DTC Growth Expert For 8 & 9 Figure Brands | Founder of Soar With Us & For You Advertising | CMO of JAQ Group
Team grew by 2x and ad spend managed grew by 3x in 2023. The 10 eye-opening business lessons last year taught me 👇🏻 1. The most successful brands have fiercely loyal communities (Gymshark, Huel, Whoop, etc) 2. Every brand is fighting for attention, creatives that stand out are more important than ever 3. Teams that have strong bonds are way more likely to get through turbulent times 4. Black Friday showed us that meticulous prep makes all the difference 5. Retaining clients is harder but more important than acquiring them 6. The values and culture of a company must be set from the top 7. Protect your company culture like your life depends on it 8. Overdelivering is the best habit to build at an agency 9. Always capitalise on the first mover advantage 10. Smooth operations = systems + SOPs Can’t wait to see what 2024 has in store at Soar and For You 🚀
Number 5 is something more people should be talking about
Some incredible lessons in there!
Hey Olly, love these lessons! Spot on about brands needing stand-out creatives to fight for attention. It reminds me of Apple's '1984' ad - it was so different from anything else at the time and really grabbed people's attention. And totally agree about overdelivering being a key habit for agencies - it's like that old saying, 'Under-promise and over-deliver'.
Team growth and ad spikes? That's expert-level business gaming! Wish there was a 'level up' button, right? Cheers to more levelling up in 2024-wings ready! 🤜
Attention is the biggest currency brands are striving for . Every point is so insightful.
Which platform should a brand build a community on?
8 and 10 speak to me. Overdelivery is one of best ways to delight and retain customers. And smooth operational processes are what transform an OK agency to an excellent one. Great share Olly!
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DTC Growth Expert For 8 & 9 Figure Brands | Founder of Soar With Us & For You Advertising | CMO of JAQ Group
7moWill be sharing all my best ecom/DTC/agency growth lessons here throughout 2024. Hit follow if you'd like more like this Olly Hudson