Olivia Mae Hanlon’s Post

Iconic campaigns aren’t something we see every day. But they definitely stick in our minds as marketers. One of the most iconic campaigns of all time has to be the “Share a Coke” campaign. In 2011, Coca-Cola embarked on a bold marketing experiment that would set a new benchmark for personalised marketing and change the marketing world forever. The campaign was initially rolled out in Australia and replaced the iconic Coca-Cola logo on bottles with 150 of the most popular names among its target demographic. The result? A global marketing phenomenon that not only boosted sales but also deepened emotional connections with consumers worldwide. At its core, the Share a Coke campaign was a masterclass in how to do marketing right. But what can we learn from it? 🔍 Personalisation is extremely powerful in marketing campaigns. 📈 Insights around consumer behaviour can help you engage with your target audience and impact them in the BEST way. 🤝 Creating an emotional connection with customers is essential. What iconic campaign do you love? Share it in the comments ⬇️ #iconiccampaigns #marketingcampaign #marketing #girlsinmarketing