At SXSW people come together to share ideas that help brands and marketers confidently navigate unpredictable technology and media spaces. This year at SXSW, topics about creators and AI dominated conference conversations. Dillon Hogan, Director of Digital Activation at OMD U.S., shares his SXSW experience in his report titled "Decoding SXSW: The Intersection of Creativity and Connectivity at SXSW." The report highlights the importance of humanity and community in technological innovation. Dillon believes this is a testament to the power of technology to connect people and create positive change. Dillon shares that "the tech and media industries are amoebic, constantly evolving, and often unpredictable," and that "there are countless ways that our industries can continue to evolve and showcase the humanity and community that exists in the world of technological innovation, which can sometimes feel isolating." To learn more about the evolving relationship between the creator economy and AI and how they'll come together for marketers, read Dillon's full report here: https://lnkd.in/ey_Ee8BS #OMD #SXSW #Storytelling #Creators
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In a era of rapid digital transformation, companies need to be more innovative to remain competitive. This is particularly crucial in the sphere of marketing technology, where consumer demands are constantly changing. Harnessing the power of #innovation allows businesses to deliver personalised experiences, streamline marketing efforts, and effectively reach target audiences. Always keep innovating. 👉 https://lnkd.in/gGy-erzm . . . #digitaltransformation #personalisation #FutureofBusiness #digitalsignage #martech #marketingtechnology #ScalaAPAC
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What is art without an audience? Magic happens when we illuminate brilliant creative with the right high-attention cross-media mix. #marketingeffectiveness #creativeeffectiveness #brandbuilding https://ow.ly/fKWf50Q1SqY
The alchemy behind creative and channel optimization | Campaign Amplifier
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Don't blame the consumer or claim that sustainability doesn't sell. Consumers crave authenticity and love responsible brands. The truth is, while “good” brands prioritise purpose, other brands operate with a different playbook— focused on building consumer excitement and love for their products. To win in this game is not about a brand's position or purpose; it's about their persistence in creating amazing experiences aligned with the position and the purpose. And doing them authentically and consistently with integrity. Above The Clouds Communication #strategy #marketing #insights #consumerinsights #pr #sustainability
Communication | Above The Clouds
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We learned A TON at yesterday's Brand Innovators #BISummit! Thank you GroupM for hosting a jam-packed program. And thank you John McMenamin for inviting us to join! Our Top 3 Themes & Takeaways: 👉 #1 Wield AI to Enhance Great Ideas: Remember that AI isn't the hero—it's human creativity and ideas. AI is a powerful ally that can help brands and partners to elevate ideas into more immersive and memorable experiences. - Inspired by Kelly Garland Schwarte in Media Utopia: AI for Good 👉 #2 Push vs. Pull: "Invest in the stories and the audiences will come." There are significant untapped opportunities to create meaningful, authentic connections with consumers in unexpected ways. When was the last time you were delightfully surprised by a brand? - Inspired by Amanda Schneider in Doubling Down on Women’s Sports & by Jessica Padula in Beyond Mainstream: Brewing Subculture Fandom 👉 #3 Chemistry Counts: There can be so many unknowns when activating across various audience cohorts, markets, and platforms; get comfortable with being uncomfortable. What helps ease discomfort? Having partners and agencies you can trust to ensure a brand's narrative is consistent. - Inspired by Ashley Schapiro in In-Housing: Revolutionizing Media Strategies from Within & Jennifer Brain-Mennes in Digital Innovation and Transformation with Mondelēz 👉 BONUS: Did you know?! You can do a stopover in Iceland up to 7 days without paying any additional airfare with IcelandAir. Thank you for the super pro tip, Nolan Johnson! Check out pics from the event in their Google photo album 📸: https://lnkd.in/gT2BGCgV cc Anthony Napolitano Kimberly Havraniak
