OMD Australia’s Post

FYI: OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

ARM DIRECT™ are experts in planning & buying UK media - we have access to many affordable media deals on TV + Tube + Radio + OOH delivering new opportunities to raise your brand awareness on a wide mix of direct-to-consumer channels - happy to share costs & data. Message me to arrange a zoom meeting soon. #mediabuying #advertising #drtv #brandawareness #mediaplanning

The share of OOH in the post-pandemic media landscape (Talon): Euan Mackay, Chief Strategy Officer at Route. OOH has seen the smallest shift in weekly reach of -2% since 2015, with much more dramatic shifts seen across the industry. Commercial live / recorded TV has seen a sharp drop of -17%. While channels that have seen growth are predominantly online digital channels, with commercial online […] #DOOH #digitalbillboards #digitalsignage

FYI: OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

FYI: OOH ad operator Link Media: Revenues grow faster than expenses (Billboard Insider): Link Media is a textbook case of taking advantage of scale economies. Revenues have grown faster than expenses in every year of the company’s life. Key expense items (lease costs, utilities and commissions) have been falling as a % of revenues which means that the company’s cashflow margin has grown from 6% in 2017 to […] #DOOH #digitalbillboards #digitalsignage

ICYMI: OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

ICYMI: OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

OOH is the only medium that represents the “light at the end of the tunnel” amid the brutal slide in ad spend numbers in Australia (AdNews): By Chris Pash. Ad spend fell again in May, this down 5.3% overall with television at -12.3%. Outdoor media was the only major sector reporting growth with bookings up 1.6%. The calendar year is tracking down around 2% so far and market analysts see an improvement in forward bookings, describing it as a stable note […] #DOOH #digitalbillboards #digitalsignage

My favourite OOH proposition: Adshel Live - The UK's largest Digital OOH network! On the street. On your level. Positioned in busy shopping and residential areas, reaching audiences where they work, shop, exercise, and more, in the moments that matter. It’s where brands come alive! A few Route Research Ltd. key stats I love: 51,000+ retailers within walking distance 67% fortnightly reach 8.2m daily impacts 350+ Route districts covered Adshel Live is an effective channel for reinforcing and complementing TV media. By using both in your media plan, it increases reach, particularly with younger audiences (48% of 16-34s who have noticed roadside 6's are light tv viewers - source: TGI). And if that is not enough, 50p in every £ you spend goes back to local transport, local council, local community ! (PwC & Outsmart OOH) #reach #brand #broadcast #compete #complement #flexibility #platformforbrands #platformforgood #rightchoice #responsiblechoice The Wendy's Company Spark Foundry Publicis Media Clear Channel UK Clear Channel Europe Amscreen