Omelet’s Post

Seeing Lionsgate team up with Runway to integrate AI into storyboarding, worldbuilding, and SFX is an insane inflection point for the film industry. Runway will reportedly train a custom AI model on Lionsgate’s 20,000+ title library with titles like The Hunger Games, Madea, John Wick, The Twilight Saga, and Saw to generate cinematic content. This collaboration will not only change the production processes but also redefine creativity as well as the economics in filmmaking. As someone deeply involved in the intersection of AI and media with Resona AI, I can’t help but be excited about the future we’re stepping into. The adoption of AI in the media industry is accelerating, and Resona is ready to be next in line to push the boundaries of what’s possible. The future is now! 🚀🧑🏽💻 #AI #Lionsgate #Runway #GenAI #Media #Filmmaking

The AI revolution in entertainment is about enhancing creativity rather than replacing it. AI can streamline production, allowing artists to focus on storytelling, but critical questions remain: Will it fuel fresh ideas or lead to more reboots? And what about jobs? Rather than reducing roles, AI has the potential to create new opportunities, especially for emerging artists. Automating routine tasks can democratize content creation, making powerful tools accessible to smaller teams and independent creators. The key is ensuring AI empowers human creativity rather than limits. #AI #independentfilm #entertainment #lionsgate #runway

Global film audiences have become much more familiar with generated images since the good old days of trains and camera angle illusions. I don't know about you, but I feel like I'm always noticing little details that give away the fiction I'm consuming, despite the industry's progress. In the modern era, generated scenes take large teams of 3D modeling artists and technicians plus specialized sets and equipment. Production is very expensive. Enter AI companies like Runway. They are partnering with Liongates to make an already impressive product for creators even better. These kinds of partnerships between tech companies and those with high quality data sets will define winners and losers over the next year. I'm so excited for this new era of animation and the stories that will finally be told as a result. I pray it will be used to share joy and to unify rather than to spread fear or hate. If you have a large data set, be sure you find a strong partner if you're looking to build AI solutions. There are many risks and complexities that the industry is still learning how to mitigate. And if you can forgive the shameless plug, you might consider InterSystems . 😉

Lionsgate's collaboration with Runway to train a proprietary model using their catalogue marks a pivotal moment in how studios may embrace generative AI. This partnership raises an interesting perspective on how AI can transform content creation, but it also brings to light broader industry implications. How will this shape the future of creative workflows in studios, and what role will generative AI play in evolving storytelling? It’s exciting to see AI innovation driving new possibilities, yet we must also consider the ethical and creative impacts this might have on the entertainment industry as a whole. As a generative AI enthusiast, I'm keen to see its smart adoption but also believe in asking critical questions to set new industry standards. #ai #generativeai #artificialintelligence #generativeart #lionsgate #runwayml #creativity #studio #innovation

"We are on the same team as the media" said Alan Nierob of Rogers & Cowan PMK. Sitting next to Alan as a panellist myself also earlier this week in Monaco, I totally agree with him. I have always thought since the early days of doing PR, that I really didn't mind talking to journalists and had the confidence to pick up the phone to them. Sometimes I really enjoyed listening to their points of view and learned a lot. Heck then I became a journalist after qualifying in PR! And all that still stands true today as I still have valuable relationships with journalists every week. ✅ There are many things to admire in journalists: 1) Their opinions and hopefuly most are well read 2) Their no BS attitude 3) Their realiability in meeting deadlines is A-game 4) They live their job 24/7 always abreast of current affairs 5) Their writing prose, grammar and literary skills 6) Their dedication to get to the truth 7) Their ability to listen 8) Their competitiveness 9) Their die-hard attitude to get a story (not all journalists are like that but alot are) ❌ What not to admire 1) Their news agenda is often not coveraging what I'm bothered about! (But that's national TV news and radio, not B2B journalism) (What doesn't get covered daily that I'm bothered about, if you're wondering, is plant based, veganism, animal welfare for all animals, animal racism (speciesism), climate change, spirituality, mental health, vegan fashion or at least fashion that doesn't involve animals eg. cotton and linen, motivation, entrepreneurialism, geography, travel) If you want to work in PR or are already in PR, realise that the media are not the enemy. You build a relationship with them. Post written by Kerry Hopkins

