Omdia’s Post

🌙✨ As we step into the month of #Ramadan, it's crucial to recognize the transformation of the #media landscape across MENA and the significant surge in #content consumption, fueled by the captivating #TV shows and dramas that grace the screens. And with the rise of #streaming and #OTT platforms enriching traditional broadcast experiences, there's a growing preference for Arabic series, highlighting the importance of localized content. 📌 In line with these trends, the Ipsos 2024 Ramadan handbook reveals the emergence of five distinct Ramadan personas. Notably, the Content Explorer (26%) and the Passionate Shopper (24%) stand out as the primary personas. 💡 This presents a golden opportunity for #brands to amplify their message and authentically connect with consumers, by strategically leveraging both traditional and digital platforms.

We'll be heading to Dubai for the CABSAT from May 21-23! 🌆 Join us to discover how our white-label #OTT platform can empower you to deliver exceptional content while unlocking new revenue opportunities 💰 Wondering why BMS might be a good choice for you? 🤔 🔹 Full autonomy: Publish content that aligns with your brand's vision and values without censorship or moderation issues. 🔹 Scalable solutions: Built to scale, our platform ensures increasing viewership and content volume is smooth and efficient. 📈 🔹 Monetization options: Choose from a wide range of strategies to maximize your revenue streams. This is just a glimpse of what BMS can offer! Explore the full potential of Better Media Suite at #CABSAT 2024 and elevate your content delivery to the next level 🔝 📅 Schedule a meeting with us: https://lnkd.in/di7YUHy7 #cabsat2024 #media #streaming #ottplatform #streamingsolution #techevent #contentdelivery

I always support MENA streamers collaborating together. Now it’s my turn ↓ This Ramadan, I join forces with Ipsos in MENA A collaboration between my company The Streaming Lab, With one of the largest global market research company. What can you expect? Exclusive data and actionable insights about streaming in MENA, That will help the streaming ecosystem confirm or adjust strategies in 2024: - Which hybrid platforms are currently active in MENA? - What new Arabic series have been launched this Ramadan? - What types of advertising formats are common in the region today? - What is the average number of platform subscriptions in 2024? - How much do SVOD subscribers typically spend per month? - How crucial is the availability of Arabic content today? Check my first comment to know more about the Ramadan Edition of the Streaming360 report.

📢 This Ramadan, we are monitoring the streaming landscape in MENA and analyzing platforms' performance and viewership behavior. 📍 In collaboration with The Streaming Lab, our study #Streaming360 covers everything from market and platform perspectives to audience insights. 📈 Given the surge of #streaming platforms, #FAST channels and the increasing adoption of #CTV, Streaming360 will provide ramadan-specific insights and delve into various aspects including business models, #content preferences and #audience profiling. #SVOD #AVOD Ipsos in MENA x Yann Colléter

Saudi Arabia is experiencing a digital media boom, due to the widespread of internet access, diverse devices, and a growing need for online content. This shift from traditional media to OTT platforms and digital services has dramatically increased media consumption. Consumers are driving the demand for high-quality content readily available through user-friendly interfaces. Local players are meeting this need with localized content accessible across multiple platforms. Digital media is not just changing entertainment habits, but also contributing to Saudi Arabia's Vision 2030 by supporting the growth of the entertainment sector and building a knowledge-based economy. #saudiarabia #saudivision2030 #media #entertainment #ksa #digitalmedia

Dive deep into the MENA streaming landscape during the holy month with Ipsos, in collaboration with The Streaming Lab.

Saudi Arabia 🇸🇦: Under the ambitious framework of Saudi Vision 2030, Saudi Broadcasting Authority is spearheading a transformative journey to revolutionise its broadcasting infrastructure. With plans to revolutionise digital radio broadcasting as well as improve the quality and accessibility of radio broadcasting throughout the Kingdom, SBA installed new DAB+ transmitters in key cities and along critical highways. This initiative will improve the clarity and reach of both governmental and private radio channels, ensuring a superior listening experience nationwide. Adam Moustafa Hamza, Director of Project Delivery at FGC, remarks: “Deploying the DAB radio system in major Saudi cities marks a significant advancement in our digital broadcast capabilities. Through collaborations with GatesAir, ST Engineering and others, we’re not just expanding coverage, we’re enhancing the quality and reach of radio services. This initiative redefines radio broadcasting, ensuring superior digital sound for all, from city centres to the Riyadh-Abha highway. #DAB #Digitalradio #DABplus https://lnkd.in/dwhkUyPd

Measuring the Impact of Original Shows: Insights for Streaming Platforms In the competitive streaming landscape, measuring the success of original content is crucial. Here are key metrics to consider: 1. Subscriber Satisfaction: Track quality ratings and month-over-month comparisons. 2. Data-Driven Content Creation: Leverage user data analysis for informed decisions. 3. Retention and Churn: Monitor how originals impact subscriber retention. 4. Demand and Popularity: Analyze demand trends and social media buzz. Remember, impact goes beyond viewership—it's about creating lasting impressions and retaining loyal subscribers. How does your platform measure content success? Share your thoughts! #StreamingAnalytics #ContentStrategy #OriginalProgramming #anantadi

Pocket FM, a prominent player in the audio content streaming industry, has set its sights on achieving unicorn status following a substantial infusion of funds from the Abu Dhabi Investment Authority (ADIA). This strategic move not only bolsters Pocket FM's financial standing but also positions it as a key player in the fiercely competitive digital media landscape. Read More :- https://lnkd.in/gnxR9kaG #PocketFM #ADIAinvestment #AudioContentStreaming #UnicornStatus #DigitalMedia #ContentInnovation #TechnologyEnhancements #MarketExpansion #MonetizationStrategies #UserCentricApproach #InnovativeContent #TechInnovation #GlobalExpansion #UserExperience #AudioStreaming

The broadcasting landscape in Saudi Arabia is one of the most regulated and strategically managed in the Middle East, find out how you can navigate the regulations in this market. https://lnkd.in/dB47jwB6