Omar Boubess’ Post

Do you want to learn more about retail in the hospitality industry? Does Italian craftsmanship intrigue you? If so, you will be captivated by the story of Filippo Perricone and his company, Back Label The Wellnesswear™. Back Label The Wellnesswear™, Filippo Perricone 50 Shades of Hospitality Swiss Hospitality Guild #hospitalitypodcast #hospitality #hospitalityretail

Do you want to learn more about retail in the hospitality industry? Does Italian craftsmanship intrigue you? If so, you will be captivated by the story of Filippo Perricone and his company, Back Label The Wellnesswear™. Back Label The Wellnesswear™, Filippo Perricone 50 Shades of Hospitality Swiss Hospitality Guild #hospitalitypodcast #hospitality #hospitalityretail

Remember when Anheuser-Busch and Miller represented just a handful of products and brands? Fast forward to the craft brewery boom that chipped away at the King of Beer's dominance, leading to a spree of acquisitions to capture regional markets. Similarly, global hotel chains like Marriott, Hilton, IHG, and Hyatt now boast an extensive array of brands, creating a landscape that can be bewildering for road warriors like us. As we accumulate nights within a specific tier of a chain, aiming for complimentary stays at luxury or international properties under the same global umbrella, the complexity intensifies. While I appreciate the strategic move to maximize revenue by catering to diverse traveler demographics, from family road trippers seeking economy options to senior executives desiring premium or luxury experiences in city centers, I find myself pondering: Can a brand niche be sliced too thin for each property? Your thoughts? #branding #hotels

S/ M/ L would be easier to figure out than choosing among hotels named Spark, Garner and Tempo! Hyatt made it easier to remember the parent company, but harder to know where you left your toothbrush with Hyatt Place, Hyatt House and Hyatt Centric. Hotel branding is out of control in a industry focused on micro-targeting for corporate loyalty programs. The industry - originally known for hospitality - must find its way back to the customer. When I ran the Park Hyatt and Grand Hyatt brands worldwide, research showed people want - yes, more than 2000 count sheets and vintage wines - simply to be seen and heard. Well, look and listen up! Branding is out of control in American hospitality. Rather than building spreadsheets on brand profusion for more marketing investment, understand the consumer today wants unique experiences delivered with ease, comfort and recognition. What do you think? #brand #branding #hotel #hotelbusiness #consumerinsights #hospitality #hyatt #hyatthotels #business #globalmarketing #berkeleyhaas John Wallis Sara Kearney Tina Edmundson

BRAND-STRATEGY DECISION A company has five choices when it comes to brand strategy. The company can introduce LINE EXTENTIONS (existing brand name extended to new sizes or flavours in the existing product category), MULTIBRANDS (new brand names introduced in the same product category), NEW BRAND (new brand name for a new category product), and COBRANDS ( brands bearing two or more well-known brand names). As we have known already, HYATT and MARRIOTT..... . HYATT practises a brand-extention strategy. Hyatt's name appears in every hotel variation: HYATT RESORTS, HYATT REGENCY, HYATT SUITES, and PARK HYATT. On the other hand, MARRIOTT practises multibranding; its hotels are called MARRIOTT MARQUIS, MARRIOTT, RESIDENCE INN, COUTYARD, and FAIRFIELD INNS. By the way, do your guests KNOW the differences between the above-mentioned hotel types?😁 Thank you! Hope this helps! 万分感谢

Every time we receive a beautiful 5star review we feel the need to share it, because that way we open a window for you to see the beauty of our work. This is the beauty of life and the essence of hospitality. Check out Amy Toms’ 5star review on our Google Business Page: https://lnkd.in/dpMYZukK #hospitality #lifestyle #luxuryvillas #5starreview #lifemoments

Discover the essence of resilience in the latest Alchemy in Action ✨ edition. Uncover strategies to not just survive, but flourish in the dynamic world of hospitality. Are you prepared to strengthen your brand for the future? Explore more now! Visit: https://wix.to/BbyfyKv #Innovativehospitality #Brandsurvival #Alchemyunleashed #newblogpost

What's the strongest brand in hospitality today? Some might say Aman. But insiders know one of the fastest growing (and most profitable) brands is Jimmy Buffet's Margaritaville. Jimmy Buffett (may he rest in peace) and business partner John Cohlan have managed to translate the brand into a stunning business that spans media, restaurants, hotels, resorts, casinos, a cruise line, daiquiri makers, hammocks, retirement communities, RV parks, and more. The brand earns over $2 billion+ in revenue, about 10% of the size of Marriott Hotels, but under a single brand, compared to Marriott’s 32 lines. Expanding to new categories feels like an obvious strategy. But its actually quite difficult: Allbirds struggled to turn their shoe business into clothing.  Casper struggled to sell sleep products beyond the mattress.  Hilton owns hotels - but would you book a Hilton restaurant for your next trip? Or shop for Hilton branded merchandise? How did Cohlan and Buffett turn Margaritaville into a thriving empire? In short, by investing in the brand ‘idea’ of Margaritaville, and using that to inform the design of new products. I wrote up a full story on Margaritaville, as well as a new framework for how brands can expand to new categories. If you read it, let me know: What do you think of the product vs idea based strategy? Would you bet on the continued growth of Margaritaville? And does anyone want to visit the cocktail bar in Times Square with me… #marketing #hospitality #advertising #brand

"Embrace the weekend with Venmac Hospitality - where Fridays are infused with luxury, warmth, and unforgettable experiences." #stafftraininganddevelopment #CRMtraining #professionaldevelopment #growthopportunities #learnandgrow #skillbuilding #careerdevelopment #traintheteam #learninganddevelopment #developingtalent #womeninbusiness #womenday

It is a lack of knowledge and understanding of the branding that letting colleagues wearing wrong uniform which means offering to your customers what it stands for, the uniform that you show that you must wear the right brand that you wear which is related to you. Not another brand. Do not give the uniform to your people that is not related to their brand give the right uniform so they will appreciate your understanding of their desires, not your desires. Many hoteliers still do not understand what is exactly how important about branding They act and talk like well experienced, but understanding are still beginners in the hospitality industry. #hospitalityindustry #hoteliers #forbestravelguide