Omar Boubess’ Post

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Boutique Hotel Strategy, Branding & Web | Creative Director at Studio Circa | HSMAI Quebec Chapter

Why is a hotel’s story and concept so important? If you’ve been following me for any amount of time, you know I write and speak about this topic quite a lot. For good reason, In hospitality, everything revolves around experience. And experience is always linked to storytelling. For example, think of a historic hotel located in Morocco. With plenty of on-property amenities like a traditional Hamam, unique spa treatments, and culinary experiences. Without narrative, the hotel will never attract guests or see the sustainability its looking for. Compare the sentences below: Without Story: “A luxury hotel in Casablanca” OR With Story: “A hotel where epicureans, business travellers and connoisseurs succumb to an art of living that’s anything but ordinary.” Here’s another example Without Story: “Explore our a spa treatments for your relaxation” OR With Story: “Shrouded from the hustle and bustle of the city, this sanctuary offers 2510 sqm of relaxation space, enveloping guests, residents and travellers in a wave of calm. Like a gateway to the serenity you seek, the newest wellness address in Casablanca will help you reveal the best version of yourself.” Which of the content are you more engaged with? Which can you property can you picture yourself in? Which of these brands is fostering positive emotions? We all can see the difference between the examples above But often times hoteliers neglect storytelling and brand-building, which is a superpower in the digital age, especially for boutique and independent hotels who can flex their creativity. Modern guests are seeking more storytelling, more relevance, and more distinction from the brands they engage with. So let’s not overlook the core reason people travel: to experience, change their outlook on the world, and share their story with others. Let’s help them by giving them a story worth sharing. Found this helpful? Share with your network and 🔔 follow Omar Boubess for (near) daily hospitality brand insights. #guestexperience #boutiquehotel #independenthotel #directbooking #hospitalitystrategy #hospitalitybranding Clip taken from my discussion with Scot on Hospitality Huddles (Auden Hospitality) ** Examples from the Royal Mansour Hotel

Scot Turner

Rewriting the Rules of Hotel F&B | Founder of Award-Winning Auden Hospitality | Podcast Host | Keynote Speaker

2mo

Some great examples and I couldn't agree more. Storytelling is crucial!

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