OLIVER Agency’s Post

We love social media and the connection it drives, but quite frankly, it isn't enough for small businesses and nonprofits. As marketing professionals, we know you have to have a broad strategy that includes social media -- and other things like events, and good old fashioned public relations. When you have a comprehensive strategy, you can increase the impact of your marketing efforts -- which can grow your audience, increase sales and establish you as a thought leader in your space.

How to impactfully connect yourself with your audience on social media. Hitch your brand to what the news of the day. This? This is sheer genius. After Robert F. Kennedy Jr. owned up to dumping the remains of a dead bear in New York’s Central Park, the NYC Dept. Of Sanitation put out this cheeky post on X. Look at the number of views, reposts and quotes. This is how to use social media to build and reinforce your brand.

Crisis can strike unexpectedly on social media. Are you prepared? 🚨 A well-crafted response can turn a potential PR disaster into an opportunity to strengthen your brand. Here's a quick tip: Be human. Authenticity and empathy go a long way in building trust during a crisis. #crisismanagement #socialmedia #publicrelations #brandreputation #busines

Imagine the possibilities when your brand becomes a part of the 2.7 hours the average American spends on social media daily! With a strategic approach, you can increase engagement, forge lasting connections, and enhance your brand's visibility. ⚡ Don't miss this chance to grow your business—reach out to our team and invest in your social media strategy today. 📈

This stat 🤝 us. We will keep shouting this one from the rooftop. What are you doing to encourage and empower your team to be posting about your brand on social media? If you're not investing in your team's personal brand, you're missing out. Want to know how? We can help with that. #socialmedia #employeeadvocacy #personalbranding

Here are 5 Goals one should must consider while going for Social Media Marketing. 1. Brand Awarness 2. Build Community 3. Research and Development 4. Enhance Public Relations 5. Driving Sales and Leads. All these aspects are compulsory for your social media.

Question: What's the mystical difference between social media and publicity for your dazzling business? It's easy to see social media and publicity as two sides of the same coin. Yet, each holds its own magic, capable of elevating your brand to new heights. Whether it's the captivating charm of social media, where you craft your narrative and engage directly with your audience, or the esteemed credibility that comes with publicity, navigating these waters can transform your business. From the spotlight of guest appearances to the community-building power of social platforms, it's all about finding the right blend for your unique story. My Book of PR Tips https://lnkd.in/gyk8nShc

You as a brand, how do you respond to a negative comment on your brand's social media post? Tell me in the comments box below! ______________________________________ Negative comments are just inevitable part of managing a social media presence. Using a right approach, they can't be a setback. By responding with professionalism, empathy, and transparency, you can turn these challenges into opportunities to strengthen your brand and build a more loyal community. Remember, every interaction on social media is a chance to showcase your brand’s values in the eyes of everyone who cares to look. Being able handle negative comments well demonstrate the true power of social media management. Back to question up there, please share your thoughts! Happy Friday ❤️

Today, I'm celebrating the growth of my personal brand through social media engagement!   Here’s how this journey looked: •I struggled to find my voice in a crowded online space.   •Building authentic connections through consistent engagement became my key breakthrough.   •As a result, I expanded my network and increased my visibility in my industry.  And that was the best part.  But one thing I had was my love and passion for sharing knowledge and insights.  Here’s what I did:  1. I dedicated time each week to interact meaningfully with my network.   2. I shared valuable content that resonated with my audience consistently.   3. I collaborated with others to amplify our voices and reach new followers.  

A few questions swirling around my social media strategy brain these days... 1️⃣ What is it that *only* humans can do within our social comms/marketing function? 2️⃣ How can we support the folks doing that work and be more creative (read: think differently) about how we do it? 3️⃣ Are there ways to better streamline or automate the other areas? kloveubye