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The counterintuitive truth about PR – don't chase media coverage. Startups often believe that merely existing is newsworthy. It's not. And the harder they chase media attention, the less they seem to receive it. PR isn't about relentlessly pursuing coverage. Effective PR is about crafting relationships and compelling stories that resonates with your target audience, not just journalists. PS: Please follow me and join 40,000+ who get my insights on how the top 1% of CEOs communicate.
Oliver Aust create value for them to chase you
Slide #11 is my favourite. Have a story. Merely existing is not one of them. Also, don't fabricate stories for the sake of having them. You will eventually get caught. Oliver Aust
True! We also noticed last year what good and targeted PR can achieve.
Just one year ago I thought I didn't need to do any of this, but you can't do what you love to do in service to those you love to serve without actively reaching them. It is critical to do your 'PR'
PR's all about those genuine connections and stories that stick. I can remember how Dove shifted the beauty conversation with their Real Beauty campaign. That wasn’t by accident but by understanding and engaging their audience on a deeper level.
Hugely insightful guide as to the value of PR Oliver Aust - all highly relevant, but the attraction of investment and talent are two of the most important things truly great PR strategy can bring.
Oliver Aust awesome tips as always, and story telling is fundamental to how we relate to people most intimately.
Building genuine relationships and telling compelling stories are indeed the backbone of effective PR✨. It's not just about chasing coverage but creating value for your audience. Great Insight! Oliver Aust💫
Public relations activities are always about how you present yourself, understanding the message and image you want to convey around yourself or your brand. When it comes to startups, the most effective format is often personal branding, using a specific individual as the face of the company. Storytelling can be a great mechanism for promoting such a project in the PR space. However, I would be very careful in choosing sources and not chase after reach and quantity, especially at the beginning. Instead, I would focus on what you are communicating, where you are doing it, and which sources you choose, so that you won't be ashamed of any past mistakes in the future.
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