Bold ideas, Bright future! Miami Ad School's Open House Recap! Witness what really went on at Miami Ad School's Open House. #MiamiAdSchool #OpenHouseExperience #CreativeJourney #AdvertisingEducation #UnlockYourPotential #InspireCreativity #FutureOfAdvertising #ExploreInnovation #AdSchoolLife #discoveryourpassions

#FlashbackFriday Just because most of Europe’s stuck with frigid temperatures doesn’t mean we can’t distract ourselves with memories from warmer times. Let’s take a trip back to the height of summer and revisit one of our favourite Cannes Lions International Festival of Creativity 2023 panels. Watch Guillaume Belmas, CEO of Realytics, and executives from Rai Pubblicità, RTL AdAlliance, DIRECTV, and Numberly discuss the current state of #CTV and investigate the remaining questions surrounding the format. ➡️ https://lnkd.in/gba6TpkK #adtech #TVadvertising #digitaladvertising #connectedtv

EXICITING NEWS 🚨 We are thrilled to announce the launch of our latest course, Unlocking PBS: The Ultimate Guide 🎉 100+ filmmakers have secured PBS broadcasts and millions of dollars in underwriting sponsorships with our proven approach. Navigating the Public Television system can feel overwhelming. Many filmmakers underestimate the potential of leveraging PBS for distribution, and miss out on significant revenue and audience reach. Our comprehensive and actionable Guide is designed to address this gap. Through expert guidance and practical insights, you will learn how to: - Secure a national PBS broadcast for your film - Find sponsors to support your broadcast - Deliver your film to the PBS system - Create essential outreach tools to maximize your success - And more Whether you're a seasoned filmmaker or new to the industry, this course offers invaluable insights for navigating the public television landscape. This course was specifically crafted for filmmakers who need help but are not currently members of Show&Tell. Unlocking PBS: The Ultimate Guide contains some of our most valuable content but doesn't require a subscription. It's a one-time fee and you have lifetime access to the course when you sign up. Please note: you will not gain access to our member-only webinars or full library of Guides. Click here to learn more and enroll: https://lnkd.in/g7j8HyVM

🚀🚀... great perspectives on the mega-announcement that (we first thought) took us by surprise, and (yet) did not really... The writing was on the wall for some time: we have reached a tipping point, whereby fragmentation has opportunity costs that exceed potential income leakage due to consolidation. As we recently published in our 2023 Global Sports Survey, 59% of fan struggle to access the content they love, and 56% would spend significantly more time watching sports if it was accessible… Now the question is: what will be the face of reconsolidation? The market suggests aggregation by a few platforms such as Disney, WBD and Fox is the way … I still believe that technology will eventually bring us to a softening of exclusivity through multi-platform licensing, where rights owners and media outlets collectively cooperate to serve (at scale) their communities and their unique preferences… the jury is out ! 2023 Altman Solon Global Sports Survey: https://lnkd.in/eA9pt_6T Christoph Sommer Matt Del Percio Robin Fasel Matteo Tiranti Pascal Stefan Livio Baumli Alessandro Oehy Davide Tesoro-Tess Ioannis Meletiadis Madeline Taylor Kate Fagan

The Bachelor (young bachelors)..out. The Golden Bachelorette...IN! Disney General Entertainment Content (ABC) greenlights the Golden Bachelorette featuring the Bachelorette 50+ and a select group of men 50+. Today's audience of 49+ is exploding and is going to get bigger with each year. Does your business want to reach this dynamic audience? Please feel free to reach out, our advisory can assist! #ModernMarketing #49plus