Oladimeji Oke’s Post

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Organic Growth Specialist & Content Strategist Using SEO (SXO) to drive revenue growth!

SEO as we know it is dead. . . . Yes, SEO as we know it is dead, or, to put it mildly, it's losing its relevance. Do you think that's not true? Why do most sites owned by "SEO Gurus" lose 70% of their traffic after a series of updates? Despite having access to the best SEO tools, they are now scrambling to stay afloat. Google has long tolerated practices like buying expired domains, acquiring bulk content, and sending tons of links to skyrocket rankings. Here's my prediction: SEO will be influenced by what I call 'Tik-Toked' and 'Instagrammed Optimization.' Another term for this could be SXO (Search Experience Optimization) - note the absence of 'E.' Here's a case study: Naplab.com Naplab started 2022 with about 6,000 in traffic and ended 2023 with about 132,000, growing with every single algorithm update! This is a review site, 100%. No fluff and no hiding it. But it's not optimized for SEO; it's about the 'X' (Experience). Elon Musk continues to accurately predict the future... lol. When creators publish videos on Instagram or TikTok, they don't think about links, keywords, or technical stuff. They only have to worry about: 1. Likes 2. Shares 3. Comments 4. Virality 5. Engagement These are people metrics. They are Experience metrics, not Engine metrics. SEO practitioners will need to start rethinking everything about SEO. This is the way to stay future-proofed.

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