Product and brand marketing in Tech | AI, cloud | ex-arm, Microsoft, Intel, Nokia, Canon, SAP
We all talk about how much data we now have and how important it is for road traffic management and road safety. What we don't emphasise is how important it is to have good quality data. Data cleansing remains one of the main challenges in the industry. Real-time data analytics and cross-referencing to extract valuable knowledge of what is really going on on the roads is another one. Only when you have high quality data and capabilities of processing millions and millions of data points in real-time, you can have information that you can act upon and be certain in your decisions. #bigdata #besafetogether #ai #saferoads #visionzero #innovation #atms
Data is abundant, offering a great many uses cases to enhance road safety and efficiency. Yet, many road operators struggle to make sense of this data, relying instead on limited information sources and manual tools - what we refer to as the data trust gap. Watch our CBO, Michael Vardi, present how Valerann bridges this trust gap - at the IBTTA Global Tolling Summit in 2023: https://lnkd.in/eicbXkcr. #transporttechnology #trafficmanagement #atms #intelligentrasportation
