Omari Saunders’ Post

Must post this. "At some point in our careers, we all inevitably stop for a brief moment, look around, and wonder what the actual fuck we’re doing." I have often said that advertising people were the smartest people in the world. Smarter than, like, physicists. "Merchant Jedi" is what I've called them/us. This guy is Obe-Wan. Personally, I've had that moment, or better said, a series of moments, and can confirm some near clichés: Fill your soul. Find out what you stand for. Use your powers for good not evil. Make a living but don't sell out. And if you are able to do cool shit, do cool shit regardless of what anyone else says or thinks. Do that for yourself and on behalf of good people. Flow into and trust the slipstream. And you, as you, are the most powerful force in the universe, advertising person. #liquiddeath #creativeagency #strategy #branddevelopment #lifeheroes

Sound strategy is mostly absent from the Super Bowl festival of short form cinematic spectacle. The temptation to pursue attention at the expense of real relevance is just too great. Here's the better way. #SuperBowl #Advertising #Brandrelevance #Emotionalresonance

We've just published the 2024 Contagious Pioneers: our list of the most exciting, creative and innovative agencies on the planet. The ranking is created by analysing the campaigns our editors have selected over the past year, filtered from thousands of submissions from all corners of the globe. A huge congrats to the 8 winners selected -- you can read about them here: #creativity #campaigns #advertising

When life gives you lemons, don’t just make lemonade – sell it. Turning challenges into creative triumphs is where the magic happens. Let your creative juices flow, no matter the outages. #Innovation #CreativeTriumphs #MantrinMagic #creativity #advertising

Building Your Bondability - Pt. 2 In industries like trades and home services, being top-of-mind is crucial. That's why we focus on creating subconscious associations between your brand and the solutions your customers seek. Whether it's through radio jingles, TV commercials, or YouTube pre-roll ads, our goal is to ensure your brand is the first choice when it counts. But it's not just about being the top result on Google. It's about being the brand customers feel familiar with, comfortable with, and ultimately, compelled to choose. By investing in brand building, we're not just chasing immediate conversions; we're laying the foundation for long-term loyalty and preference.

This Iger / Peltz story reminds me of when a new CMO walks in the door for an agency team. My philosophy for marketing within an agency team is always this - it’s a little like musical chairs. Eventually the music will stop, and someone will ask why you’re doing every single thing you’re doing. So you better have a good answer. I’ve been on teams at other agencies (not Noble People of course) that get complacent, and do things the way they’ve always been done without real interrogation for what’s right or wrong. And then a new CMO comes in and says, “what’s going on here?” This is kind of like what happened with Bob Iger. He faced an activist threat from Nelson Peltz, so he got his team together to think of any big idea he could find to generate excitement about board members and share holders. New investors for ESPN! A streaming sports service! Parks reinvestment! Selling cable networks! He threw a kitchen sink of imagination at the problem so it would go away. Will any of this happen? Not sure. But when a new CMO comes in, it’s similar. You have that big first presentation, signaling the possibility of a new day downtown to do something different - a campaign reaching that untapped growth audience you believe in, that platform you’ve always been wanting to try, that big idea that’s been tucked in the cupboard. The goal is to impress, vs. actually execute. And then you go back to your complacent day to day with maybe a few modifications. My advice to anyone in the agency world: act every day as if your clients are getting a new CMO tomorrow. What would you want them to say about your work thus far? What could they poke holes in? And then take it up a notch. Actually execute on what you think they’d be proud of.

Audio captivates listeners through real conversations with brands and voices they trust. In this week’s Marketer’s Report, Hyundai Motor America’s CMO Angela Zepeda explains how they embrace audio advertising to build lasting brand loyalty. #iHeartMarketersReport #AudioAdvertising #BroadcastRadio #Marketing

When it comes to communications, one little ditty lingers in our minds long after the message ends: the jingle. Far more than catchy tunes, jingles are the sonic signatures of brands. 🎵🎶 Check out our recent blog to look into the melodic magic of advertising! https://lnkd.in/eBju5MFd #DigitalAmplification #DigitalAdvertising #Jingle #InsightsBlog

The internet is a full and noisy place these days, so in this blog we highlight the benefits of taking your marketing offline and back to print. Nostalgia is a big trend in advertising right now with many brands reverting back to old iterations of their logos, TV revivals such as the return of the legendary Gladiators... if only the price of Freddos would return back to how we remember! With that in mind, the same logic can be applied for how you convey your business to your customers in print. Read more to find out why going back to basics can elevate your marketing material #brochuredesign #offline #marketing https://lnkd.in/etsX5cU2

Bob Pittman , CEO and Chairman of iHeartMedia, shares insights in the Nielsen Insight Studio on why audio advertising and measurement are essential for brand building. Discover how to optimize your marketing strategy. Watch the entire conversation here: https://bit.ly/4clhhMa Gracenote #audio #advertising #radio #marketing #marketingstrategy #insights