Oliver Aust’s Post

Discover this year's top trends in PR with PRLab's deep dive into the innovative strategies and emerging technologies that are reshaping the industry. 📈🔍 This article will help you stay ahead of the curve with trends that elevate your organization's presence and impact. Don’t miss out—read the full blog now! 📚🌟 #PRTrends #publicrelations #communications #blog

Press Releases Aren't Always Necessary! 📣  If your PR team tells you something doesn't warrant a press release, please listen to them. While press releases have long been a staple in our industry, it's important you have a PR team/client that can recognize that they aren't always the best tool for every situation. My thoughts 💭 ➡ By utilizing this tool for truly newsworthy events, you can ensure that your message stands out and resonates with your target audience. ➡Instead of bombarding journalists with constant press releases, focus on building meaningful relationships. Engage with reporters on social media, offer them exclusive insights, and tailor pitches to their specific interests. ➡Crafting high-quality press releases takes time and resources. By being selective about when to use them, you can allocate your resources more efficiently and focus on creating impactful campaigns.

What’s going to happen in PR in 2024? 🤔 The entire field of communications is constantly changing, and we don’t often see completely new PR trends emerging each year. Still, certain trends are becoming more prominent and relevant as we go into 2024. Our newest blog reveals the key PR trends you should be aware of 👉🏻 https://lnkd.in/gXxJvk2z #Pitching #PublicRelations #MediaRelations

Ever noticed how PR aficionados, like us, frequently lament the inundation of tech buzzwords without presenting viable alternatives? Guilty as charged! Today I want to pivot from criticism to constructive solutions. When it comes to buzzwords like "disruptive," "groundbreaking," "unprecedented," or "game-changing," companies often wield these terms to showcase their innovation prowess. The intention is clear: to convey that they're setting new standards or revolutionizing current practices in a manner superior to their competitors. However, in a landscape where every company adopts these buzzwords, they tend to lose their impact. Journalists, inundated with countless press releases, lack the bandwidth to sift through the rhetoric and discern true innovation. So why not pivot the narrative? Instead of relying solely on buzzwords, spotlight tangible achievements. Was your company the trailblazer in offering a groundbreaking solution?   Can you showcase a string of strategic product launches and acquisitions that align with your mission? Do you have compelling examples of customers leveraging your technology to achieve remarkable results? Lean on these instead. While the complete removal of buzzwords from corporate messaging may be a lofty goal, that's precisely where your PR firm steps in. The best PR professionals can reshape buzzword-laden content into compelling narratives that resonate with journalists. After all, isn't the story what truly matters? #PRAgency #MediaRelations #PublicRelations #PRPro

At PR Guy, we don’t just help you perfect your pitch, we also provide a curated list of the most relevant journalists, complete with up-to-date contact information. While it’s a common misconception that the size of your PR budget directly impacts your success rate, the reality is that only about 3% of pitches are accepted by reporters. That’s why we emphasize the importance of spending as much time researching the right journalists as you do crafting your story. This targeted approach ensures your efforts are focused where they matter most. https://lnkd.in/eBSJAgym

Fuel Your Success: Exploring the World of PR Companies! Dive deep into PR companies, harness their capabilities, and propel your success with impactful PR campaigns. s 🚀✨ https://lnkd.in/gYr2f3aq #SuccessFuel #PRCapabilities #ImpactfulCampaign

Early-stage startups face challenges in new markets, such as finding consumers, partners, and attracting investments. A well-planned international PR campaign can elevate your brand and create a safety net. Nataliia Natalina, Senior PR Consultant at Black Unicorn PR, shares common mistakes to avoid when taking your first steps in international PR in the guest column below 👇 #news #guestcolumn #PR #tips

Tech PR in 2024 is about more than media relations - it's a strategic tool for building brand awareness and credibility. "The question isn't whether tech companies need PR. The question is: are they ready to take their place at the forefront of the industry? In the tech world, PR isn't an expense—it's a strategic investment in market position. It's about shaping narratives, influencing policy, and ultimately defining the future of technology." Read SlicedBrand's latest blog post on the topic: https://lnkd.in/eZTqzCHW #startupPR #PRtips #techPR #SlicedBrand #tiptuesday

Do you ever wonder why certain executives are regularly quoted by editorial media? They’re always seemingly in the right place at the right time, speaking with reporters about industry trends or breaking stories. In PR we call this #newsjacking. 💭But what exactly is it and how should you use it? 🛠Newsjacking is the practice of taking advantage of events, trends, or breaking news to increase awareness of one’s company or personal brand. When used strategically by a savvy PR team, newsjacking is a powerful tool for building up your brand’s thought leadership reputation. However, successful newsjacking does not happen overnight. This strategy works to its fullest potential when a company or executive has established their voice. This can be done through establishing an audience on social media, contributing articles and starting small with industry trade media. Let’s take a look at an example of newsjacking. 🗞Gateway leveraged the recent Reddit and Truth Social IPO activity to gain earned coverage for its Senior Managing Director, Cody Slach, who had already posted similar thought leadership content on his own social media. 👉Swipe below to see our newsjacking efforts in action! #PR #publicrelations #PRstrategy #thoughtleadership #trends #breakingnews #earnedcoverage

Weird truth: Two people can legitimately say they work in Public Relations but have roles that are vastly different from one another (a topic for a different post) PR can be hard to define, even for those of us in the field. There are a hundred ways to slice it. Here’s one take: at its core, PR builds relationships between an organization and its audiences via: media, owned channels, content creators, people of influence, or alignment with other brands in order to positively impact public perception.