Omdia’s Post

The growth of Ads & Data in the TV Set business model (especially in the US) is key to understanding the future of TV hardware and the seemingly strange events such as Wal-Mart buying Vizio.

this to me is one the hottest topics and biggest disruption on the horizon. It's only when you look at the entire picture can you truly understand the magnitude and why I love that Omdia is the only organisation in the world with this level of insight.

Needed to share this fantastic success story featuring a national upscale home goods retailer leveraging Simpli.fi's ZTV solution to maximize reach and reduce impression costs. The results speak volumes, and it got me thinking about the potential impact for businesses in multiple verticals. Inspired by innovative solutions like these that drive real results. Can't wait to explore how we can apply similar strategies to our own initiatives. What are your thoughts on pushing the boundaries of targeted advertising? #DigitalMarketing #AdvertisingStrategies #SimpliFiSuccess

Today, we're sharing how a national upscale home goods retailer maximized reach and drove impression costs down using Simpli.fi's ZTV solution, a zip-target, low-cost way of buying CTV advertising. Come learn more on the blog today. #localadvertising #digitalmarketing #connectedTV https://bit.ly/48vu6BS

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TZp6jE

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP

The reach of linear TV and BVoD shouldn’t be underestimated. However, the natural next step for retailers to maximize the reach and impact of their first-party data (1P) is expanding Retail Media into the Open Web (Functional Internet) and Connected TV (CTV). Recently, I noticed a digital display at a One Stop store on a busy street, serving ads not only to people walking into the store but also to passersby. This graph suggests that we’ll likely see more retailers leveraging their physical infrastructure as advertising channels. It's an exciting time for Retail Media! Great chart by IPA (Institute of Practitioners in Advertising) #ipa #retailmedia

By 2028, revenue from retail media is set to exceed that of TV advertising. It's no surprise that retailers are looking to seize this new opportunity with their own retail media network. However, they must first decide whether to buy an off-the-shelf solution or build a network from scratch. Our retail expert, James Dennis, breaks down the decision in this article. Read now to get started: https://lnkd.in/dMnp4BQM #retailmedianetwork #retail

🔑 Key stat: Combined US TV and connected TV (CTV) ad spend will grow every year through to the end of our forecast period in 2027, when it will reach nearly $100 billion, according to our October 2023 forecast. CTV will account for all of the growth, with spend increasing by $5.50 billion YoY in 2024. 📊 Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Go beyond the charts – subscribe to our Chart of the Day newsletter: https://lnkd.in/eTmq-yBp #newsletter #chartoftheday #cotd #ctv #connectedtv #advertising

NEW IAB REPORT 📊 Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping! This insightful analysis reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/4asyF1j