OMD Hong Kong’s Post

Brands in Hong Kong have trendjacked Hong Kong fencer #VivianKong winning the city’s first Olympic gold at the #ParisOlympics games. Kong's Olympic gold medal win has sparked a significant surge in social media mentions. Over the weekend, media intelligence firm CARMA saw over 28,000 mentions, with 42% being positive and 15% being negative. Overall, the overwhelming public reaction has been one of celebration and admiration for Kong's remarkable Olympic triumph and her inspiring personal story. Many praised her calmness and determination, which led her to winning Hong Kong's third-ever Olympic gold medal, said CARMA’s HK GM Charles Cheung. Meanwhile, social monitoring firm Meltwater observed a total of over 15K mentions related to the incident over the past weekend.  To capitalise on the sentiments, local brands such as #Sushiro Hong Kong, KFC, HK Express, #HongKongMarket have rolled out special campaigns to celebrate the first Olympic gold win for Hong Kong. #Paris2024 #roundup

🎉Did you know that Taiwanese businesses have a 🌏global stage? The upcoming Paris Olympics is a prime opportunity to boost their brand internationally! Check out the report by The Trade Desk on the growing interest in the Paris event and the impact of open internet on brand exposure. Let’s see how Taiwanese brands can grab this chance and shine on the world stage! 🌐🏆🇹🇼✨ #ParisOlympics #TaiwaneseBrands #TheTradeDesk https://ift.tt/gjd064P

🌍 How Can Global Brands Overcome Cultural Barriers to Win Local Markets? A Lesson from Chinese Tennis Star Zheng Qinwen 🎾 Recently, Eurosport reported a remarkable scene at the China Open, where the round of 64 match attracted a record-breaking full house—unheard of at this stage of the tournament. The reason? Rising Chinese tennis star Zheng Qinwen. Despite not yet winning a Grand Slam or a WTA1000 title like Li Na, her popularity skyrocketed after securing a historic gold medal at the Paris Olympics. 🏆 While Grand Slam titles are seen as personal milestones, Olympic medals represent national pride. For Chinese audiences, the association with national glory often elicits a stronger emotional response and sense of pride, significantly boosting an athlete’s commercial value. This offers a valuable insight for global brands entering the Chinese market: understanding local consumers’ cultural values and emotional drivers is key to crafting effective marketing strategies. ✍️ Three Key Takeaways: 1️⃣ Redefine “Success” and “Value”: The definition of “success” can vary across cultures. In Western markets, personal achievements (like Grand Slam titles) may be the ultimate measure, whereas, in China, an athlete’s alignment with national pride can drive stronger market impact. 2️⃣ Align Endorsement Strategies with Cultural Sentiment: Choose endorsers not only based on their personal achievements but also their resonance with the local cultural identity. Zheng Qinwen’s case demonstrates that in China, an Olympic gold medal can evoke a much stronger emotional connection than individual titles. 3️⃣ Localized Narratives Over “Global Standards”: Global brands need to tailor their narratives for each market. In China, storytelling that emphasizes the athlete’s shared journey with the nation can strengthen local brand perception. Such emotional storytelling helps brands build trust quickly. 👉 For global brands to succeed in local markets, it’s not just about leveraging their global status and reputation. It’s about truly understanding the cultural and emotional ties of local consumers. What’s your view on how global brands should approach endorsement strategies in diverse cultural markets? Feel free to share your thoughts! #globalbrands #marketingstrategy #culturaldifferences #olympics #brandstrategy #china #chinesemarket #endorsement #brandvalue

When experts talk about the sports and outdoor market in the People's Republic of China, they are talking about spectacular success figures and a huge potential that still needs to be tapped into. Successful brands in China establish themselves through partners. Wang Yalei from the BMAI Sports Group recommends that "If you want to be successful on the Chinese market, you should find a partner there who will run the business with you", and he adds: "All international brands that operate in China have local branches here." Reach out to us at www.AsiaCorp.eu or at info@AsiaCorp.eu and let us explain how we successfully assist Western brands in succeeding in all of Asia and towards the growing Asian consumer market. #Sport #Outdoor #Athleisure #Apparel #China #Asia #AsiaCorp https://lnkd.in/gpjEZteg

