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Kearney’s latest 2024 Circular Fashion Index report shows that the fashion industry is making progress on sustainability, but is still struggling to fully embrace circularity. The report, titled the "2024 Circular Fashion Index," is the fourth edition of a study that measures fashion brands’ efforts toward extending the life cycle of their products.

Just came across this insightful Forbes article on the state of sustainability in the fashion industry! It highlights key trends and their implications for brands. Exciting to see how the industry is evolving towards more eco-friendly practices. Check it out and let's keep pushing for positive change! 🌎 https://lnkd.in/gt93pW4d

In today's eco-conscious world, where environmental concerns are at the forefront, fashion brands are increasingly prioritizing green initiatives for their premium fashion clothing. Several factors drive this shift in focus. #fashionindustry #fashionupdates #brands #fashionnews #sustainability Read More: https://lnkd.in/dnfS3kkj

How to Practice Sustainable Fashion Choices In recent years, sustainable fashion has gained significant attention as consumers become more aware of the environmental and social impacts of their clothing choices. The fashion industry is one of… #Fashion #lifestyle >>> Read more

This is really well spoken about. Having done a thesis on one of the approaches of sustainability which meets the future needs, this article brings so much more knowledge to my thoughts around this very important topic.

Did you know our Sustainability Study also covers fashion? Although shopper priorities regarding sustainability vary between high street fashion and luxury fashion, the industry as a whole continues to grapple with the challenge of presenting their sustainability claims credibly. Find out more in our article: https://lnkd.in/eruttPUe #sustainability #sustainablefashion #brandperception #netzero #greenfuture 

Sustainable Fashion In recent years, there has been a growing awareness and emphasis on sustainable fashion practices. As consumers become more environmentally conscious, the fashion industry has responded with innovative approaches to… #sustainablefashion >>> Read more

In the World of Sustainable Fashion, Perception is Reality. What truly propels sustainable fashion forward? Is it the loudness of a brand's message or the clarity with which consumers perceive its values? Our latest exploration, "Brand Awareness vs. Consumer Perception in Sustainable Fashion: What Matters Most?" delves into this pivotal question, revealing insights that challenge the status quo. Discover why the real driver of change might not be how well-known a brand is, but how deeply its commitment to sustainability resonates with consumers. Dive into our blog for a compelling look at the power of perception in shaping the future of fashion. Read more here: https://lnkd.in/gTPdbzcm #SustainableFashion #ConsumerPerception #ARVO

Shifting Perspectives in Sustainable Fashion. Thrilled to share our latest insights: "Brand Awareness vs. Consumer Perception in Sustainable Fashion: What Matters Most?" This blog delves into the crucial role of consumer perception and its impact on the sustainable fashion landscape. It's a testament to our belief that true progress in sustainability goes beyond mere awareness—it's about resonating deeply with those we aim to inspire. Understanding that perception shapes reality, we invite you to explore how this dynamic influences the future of fashion with us. Let's navigate these insights together and contribute to a more sustainable world. Discover the full analysis here: https://lnkd.in/g7ifnnTy #SustainableFashion #ConsumerPerception #FutureOfFashion

Fashion is forever changing and this is for the better. As it becomes more important to be more sustainable, luxury brands are finding new ways to keep do it. For example like seaweed as a new material or even dyes being used are made eco friendly now. This article by Vogue has some other ways as well. Which one would have a bigger impact on fashion sustainability? https://lnkd.in/ekgkQSkK