Following Apple's Vision Pro launch, Omdia's #VR, #AR expert, George Jijiashvili has been actively sharing his insights with leading media outlets. Check out his perspectives in the FT below.
🥽🎉 Happy Apple Vision Pro launch day (in Europe)! Great to see Omdia forecasts featured in Financial Times' coverage today, which also includes my comments. Apple Vision Pro’s launch this year has brought much-needed attention to VR and more broadly, XR. However, its impact will unfold gradually. It comes at a challenging time for consumer VR market, which is experiencing a second consecutive year of downturn, following a significant growth period in 2021-22 (spurred on by the Quest 2 and the pandemic). But it's not all doom and gloom! Due to Apple Vision Pro's manufacturing constraints and its $3,500 price tag limiting demand, we forecast sales of 350,000 units in 2024. Sales are expected to reach 1.7 million units in 2026, assuming the release of a more affordable Vision Pro variant, with significant year-on-year increases anticipated thereafter. 2024 and 2025 will be marked by content and use case experimentation, as well as ongoing feature improvements by Apple. I think Apple has a long-term strategy required for success in this space. People in UK, France, and Germany can now buy the Vision Pro, priced from £3,499 / €3,999. It also launched in Australia and Canada, following its release in China, Hong Kong, Japan, and Singapore last month. 🔗 FT: Apple seeks ‘killer app’ for its $3,500 Vision Pro headset https://lnkd.in/eqfHgArs 📊🔍 There is a LOT going on in this space, so I wrote a 5,000 word report for our clients, titled "Consumer VR: Assessing key players and market developments in 2024". It is now available to Omdia Games Spotlight and Games Intelligence subscribers: https://lnkd.in/dWJTwU6g #AppleVisionPro #VR #AR #SpatialComputing