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"🚀 Crafting a winning marketing strategy requires a blend of creativity, Data driven insights, and customer-centricity. constantly innovating to engage our audience authentically and drive meaningful connections. From personalized content to strategic partnerships, A true marketier committed to delivering value at every touchpoint. #MarketingStrategy #Innovation #CustomerCentricity"
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Innovation is at the heart of digital marketing. The digital landscape is dynamic and ever-changing, and to navigate it successfully, businesses must embrace innovation. In my experience with BMSG, innovative approaches have consistently led to greater engagement, broader reach, and improved results. But it's important to remember that innovation isn’t just about new technologies or platforms – it’s about thinking differently. This could mean finding new ways to connect with your audience, crafting unique brand narratives, personalizing customer experiences or even experimenting with different content formats. At the end of the day, effective digital marketing is about meeting your audience where they are, understanding their needs, and delivering value. Innovation is the tool that allows you to do this in new, more effective ways. Always remember, if you want to lead in the digital space, don't follow the path, create it. #Innovation #DigitalMarketing #LeadTheWay 🚀💡
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I help you grow your brand with creative strategies and engaging digital content | Personal Brand (160k+)
3 “Very Demure, Very Mindful” Steps to Jumping on Trends and Owning Them: Brands that master these steps: 1. Stand out in crowded markets 2. Connect deeply with their audience 3. Turn trends into long-term engagement You don’t need to chase every trend to succeed. Instead, focus on these key actions that will make your brand truly resonate: Identify Relevant Trends ↳ Keep an eye on emerging trends that align with your brand's voice. ↳ Don’t just follow—spot opportunities where your brand can add value. Add Your Unique Twist ↳ Adapt the trend in a way that naturally fits your brand’s identity. ↳ Don’t be afraid to inject humor, insights, or a fresh perspective. Cross-Platform Execution ↳ Expand the reach of your trend-driven content by tailoring it for different platforms. ↳ Ensure consistency in messaging while adapting to each platform’s strengths. Here’s how I did it for Jamie: 1. Spotted the Trend: The “Very Demure, Very Mindful” trend was blowing up on TikTok, highlighting a subtle, composed approach to everyday tasks. 2. Integrated Jamie Seamlessly: I created a TikTok video showing a person embodying demure behavior in common meeting scenarios—like coming prepared with an agenda, muting the mic, and using AI for note-taking. 3. Twisted the Trend: Jamie was subtly integrated into the trend, showing how our AI assistant enhances productivity in a non-intrusive, “very demure” way. You don’t need to reinvent the wheel every time. Instead, focus on creatively aligning your brand with trends that resonate. #SocialMediaStrategy #ViralMarketing #ContentCreation #TikTokTrends #VeryDemureVeryMindful
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Explore Katherine P. insightful take on Decoding Gen Alpha: Exploring the New Audience Landscape. 🌐🚀 Dive into our latest blog for insights on connecting with the next generation. #GenAlpha #socialmedia #Pr #influencermarketing #digitalworld https://lnkd.in/gkwk-TxJ
Understanding Gen Alpha: “The New, Emerging Audience”
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The landscape of marketing is continually changing, and as someone passionate about innovation, I believe in staying ahead through education and adaptation. Personal Insights: 🐝Data as a Guiding Star: We use data not just to track but to predict and shape future strategies. 🐝Commitment to Digital Excellence: My focus is on ensuring that our digital strategies are not only current but ahead of the curve. 🐝The Power of Seamless Integration: I advocate for strategies that offer a unified brand experience across all channels. Core Principles: 🐝Understanding Audiences: We focus on understanding and anticipating the needs of the audience, making our campaigns highly effective. 🐝Innovative Content Creation: We aim to provide content that not only informs but inspires, fostering a connection with our audience. 🐝Engaging with Purpose: Engagement is not just about interaction; it's about connecting in a meaningful way. Join us as we explore the frontiers of marketing. Let's redefine what it means to engage and influence in the digital age. Send me a message! #Leadership #InnovationInMarketing #DigitalTransformation #MarketingStrategy
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