OLIVER+’s Post

Hellmann's 2025 Super Bowl commercial, titled "When Sally Met Hellmann's," masterfully blends nostalgia with brand messaging by recreating the iconic diner scene from "When Harry Met Sally." The ad features original stars Meg Ryan and Billy Crystal reprising their roles, with Ryan's character experiencing an enthusiastic reaction to a turkey sandwich enhanced with Hellmann's mayonnaise. The spot concludes with actress Sydney Sweeney delivering the memorable line, "I'll have what she's having." Marketing Analysis: Nostalgia and Star Power: By reuniting Ryan and Crystal, the commercial taps into the enduring appeal of a beloved film, engaging audiences who cherish the original scene. This strategy leverages the emotional connection viewers have with the film to create a memorable association with the Hellmann's brand. Humor and Memorability: The humorous reenactment of the famous scene, with a culinary twist, ensures the ad is both entertaining and memorable. This approach aligns with the lighthearted tone often favored in Super Bowl commercials, increasing the likelihood of positive audience reception. Brand Integration: The commercial effectively incorporates Hellmann's mayonnaise into the narrative, positioning it as the key ingredient that elevates the sandwich experience. This seamless integration reinforces product relevance without feeling forced. Conclusion: Hellmann's "When Sally Met Hellmann's" Super Bowl commercial is a strategic blend of nostalgia, humor, and effective brand messaging. By leveraging a culturally iconic moment and integrating contemporary elements, the ad successfully captures attention and reinforces Hellmann's position as a beloved condiment choice. #storytelling

How do you capture the essence of a nation in just eight seconds? For Channel 4, the answer lay in creating 25 idents, each lasting only eight seconds, brought to life by 17 different directors. This bold project was part of the broadcaster’s brand transformation around the motto “Altogether Different”, delivered by 4creative in collaboration with Art Practice, Love Song, String and Tins, and Time Based Arts. The idents take viewers on a journey across Britain, from a fox-abandoned phone box to a Zoroastrian living room, an inner-city corner shop to the seaside—all united by the ever-turning Channel 4 logo and a poem by Wood Pencil-winner John Joseph Holt. “When we are awarding jobs in the most traditional sense, you’re looking for somebody who you think is articulating an idea in the most interesting and exciting way,” explains Lynsey Atkin, one of the project’s creative directors. “But you're also casting people that have a shared sensibility and similar parameters in terms of taste… You see something which is a group of people who all believe in the same thing, and have a shared ambition.” This unique collaboration earned six Yellow and three Wood Pencils at the 2024 D&AD Awards, celebrating not just the final product but also the breadth of creativity and craft behind it. Watch the full interview with the creative team in the D&AD Annual and explore the story behind this award-winning campaign > https://lnkd.in/evsfJrdY #dandad #channel4 #idents #britishlife #artdirection #brandtransformation #casting

The original BBH ad did what all great advertising does, captures the cultural moment. It is one of the few iconic ads. It is difficult to think that there is anything but a lack of ideas when you raid the back catalogue (the advertising version of hiring Nile Rodgers). It is really a promo for Beyonce's new country album. Not sure Levi's are getting anything from this. #advertising #levis #beyonce #peopleintheirpants #brands #creativity https://lnkd.in/gAUwhPt4

When you take a step back and see your vision is finally a reality!! When creating Pink Panda Productions I always had the vision of getting creatives together to make something super special for businesses 🙌 Last week I got to see that in action 📹 Looking forward to sharing more about this awesome project 🚀🐼 #DigitalMarketing #ContentCreator #BusinessDevelopment

Time sure does fly! I'm celebrating 6 years of being a business owner, so here are 6 learnings/musings: 1. Business ownership is not for the faint of heart, but if you surround yourself with the right cheerleaders, you can get through pretty much anything. 2. Don't be afraid to make mistakes, as long as you fail forward. 3. Authenticity and transparency go a long way, especially when you screw up. 4. If you're new to managing a team, start by treating them the way you would want to be treated, and then refine your leadership skills. 5. Don't be afraid to charge what you're worth. 6. You can be successful without working 60-80 hours a week.

Consistency Is King: Lessons from Shepard Fairey Brands love to chase trends and talk about "going viral." But let’s get real—cultural relevance isn’t built on a one-hit wonder. Shepard Fairey, the genius behind OBEY, didn’t become an icon overnight. He built his empire through consistency. It started on the streets: stencils sprayed on walls, bridges, and street signs across the world. No flashy campaigns, no gimmicks—just relentless, uncompromising repetition. Over decades, that single image and message turned into a global brand. OBEY became more than art; it became a movement, a logo everyone knows, and a cultural staple. The lesson? Trends fade, but consistency creates legends. Be like Fairey—own your voice, your vibe, your DNA. Stick to it, and the world will follow. #BrandConsistency #ShepardFairey #BrandIdentity #MarketingStrategy #OBEY #CulturalIcons #CreativeStrategy #BrandingMatters #StreetStyleBranding #VisualIdentity #BrandTrust #DesignWithPurpose #ViralBranding #StayTrueToYourBrand #BoldBranding

Where the magic happens ✨ Behind the scenes of our latest shoot, turning vision into reality, creativity, and bringing ideas to life. #BTS #CreativeProcess #Teamwork #MarketingShoot #CreativeJourney #Teamwork #MarketingInAction #MarketingShoot

BULLFROG’s executive creative director Elle Bullen and executive strategy director Mike Doman have departed the business to start their own indie creative agency. https://lnkd.in/etmi2WG2

Embracing the journey! Here's a sneak peek of first draft — a glimpse into the creative process behind wildbuck - a whisky brand. Stay tuned as i refine and bring my vision to life! . 📸 Pratik Ghanshani #CreativeProcess #FirstDraft #BehindTheScenes"

Next up in our "Questions With" series, meet Naomi Finn, Senior Designer at Dewynters, our integrated advertising business for live entertainment. Naomi shares how campaigns change with production size, how theatre marketing has evolved in recent years, where she finds creative inspiration, and more! #MiromaGroup #Dewynters #creative #advertising #business #liveentertainment #insight #thoughtleadership