🇫🇷 Paris Olympics 2024: A Win-Win for Economy and Brands? Hey Marketing, Branding, and Communication Connections, Happy Sunday! While we’re all hyped for the competition, the Paris Olympics is also a major boost for the economy and a prime opportunity for brands. Imagine fans from around the world, each one a potential ambassador for your brand. Think about how this will explode global tourism in the hospitality industry, benefiting restaurants, hotels, and transportation. The question is: How can brands WIN at these events? I got you! Let me share a free weekly briefing packed with insights on how brands leverage the Olympics, covering: • Brand Values: See how brands connect with audiences. • Media Coverage: Learn how sponsors use the Olympics to generate buzz. • Measuring Success: Discover the secrets to tracking brand impact during these massive events. Link in the comment section! #Paris2024 #Olympics #SportsMarketing #BrandSponsorship #MarketingInsights #CARMA

🔎 A snapshot of online brand mentions for the 2024 Olympics sponsors - in relation with key reputational themes. Get the full report here: https://lnkd.in/gnbjdeyb #Olympics2024 #Paris2024

Attention Norwegian companies in sports retail and outdoor markets! 🌟 If you have high-quality, functional products perfect for active American consumers, our Global Growth program could be your gateway to success in the U.S. market. Don’t miss out on this opportunity to expand your reach and make an impact. Register your interest now and explore new horizons with us! Innovation Norway #sportsbransjen #globalgrowth #exportprogram Norsk Industri Royal Norwegian Consulate General in New York

HOW ARE Inter Miami CF AND THE Major League Soccer ACCELERATING THIER GROWTH IN #asia ? Reasons behind the success including my personal opinion on how they landed the deal in #hongkong Fact: This weekend, Inter Miami will play the first game of the franchise in Asia in Hong Kong And since the annoucement, everyone has been talking about the games. We see kids around wearing Inter Miami kits and see advertising everywhere Here are the combined ingredients of success:  🏆 Power of messi’s fandom in #asia 👑 Intact image of #DavidBeckham in Asia and very strong business connection to the city and greater Bay Area #globalbrandsgroup #Venetian #londoner #sands   🤝 Strong strategic partner: Tatler Asia – the sponsor behind Inter Miami’s recent trip to Hong Kong – is a significant new spender in the market, 💵 Strong marketing budget from adidas and well localised campaigns including the junk boat as per the picture ⛵️Large engagement from Hong Kong Tourism Board —> drive the #sport city’s image to attract more fans in town  ⚽️ Strong support from Hong Kong Football Association in promoting and including the communities 👩👩👧👦 #purposedriven strategy: inviting local clubs and youth players through the #hkfa to training sessions with the players - FYI as many people will go to the training than the game - and smart way to increase gate receipts And this is my personal view on why this game landed in #hongkong :  🤝 David and Viktoria #beckham have been doing business for more than 10 years in #hongkong especially with Global Brands Group (Member of Fung Group) where he had a JV agreement with. This group was very powerful global retail group in collaboration with his business partner, long-term HK business apparel tycoon Bruce Rockowitz. Asia is a very long-term relationship driven market and even if GBG ceased operations, the ties remain. #relationshipmatters #trust As Asia is a fast growing #sport #entertainment #lifesyle market for brands, IPs and technologies, competition between cities to attract the best IPs is getting fierce which is creating lots of opportunities to accelerate your penetration in this region. And if you are interested to explore the opportunities, don’t hesitate to reach out Asia Sports Tech

The Power of Sports in Team Culture and Building Strong Bonds 🏀 Ever wondered how sports can transform your team’s culture? Our recent sports meet provided some powerful insights: 1. Breaking Down Barriers: Sports create a level playing field where everyone, regardless of role or seniority, can connect and collaborate 2. Fostering Healthy Competition: Friendly competitions push us to strive for excellence, not just in games but in our professional lives as well. 3. Building Trust and Communication: Team sports require clear communication and trust, essential skills that seamlessly translate to our work environment. 4. Promoting Well-being: Physical activity boosts morale and energy levels, leading to a happier and more productive team. 5. Creating Memorable Moments: Shared experiences on the field create lasting memories and strengthen our bonds. We were fortunate to secure an indoor netball court at Singapore Sports Hub in advance, which is not easy to find! This made our sports meet even more special. Congrats to the winning team, each taking home Lululemon vouchers! 🏆 #TeamBuilding #CompanyCulture #Leadership #SportsMeet #Teamwork

Firm believer of public & private corporations coming together, with the ultimate end goal to benefit the mass community and your brand value. I have always felt it is up to individual to make a difference. Shouting out to all of you. YES YOU! Are you like-minded? Lets connect and share with me your thoughts to explore: Jayden_goh@sport.gov.sg "Every small win is a step closer to achieving & contributing to the big goal" Trying a different approach #bepartofourwins #activesgecosystem Sport Singapore ActiveSG Partnership https://lnkd.in/gj5encsz