Omdia’s Post

Cloud is not longer the cool new tech according to our expert analyst Peter Bryant speaking today at the #CanalysForums2024. GenAI is driving digital transformation because Boards are now more invested in tech but they're demanding quick ROI, which is slowing decision-making and lengthening sales cycles. Strategy management firms are now key partners to Boards in navigating GenAI, and multi-party co-sell is emerging as the solution. #GenAI #Cloud

Operational technology is expanding the attack surface, creating massive opportunities for partners to capitalize on said Rachel Brindley, Senior Director, Canalys at the Canalys Forums in Berlin. This is a major ecosystem platform play, bringing together telcos and the channel. #CanalysForums2024 #OmdiaResearch #telcos #channel

At the Canalys Forums in Berlin today, our analysts Elsa Jasmine Nightingale and Ben Caddy shared key insights during the Expert Hub on Sustainability: Elsa: Big tech is scaling back near-term commitments due to regulatory changes and challenges in reaching net zero. But there's potential to turn these into realistic, short-term goals. Ben: Vendors can rebuild trust by being transparent and clear about the data they use in their reports and how detailed they are. Elsa: Product use is a significant part of emissions, and partners play a key role in helping vendors collaborate on sustainability. Ben: Despite a challenging year for ESG, key partners are committing to circularity, offering a reason for optimism. #sustainability #netzero #ESG #CanalysForums2024