content Optimization: Ensuring content is relevant, engaging, and keyword-rich. -HTML Tags: Using title tags, meta descriptions, and header tags effectively. -Example: An e-commerce page optimized with detailed product descriptions, clear headings, and targeted keywords like "affordable running shoes." Off-Page SEO: Involves activities outside your website to improve its authority and ranking: -Link Building: Acquiring high-quality backlinks from reputable sites. -Social Media Engagement: Promoting content through social platforms to increase visibility. -Example: A blog post that gains traction through shares on social media and earns backlinks from industry-related websites. Technical SEO: Enhances the technical aspects of your website for better crawling and indexing: -Site Speed Optimization: Reducing load times by compressing images and using caching. -Mobile-Friendliness: Ensuring your site is responsive on all devices. Example: A website audit reveals slow load times; optimizing images and enabling browser caching improves speed significantly. Local SEO: Targets local search results to attract customers in specific geographic areas: -Google My Business Optimization: Keeping your business profile updated with accurate information. -Local Citations: Ensuring consistent NAP (Name, Address, Phone number) across directories. -Example: A local bakery optimizing their Google My Business profile to appear in "bakery near me" searches. SEO Techniques White Hat SEO: Ethical practices that comply with search engine guidelines: -Quality Content Creation: Producing valuable and informative content for users. -Legitimate Link-Building Strategies: Earning links naturally through content marketing. Black Hat SEO: Unethical tactics aimed at manipulating search engine algorithms: -Keyword Stuffing: Overloading content with keywords unnaturally. -Cloaking: Showing different content to users and search engines. Gray Hat SEO: Techniques that are not clearly defined as ethical or unethical: -Buying Expired Domains for Links: Acquiring domains with existing backlinks to boost authority. Understanding these types and techniques helps you choose the right strategies for sustainable growth while adhering to search engine standards. Which type of SEO are you focusing on? Let me know in the comments! #SEO0to1
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Brand Messaging Expert | Marketing Consultant | Website Strategy | Web Design | Sales Funnel | Brand Storytelling | StoryBrand Framework
In the ever-evolving world of SEO, what worked yesterday may not work tomorrow. Search engine algorithms are constantly being updated, user behavior is always changing, and new competitors are entering the fray. This means that to stay ahead of the curve and maintain your SEO success over the long term, you need to be willing to adapt and evolve your keyword strategy. One of the most important aspects of this is staying informed about industry trends and algorithm changes. Subscribe to reputable SEO blogs, attend webinars, and follow industry experts on social media to ensure you’re up to date on the latest developments. But don’t just react to changes - be proactive as well. Keep an eye on emerging trends and technologies that could impact the way people search for information. For example, the rise of voice search and the growing importance of mobile optimization are two trends that have significant implications for keyword strategy. Another key component of long-term SEO success is the willingness to experiment and try new approaches. Test different keyword combinations, content formats, and optimization techniques to see what resonates with your audience. Don’t be afraid to think outside the box and take calculated risks. Of course, while it’s important to be adaptable and open to change, it’s also crucial to stay true to your brand and your audience. Don’t chase every new trend or fad if it doesn’t align with your business goals or the needs of your users. Adapting your keyword strategy is a balancing act. It requires a blend of staying informed, being willing to try new things, and always keeping the needs of your audience front and center. So, embrace change, but do it strategically. Your SEO success will thank you for it.
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I don’t know why people think SEO is hard. SEO is really easy. All you need to do: - Learn how to deal with Google’s updates and nonsense - Improve title tags, subheadings, and page content - Analyze search volume and keyword relevancy - Fix duplicate, missing, and truncated title tags - Set up and optimize Google Business Profile - Check Search Console for manual actions - Check for duplicate versions of your site - Set up Bing and GSC Webmaster tools - Run a content audit and prune content - Target competitor’s broken backlinks - Implement the Skyscraper technique - Find and fix keyword cannibalization - Analyze the intent of ranking pages - Install/configure SEO plugin on WP - Find your main ‘money’ keywords - Use fancy jargon to sound smart - Turn unlinked mentions into links - Find long-tail keyword variations - Conduct a link intersect analysis - Analyze competitor’s link profile - Optimize site for mobile phones - Use SEO-friendly URL structure - Beg Google to index your pages - Generate and submit a sitemap - Leverage “inspect URL” in GSC - Conduct keyword gap analysis - Improve your website speed - Enhance content readability - Ensure you’re using HTTPS - Identify, fix all broken links - Update outdated content - Identify your competitors - Set up Google Analytics - Find and fix crawl errors - Find question keywords - Organize topic clusters - Create a Robots.txt file - Create a keyword map - Check the page depth - Check canonical tags - Optimize for E-E-A-T - Add structured data - Leverage digital PR - Spam Reddit! Like I said, SEO is easy 😅 PS: What did I miss?
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