Founder & CEO of Sweet Analytics | Customer and Marketing Analytics Platform to Help SME eCommerce Brands Grow | Essential for Customer Acquisition. Retention and Growth 🚀
Is this the look you have when we talk about #performancemax and #meta Advantage+… you are not alone. The new AI driven digital campaigns offered by #google Performance Max and Meta Advantage+ are attractive propositions. They promise to save you time and use real time learning to optimise campaigns. The downside is the low level of control you have over your campaigns, targeting and performance data. One thing we do know – if you enhance your data prior to feeding it into Paid Media platforms you will increase chances of campaign success, better #roas and retain some control over your targeting. If you want to know more and how Sweet Analytics can make #AI less scary this Halloween, then get in touch. And, as always thank you to Tom Fishburne for summing up what many of us feel about AI.
